Contextual Link Inventory

What is Contextual Link Inventory?

Contextual Linking Inventory – An extension of search engines where they place targeted links on websites they deem to have similar audiences.

A contextual link is a clickable text (usually the keywords) found within the written content of your webpage. When used effectively, linking can be proven a very strong SEO linking strategy for your website. Linking earns you high credibility and popularity among users as well as search engines.

Contextual linking Inventory can be done for internal as well as external resources i.e. linking your inner webpages and/or give references to other websites.


Benefits of Contextual Linking Inventory

As we write content for users and search engines, this is worthy to explain benefits for both the purposes explicitly.

Does Contextual Linking Help in SEO?

  1. Contextual links are links deep from the content of your webpage and that content is the core part which decides the uniqueness of a webpage. Hence, giving links from that section transfer optimal page power to linked ones.
  2. They help search engines in developing relevancy factor for both the pages i.e. linking and linked ones.
  3. You cannot have all the information on one webpage. Moreover, this is good to divide huge information into small chunks. Now, these chunks can be linked internally with prime keywords to optimize them.
  4. Linking to authoritative and well recognized external resources like Wikipedia(citation) increase credibility of your content for search engines, since it means that written content is not junk instead it is researched based and resembles the linked webpage.
  5. Contextual links result in lower bounce rates. It is comparatively easy for the user to navigate your website through links in content since they are reading it. User may not bother to click on links in other navigational schemes like the menu, footer or sidebar links.
  6. Enriched reader experience is highly appreciated by Google. This results in higher rankings in the SERPs.

Contextual Linking for Users

  1. Contextual link building also impacts your trustworthiness. Linking to other sites/webpages means that you admit that you don’t have the answer to everything, and you care enough to guide your user to the right place.
  2. Links at appropriate locations in content build user interest to explore linked pages.
  3. All the information cannot be put in one single article at one webpage; contextual links help to join chunks of one topic scattered across the website. If your linking is optimal your content may get shared on social media by your audience.
  4. In-content links are a way to offer more quality information to your reader, which should always be your foremost priority.
  5. More recognition will bring more traffic to your site.
  6. An increase in traffic will result in an increase in sales.


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