What are Instagram Ads?
Instagram Ads – Advertising platform for Instagram. You can create a photo or video ads that can be placed natively on the platform. Instagram ads can be created to build brand awareness, drive website clicks and conversions, as well as lead to app installs and engagement.
While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience with Instagram ads.
The exciting part? Instagram advertising works!
In 2019, over 1billion Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. According to Instagram, 65% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.
Similar to Facebook ads, throwing some money behind a post will lead to more exposure for your brand, as well as more control over who can see your post.
Instagram’s known for its engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies.