By analyzing reach and frequency data for display and video campaigns, you can better understand how many people were shown your ads and how frequently the same people were shown them over a certain period of time. Whether you’d like to focus on reinforcing a message or on reaching new people, this information can help you get a clearer picture of how you’re meeting your reach goals.
Reach and frequency metrics
Unique reach metrics measure the total number of people who were shown an ad. These metrics go beyond basic cookie measurements to help you understand how many times people were shown your ad across different devices, formats, and networks.
These days, people are often on the go and use multiple devices throughout the day. Our unique reach models measure the total reach of an ad by accounting for cases when people may see the same ad on different devices or when multiple people share the same device.
Unique reach metrics include:
- Unique users
- Avg. impr. freq. per user