B2B PPC Management

PPC Management That Drives
B2B Pipeline, Not Just Clicks

We manage Google, LinkedIn, Meta, and Microsoft Ads for B2B companies that need qualified leads — not traffic reports. Google Partner certified. Month-to-month. No lock-in.

Trusted by These Brands

$15M+
Annual ad spend managed
3.2x
Average ROAS across client accounts
47%
Avg CPL reduction vs. prior agency
Certified partners on every platform we manage
Google Partner Google Analytics Certified Partner
LinkedIn Marketing Partner
Meta Business Partner
Microsoft Advertising

Google Search & Performance Max

Intent-based campaigns targeting active B2B buyers. We rebuild account structure, fix Quality Scores, and add competitor conquesting — so you pay less per click and capture more pipeline.

Google Partner Certified

LinkedIn Sponsored Ads

The only platform with real firmographic targeting. We run Sponsored Content, Lead Gen Forms, and Message Ads targeted by job title, company size, industry, and seniority — reaching your exact buyer persona.

LinkedIn Marketing Partner

Meta & Instagram Ads

CRM lookalike audiences, Advantage+ campaigns, and retargeting to re-engage visitors from other channels at a fraction of LinkedIn's CPL. Ideal for demand capture and pipeline acceleration.

Meta Business Partner

Microsoft / Bing Ads

LinkedIn profile targeting exclusive to Microsoft — reach prospects by job function, industry, and company directly in Bing search results. Lower CPCs than Google with the same professional audience.

Microsoft Advertising Partner

YouTube Ads

In-stream and non-skippable ads targeting B2B decision-maker audiences. We run YouTube as a demand generation layer — building brand awareness with buyers who are 90 days away from a purchase decision.

Google Video Certified

Pipeline Attribution & Reporting

Server-side conversion tracking, GA4 + CRM integration, and weekly dashboards showing cost-per-pipeline-stage. You see exactly which campaigns generate demos, opportunities, and closed-won revenue.

HubSpot & Salesforce
1

Account Audit

Full teardown of existing campaigns, conversion tracking, Quality Scores, and wasted spend — within the first week.

2

Strategy & Channel Mix

ICP mapping, keyword research, audience targeting plan, and channel allocation based on your deal size and sales cycle.

3

Build & Launch

New account structure, ad copy, landing page audit, conversion tracking setup, and go-live. First 30 days.

4

Optimize Weekly

Negative keywords, bid adjustments, A/B tests, audience refinements, and Quality Score improvements — every week.

5

Report & Scale

Weekly pipeline attribution report. Monthly strategy review. Scale what works, kill what doesn't — with data, not opinions.

💻

B2B SaaS

Free trial and demo campaigns optimized for product-qualified pipeline, not raw signups. TOFU + BOFU separation with lifecycle retargeting.

🏦

FinTech & Financial Services

Compliance-aware copy, strict brand safety, and high-intent keyword targeting for enterprise financial buyers with 90+ day sales cycles.

🏥

Healthcare & MedTech

HIPAA-conscious campaigns, HCP targeting, and regulatory-compliant ad copy that generates clinical and administrative decision-maker leads.

🏗️

Professional Services

Consulting, legal, staffing, and agency services — high-CPL verticals where account-based targeting and offer clarity drive qualified consultations.

🎓

EdTech & Online Education

Enrollment campaigns targeting corporate L&D buyers and individual professionals — optimized for cost-per-enrollment, not cost-per-click.

🔧

Developer Tools & Infrastructure

Technical audiences require technical messaging. We write ads that speak to engineers and architects — and target them by stack, role, and company stage.

Case Study

47% lower CPL, 3.1x pipeline in 90 days

An enterprise FinTech platform was spending $40K/month on Google Ads with a $847 CPL and a 4.2 average Quality Score. Their campaigns had no negative keywords, conversion tracking fired on page load, and every campaign used broad match. We rebuilt the account from scratch, fixed tracking, rewrote ad copy, and added LinkedIn ABM targeting for their top 200 target accounts.

Enterprise FinTech Platform Enterprise FinTech — B2B Financial Technology
$449
CPL (down from $847)
3.1x
Pipeline volume increase in 90 days
7.8
Avg Quality Score (up from 4.2)
★★★★★

"We handed MV3 our Google Ads account expecting incremental improvements. They found $18K/month in wasted spend in the first two weeks — keywords we'd been paying for that never converted in 3 years. Pipeline doubled within the quarter."

Jennifer L.
Jennifer L. VP Demand Generation Online Education Platform
★★★★★

"The attribution reporting alone was worth the retainer. For the first time I could show my CEO exactly which ad groups were generating opportunities — not just leads — and tie every dollar of spend to pipeline."

Tom B.
Tom B. Director of Growth Developer API Platform
★★★★★

"MV3 rebuilt our entire funnel from ad to CRM. CTR up, CPL down 40%, and for the first time our sales team is actually happy with the quality of inbound leads. The LinkedIn ABM layer alone changed our outbound numbers."

Priya M.
Priya M. Head of Marketing Enterprise HR Tech
Other Agencies
MV3 Marketing
Success metric
CTR, impressions, "leads"
Pipeline, demos booked, closed-won revenue
Conversion tracking
Page load or basic pixel fire
Server-side GA4 + CRM attribution
Account structure
Broad match, single campaign
Tight keyword grouping, per-service structure
B2B expertise
Same playbook as B2C
Built exclusively for long-cycle B2B sales
LinkedIn ABM
Not offered
Target your exact account list by company + title
Quality Score
Ignored or reactive
Root-cause fixes: copy, landing page, structure
Negative keywords
Quarterly review at best
Active weekly library with match type sculpting
Contract
12-month minimum
Month-to-month — we earn your business every month
Alex Carter — SEO Lead
Alex Carter
Chief Marketing Officer
15+ years in digital marketing. Former growth lead at multiple SaaS companies. Specializes in full-funnel B2B strategy, paid media, and revenue attribution.
Blagovest Iordanov
Blagovest Iordanov
Advertising & Analytics Lead
Google & Meta certified. Manages $15M+ in annual ad spend across B2B accounts. Expert in server-side tracking, GA4 attribution, and performance reporting.
Katya Lishnievska
Katya Lishnievska
Technical SEO Operations
Technical SEO specialist with expertise in Core Web Vitals, JavaScript rendering, structured data, and large-scale crawl optimization for enterprise B2B sites.
Google Partner Certified
Meta Business Partner
Microsoft Advertising Partner
HubSpot Solutions Partner
Google Analytics Certified
Schedule Trigger
Every hour
Active
Schedule Trigger

Fires every hour automatically — monitors budgets around the clock without manual intervention.

Google Ads
HTTP Request
Live Spend
Google Ads API

Fetches today's spend, daily budget cap, and campaign status across all active Google campaigns.

Meta Ads
HTTP Request
Live Spend
Meta Ads API

Pulls Facebook and Instagram campaign spend in real-time via Meta Marketing API.

LinkedIn Ads
HTTP Request
Live Spend
LinkedIn Campaign Manager API

Fetches sponsored content and lead gen form campaign spend from LinkedIn Marketing API.

Reddit Ads
HTTP Request
Live Spend
Reddit Ads API

Monitors subreddit-targeted campaign spend — flags abnormal burn rates early.

📊
StackAdapt
HTTP Request
Live Spend
StackAdapt API

Pulls programmatic display and native ad spend across all active StackAdapt campaigns.

Microsoft Ads
HTTP Request
Live Spend
Microsoft / Bing Ads API

Monitors Bing and LinkedIn audience network spend via Microsoft Advertising API.

🔀
Merge Node
All 6 platforms
Merge Node

Combines spend data from all 6 platforms into a single dataset for unified pacing calculations.

📊
Pacing Calculator
Code Node
Pacing Calculator

Compares actual spend to expected monthly pacing — flags campaigns running ahead or behind schedule.

IF: Over Budget?
Router
Decision
IF Node — Budget Check

Routes overpacing campaigns to bid reduction. Under-pacing campaigns get flagged to increase spend.

⚙️
Auto-Adjust Bids
Auto Fix
Auto Bid Adjustment

Reduces bids 15–20% on overpacing campaigns — prevents budget exhaustion before month end.

📣
Slack Alert
#ppc-alerts
Slack Budget Alert

Sends campaign name, spend %, and action taken to #ppc-alerts instantly.

📋
Sheets Log
Audit trail
Google Sheets Log

Every run logged — date, campaign, spend, action taken. Full audit trail for client reporting.

⏱️
Every 30 Min
Schedule Trigger
Active
30-Minute Trigger

Continuous monitoring around the clock — catches overspend before it compounds.

📡
Fetch Live Spend
All platforms
Live Spend Fetch

Pulls today's actual spend across all active campaigns from every ad platform.

🔥
Burn Rate Calc
Code Node
Burn Rate Calculator

Divides spend by hours elapsed to project end-of-day total — catches slow bleeds early.

🔀
4-Way Switch
Router Node
Routes
4-Way Switch Router

Routes to different actions based on spend level: OK / Warning 75% / Critical 90% / Exceeded 100%.

🚨
Auto-Pause + Alert
100% Exceeded
Auto-Pause + Emergency Alert

If budget exceeded: campaigns paused immediately and emergency Slack message sent to team.

🔴
Critical Alert
90%+ Spend
Critical Alert

At 90%+ spend: Slack alert + email to account manager with projected EOD total.

⚠️
Warning Notice
75%+ Spend
Warning Notification

At 75%+ spend: heads-up notification so the team can proactively review before it escalates.

All Clear
On Track
All Clear

Budget pacing is healthy — no action needed. Logs status and waits for next check.

📋
Log to Sheets
Every check
Log to Google Sheets

Every monitoring check logged with timestamp, platform, spend level, and action taken.

📅
Weekly Trigger
Monday 8am
Active
Weekly Trigger

Fires every Monday at 8am — report lands in client inbox before their week starts.

📈
90-Day Ad Data
All platforms
SpendCPLCTR
Pull 90-Day Ad Data

Fetches campaign performance across all platforms: spend, CPL, CTR, Quality Score, conversions.

🔍
GA4 Conversions
Attribution data
DemosRevenue
Pull GA4 Conversion Data

Matches ad clicks to downstream conversions — demos booked, deals created, closed-won revenue.

🔀
Merge Node
Full dataset
Merge Node

Joins ad platform data with GA4 attribution — gives Claude the full picture to analyze.

🧠
Claude AI Analysis
Opus model
AI Agent
Claude AI Analysis

Analyzes 90-day trends, identifies seasonality patterns, and generates a 30-day performance forecast with budget recommendations.

⚙️
Parse Response
Code Node
Parse AI Response

Extracts structured insights, forecast numbers, and recommendations from Claude's output.

📊
Update Forecast Sheet
Google Sheets
Update Forecast Sheet

Saves forecast to the client Google Sheets dashboard — historical record of every prediction.

📧
Send Client Report
Gmail
Send Client Report

Emails the formatted forecast report to the client with insights and top 3 recommendations.

📣
Slack Summary
#client-reports
Slack Summary

Posts forecast highlights internally so account managers are briefed before client review calls.

🔔
Webhook Trigger
New brief submitted
Active
Webhook Trigger

Fires when a new campaign brief is submitted — starts creative production within seconds.

📥
Fetch Top Ads
Last 90 days
CTRCVR
Fetch Top Performing Ads

Pulls the last 90 days of winning creatives — CTR, conversion rate, and copy patterns that performed best.

🔬
Extract Patterns
Code Node
Extract Winning Patterns

Code node analyzes what makes top ads work: power words, offer framing, CTA structure, hook types.

🧠
Claude: Search Ads
RSA headlines + desc
AI Agent
Claude: Search Ad Copy

Generates 5 RSA headline variants and 3 descriptions — optimized for CTR and intent match.

🧠
Claude: Display Copy
3 ad concepts
AI Agent
Claude: Display Copy

Creates 3 display ad concepts with headline, body copy, CTA, and image direction brief.

🎨
DALL-E Images
Display visuals
AI Image
DALL-E: Generate Images

Creates display ad images from Claude's visual direction brief — ready for sizing and upload.

📦
Format Assets
Google Ads specs
Format Ad Assets

Assembles all copy variants and images into Google Ads-ready specs with character counts validated.

💾
Save to Drive
Client folder
Save to Google Drive

All creatives saved to the client Drive folder — organized by campaign and date.

📣
Slack Review
1-click approve
Slack Review Request

Notifies the team with a preview — one click to approve and upload directly to Google Ads.

How much ad spend do I need to get started?
We manage accounts starting at $5,000/month in ad spend, with most B2B clients running $10K–$50K/month. Below $5K, the data volume is too low to optimize effectively — you'll typically see better ROI from SEO or content first.
How long before I see ROI from PPC?
Google Ads can generate leads immediately. Proper optimization — fixing account structure, Quality Scores, and landing pages — typically takes 30–60 days. Most clients see significant CPL improvements by month 2 and consistent pipeline contribution by month 3.
Do you require long-term contracts?
No. We work month-to-month. We're confident enough in our results that we don't need to lock you in. Most clients stay 12+ months because the performance justifies it — not because they're obligated to.
Which platforms do you manage?
Google Ads (Search, PMax, Demand Gen, YouTube), Meta (Facebook + Instagram), LinkedIn, Microsoft/Bing Advertising, and YouTube pre-roll. We recommend the right channel mix based on your ICP, deal size, and attribution data.
What makes B2B PPC different from B2C?
B2B has longer sales cycles (30–180 days), multi-stakeholder decisions, and higher CPCs with much larger deal values. We structure campaigns around demo requests and pipeline stages — not ecommerce conversions — and use LinkedIn firmographic targeting and CRM lookalikes that B2C agencies don't understand.
Can you audit our existing campaigns first?
Yes — and we recommend it. Our free audit covers account structure, Quality Scores, wasted spend, conversion tracking accuracy, and landing page alignment. Most audits identify $5K–$20K in monthly budget inefficiency within the first review.

Find out where your ad spend is leaking

Free audit covers account structure, wasted spend, Quality Scores, and conversion tracking. Most clients find significant savings within the first review.

Request Your Free PPC Audit →