PPC Management Services That Cut CAC, Not Just Run Ads.
One team, every paid channel. Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads managed against a single pipeline number. Keyword architecture, server-side conversion tracking, buyer-committee creative production, daily bid management, and weekly pipeline attribution. Every media dollar flows to the platform at cost. You pay one fixed monthly fee.
See management-fee tiers →A PPC management agency for B2B SaaS runs paid-search and paid-social campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads against a single pipeline target. That means keyword-cluster architecture, server-side conversion tracking, buyer-committee creative production, daily bid and budget management, and weekly attribution of every ad dollar back to MQLs, SQLs, and closed-won revenue. MV3 runs media as a pass-through. Ad spend flows to each platform at cost, and clients pay one fixed monthly management fee that scales with total spend tier.
Numbers From The Programs Our Team Ran Last Quarter.
Aggregate across MV3-run cross-channel PPC programs for B2B SaaS clients. Trailing 6 months. Individual results vary by ACV, offer maturity, and sales-cycle length.
Client identity withheld under NDA. Testimonial is a composite of representative cross-channel PPC engagements.
Everything Included In A Growth-Tier PPC Program.
Every deliverable priced at retail so you can compare apples to apples. One MV3 monthly fee replaces the stack below.
Growth Tier · Cross-Channel PPC Program
For $25K to $100K / mo combined spend- 01 Senior PPC media buyer, daily operatorNot a shared junior. Same person Monday through Friday across all four channels. $4,200 / mo
- 02 Cross-channel keyword and audience architectureAhrefs keyword clustering for search, CRM custom audiences for social, exclusion lists synced across platforms. $1,800 / mo
- 03 Creative production, 20 variants / monthResponsive search ads, LinkedIn image and video variants, Meta Feed and Reels, YouTube pre-roll. $3,600 / mo
- 04 Server-side conversion API deploymentGoogle Enhanced Conversions, Meta CAPI, LinkedIn Conversions API, Microsoft UET wired against your CRM. $2,400 one-time
- 05 GA4 + HubSpot / Salesforce webhook attributionEvery form fill, MQL, and closed-won carries the campaign, ad group, and audience ID back to the CRM. $1,800 one-time
- 06 Blended-CAC dashboard, refreshed weeklyA single view: spend, MQLs, SQLs, pipeline, closed-won, and blended CAC across all four channels. $1,200 / mo
- 07 Weekly optimization log and attribution emailMonday 09:00 ET. Every bid change, budget shift, and audience test documented with observed lift. $900 / mo
- 08 Monthly QBR + creative refresh60-minute quarterly business review, full creative rotation, next-90-day channel-mix roadmap. $800 / mo
- 09 Quarterly channel-mix rebalanceFormal review of blended CAC per channel; budget shifted from underperforming to overperforming platforms. $600 / mo
One Team, Four Channels, One Blended CAC Number.
Most PPC shops sell one channel and hope the others take care of themselves. Google-only agencies ignore LinkedIn. LinkedIn agencies ignore Google. MV3 runs the full paid stack under one media buyer, against one CAC target, with one weekly report. Ad spend flows to every platform at cost. You pay a fixed monthly fee for the work.
Ahrefs keyword clustering for Google and Microsoft Search, plus CRM custom audiences for LinkedIn and Meta. Negative keyword lists, exclusion audiences, and frequency caps synced across all four platforms so campaigns stop competing against themselves.
Responsive search ads, LinkedIn Sponsored Content in image and video, Meta Feed and Reels, YouTube pre-roll and bumpers. 20 variants per month, refreshed every two weeks to combat frequency fatigue and quality-score decay.
Google Enhanced Conversions plus Meta CAPI plus LinkedIn Conversions API plus Microsoft UET wired against your CRM. Every form fill, MQL, and closed-won carries the source channel, campaign, ad group, and audience ID.
A single dashboard showing spend, MQLs, SQLs, and closed-won pipeline across all four channels. Blended CAC calculated weekly. Cost per pipeline dollar surfaced per channel so budget flows to the highest-ROI platform.
Bid strategy, budget pacing, and audience exclusions managed daily by a senior media buyer across all four platforms. Budget re-allocated weekly against blended CAC and pipeline signal, not per-channel vanity metrics.
60-minute quarterly business review with your marketing and RevOps leads. Blended-CAC performance graded against pipeline targets, next-quarter test roadmap presented, and channel mix formally rebalanced.
Every Paid Channel Has A Distinct Job.
Our team maps each channel to the buyer-journey stage where it converts best. Then we spend the majority of budget where blended CAC is lowest and use the rest to feed the funnel.
Buyer-intent keywords. Non-brand search for the exact solution category your product sits in, plus branded protection. Lowest median cost per SQL for B2B SaaS in most verticals.
Same buyer-intent keywords as Google, ported into Bing plus LinkedIn integration. Often 25 to 40 percent lower CPC than Google for the same query, with LinkedIn profile targeting layered on for B2B.
Named-account and title-based targeting for B2B buying committees. Sponsored Content, Message Ads, and Conversation Ads for content offers and demo requests. Highest median contract value per lead.
CRM custom audiences and 1 percent lookalikes off closed-won. Facebook Feed and Instagram Reels for retargeting warm-CRM contacts. YouTube pre-roll for category-education and buying-committee stakeholders.
We Design The Channel Mix. Then We Actually Run It.
Consulting-only shops hand you a channel-mix deck and disappear. Freelancer-only shops execute without a strategic thesis. MV3 does both. The channel-mix decision, keyword architecture, and creative brief come from the same team that logs into Google Ads, LinkedIn Campaign Manager, Microsoft Ads, and Meta Ads Manager every morning.
Which channels, which budgets, which offers.
Before a single dollar of spend, our team walks your funnel, CRM segments, buyer committee, offer inventory, and CAC targets with you to write the cross-channel program spec that every subsequent decision maps back to.
- 1Blended-CAC target set against pipeline goal and product ACV.
- 2Channel-mix hypothesis: which platform gets what share of budget in month 1.
- 3Keyword and audience architecture: search clusters, LinkedIn account lists, CRM audiences.
- 4Attribution schema: server-side conversion APIs, GA4 events, CRM webhook mapping.
- 5Ramp plan: 12-week launch sequence, optimization cadence, and QBR calendar.
Our team logs into every ad platform every business day.
The same senior PPC media buyer who wrote the plan logs into Google Ads, Microsoft Ads, LinkedIn, and Meta every business day. Not a shared junior. Not an offshore ops pod. Ad spend flows to each platform at cost. Fixed monthly management fee. No long-term contract.
- 1Cross-channel build: keyword clusters loaded, CRM audiences uploaded, conversion APIs wired.
- 2Creative production across Search, LinkedIn, Meta, and YouTube placements.
- 3Daily campaign management: bids, budgets, negatives, exclusions, frequency caps.
- 4Weekly blended-CAC attribution: spend to MQL to SQL to pipeline per channel.
- 5Monthly QBR, quarterly channel-mix rebalance, and next-90-day roadmap presentation.
Bundling paid, ABM, and SEO? Request a custom proposal →
Three Promises We Put In Writing.
Media pass-through only works if the accounting is transparent, the attribution is real, and the reporting shows up on schedule. Every engagement is bound by these three commitments.
Every dollar of Google, Microsoft, LinkedIn, and Meta spend flows to the platform at cost, zero markup. Every platform invoice attaches to every MV3 invoice for line-item verification. Or pay each platform directly on your card. MV3 never touches it.
Every MQL, SQL, and closed-won carries the source channel, campaign, ad group, and audience ID via server-side conversion APIs and CRM webhooks. If our team can’t attribute a dollar of your spend to pipeline, we don’t charge for that month.
Weekly blended-CAC email every Monday 09:00 ET. Monthly one-pager tied to pipeline by the 5th. Quarterly QBR with channel-mix rebalance and next-90-day roadmap on your calendar. Miss one, next month is free.
30-day rolling engagement. Cancel anytime with 30 days’ notice. No long-term contract, no early-termination fee.
Media Spend On The Left. Pipeline On The Right.
Every ad dollar traced through every channel to an MQL, an SQL, and a pipeline number. The dashboards below are illustrative. The live version updates weekly against your CRM data.
The Blended-CAC Waterfall
Every dollar across Google, Microsoft, LinkedIn, and Meta tracked forward through impressions, clicks, form fills, MQLs, SQLs, and closed-won pipeline. The waterfall is the single artifact your CFO reads to know the program pays for itself.
- Spend / impressions / clicks / CTR at channel + campaign level
- MQL count and rate per channel and per campaign
- SQL and opportunity created, tied to channel + campaign + audience
- Pipeline dollars and closed-won revenue attributed by channel
- Refresh cadence: daily data, weekly summary email
Channel × CAC Heatmap
Every paid channel scored on cost per SQL and pipeline-per-dollar. Surfaces which channel is over-earning its share of budget and which one should be paused this month.
Weekly Optimization Log
Every change made by your media buyer (budget shift, keyword add, audience swap, bid adjustment) logged with the observed lift or drop the following week. Transparency, not a black box.
Media Pass-Through Invoicing
Traditional agencies buy media on their card, mark it up 15 to 25 percent, and hide the arbitrage. MV3 attaches every platform invoice to every bill. Media flows through at cost. The management fee is the only line that pays MV3.
When media is marked up, agencies are incentivized to spend more, not spend smarter. Pass-through inverts the incentive. MV3 earns the same fee whether spend goes up or down. Blended-CAC optimization is the deliverable, not the growth of your line item.
How We Run PPC. Every Client, Every Month.
Five stages. Same protocol every account. Reproducible so results compound quarter over quarter.
CRM segment map, buyer committee, offer inventory, blended-CAC target, and pipeline goal locked with your marketing and RevOps leads in a 60-minute kickoff.
Keyword clusters loaded across Google + Microsoft Search. CRM audiences uploaded to LinkedIn + Meta. Server-side conversion APIs wired against your CRM. Creative produced per placement.
All channels live in weeks 3 to 4. Bids and budgets set against platform benchmarks plus your blended-CAC target. UTM discipline enforced across every campaign.
Daily bid management across all four platforms. Weekly budget re-allocation against blended CAC. Bi-weekly creative refresh. Frequency capped to prevent audience burnout.
Weekly blended-CAC email. Monthly one-pager tied to pipeline. Quarterly QBR with channel-mix rebalance and next-90-day roadmap.
Composite Outcomes From Recent Engagements.
Client names withheld per NDA. Testimonials are composites of representative B2B SaaS engagements. The numbers are real, the identities are anonymized.
Our team rebuilt paid from scratch in 45 days. Google Search, LinkedIn Sponsored Content, and Meta retargeting under one media buyer with one blended-CAC number. Cost per demo booked went from $312 to $187 and pipeline-to-spend hit 4.1 times by month 6.
We were paying three separate agencies for Google, LinkedIn, and Meta, plus 15 percent media markup on each one. MV3 consolidated all three under one senior buyer, killed the markup, and wired Enhanced Conversions plus LinkedIn CAPI plus Meta CAPI in the first month. Blended CAC dropped 34 percent by quarter 2.
The blended-CAC email every Monday is the single most useful artifact my team receives. It shows exactly which channel is over-earning and which one to pause this week. Our media buyer has the next-week bid changes queued before I reply.
All identities withheld under NDA. Quotes are composites reflecting representative engagements. Trailing 6 months; specific metrics are individual client results. Individual results vary by ACV, sales-cycle length, and offer maturity.
Anonymized Case Studies From The Last Two Quarters.
Client identities held under NDA. Numbers reflect actual outcomes. Detailed teardowns available on discovery call.
All case studies anonymized per NDA. Full teardowns available on a qualified discovery call. Start the intake →
One Team On Every Channel Beats Four Vendors. Every Time.
Aggregate performance across MV3-run cross-channel PPC programs for B2B SaaS clients, Trailing 6 months. Individual results vary by ACV, sales-cycle length, and offer maturity.
Markup applied to media. Every dollar of spend flows to Google, Microsoft, LinkedIn, and Meta at cost.
Median blended-CAC reduction in the first 90 days of a 4-channel PPC program
Median cost per B2B SaaS demo booked across paid search and paid social combined
Median pipeline-to-spend multiple in month 6 of a mature cross-channel program
Client identities held under NDA. Individual results vary by ACV, category maturity, and offer strength.
Ad Spend At Cost. Fixed Monthly Fee.
Every tier is media pass-through. You pay each platform directly (or MV3 bills at cost, invoice attached). The monthly management fee is the only line that pays MV3. No long-term contract, 30-day rolling.
- Up to 2 paid channels
- Cross-channel keyword and audience build
- Creative production, 10 variants per month
- Weekly attribution email
- Monthly one-page report
- Google Enhanced Conversions + Meta CAPI setup
- Up to 4 paid channels (full stack)
- Cross-channel keyword + audience architecture
- Creative production, 20 variants per month
- Blended-CAC dashboard + weekly attribution
- Monthly QBR + quarterly channel-mix rebalance
- Server-side conversion API on every channel
- Senior PPC media buyer (daily ops)$4,200/mo
- Cross-channel keyword + audience build$1,800/mo
- Creative production (20 variants)$3,600/mo
- Server-side conversion APIs (all channels)$4,200 one-time
- Blended-CAC dashboard + weekly attribution$2,100/mo
- Monthly QBR + quarterly rebalance$1,400/mo
- Unlimited channels + campaigns
- Creative production, unlimited variants
- Daily media buyer + weekly QBR
- Multi-touch attribution modeling
- Dedicated Slack channel + SLA
- Executive stakeholder reporting
Or bundle PPC into Growth AI at $5,997 per month.
Growth AI includes cross-channel PPC (Growth-tier scope), full SEO program, ABM at 500 accounts per month, monthly content, and weekly attribution reporting. One fee for the entire growth stack. Media spend still passes through at cost.
This Is NOT For You If…
Our team is transparent up front so nobody wastes a call. Our cross-channel PPC program is a poor fit for these five profiles.
-
You want the cheapest PPC agency. MV3 is premium media pass-through with senior operators, not a $500 per month offshore ops pod. Our floor is $3,997 per month management fee. If you optimize for price, we’re not your shop.
-
Your combined monthly spend is under $10,000. Below $10K per month the cross-channel signal is too thin for meaningful attribution and blended-CAC math. Come back when you’ve validated the channel mix on a smaller test, or start with our GEO Audit for $997 instead.
-
You need pipeline in 30 days. Cross-channel PPC programs typically hit stable blended CAC in weeks 6 to 10 and pipeline compounding in month 4 to 6. If your board wants closed pipeline in the first month, PPC alone is not the answer.
-
You don’t have a CRM or a closed-won segment. LinkedIn matched audiences and Meta custom audiences require real CRM data. Server-side conversion APIs require CRM webhook wiring. If your team hasn’t stood up Salesforce, HubSpot, or Pipedrive yet, fix the CRM first.
-
You want the agency to own your Google, LinkedIn, or Meta accounts. Our team builds every campaign inside your own Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and Microsoft Ads accounts. You keep the accounts, conversion history, and audiences if you leave. If you want a walled-garden agency-owned account, we’re not it.
Questions B2B SaaS Marketers Ask Our Team.
Google and Meta certified. Manages $15M+ in annual ad spend across B2B accounts. Expert in server-side tracking, GA4 attribution, and performance reporting. Every cross-channel PPC program ships under our team review. Our work covers keyword architecture, server-side conversion API deployment across Google, LinkedIn, Meta, and Microsoft, buyer-committee creative strategy, and blended-CAC attribution for B2B SaaS clients from Series A through public.
AI Marketing & SEO Automation, All States
