Conversion Rate

What is a Conversion Rate?

This is the percentage of visitors to a site or ad who actually take further action, like buying a product or filling out a survey. For example, if your primary goal is to collect survey data through your site, and 20 people visit it, but only 5 people complete the survey, you have a conversion rate of 25%.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it!

The desired action can take many forms, varying from website to website. Some prime examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results, the interest level of the visitor, the attractiveness of the offer, and the ease of the process.


The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time.

Make your offer desirability, the offer includes the value proposition and how well it is presented to connect with the user.

The visitor’s ease of completing the desired action is dependent on website usability which includes intuitive navigation and fast loading pages.


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