Lead Generation Agency for B2B SaaS. Guaranteed MQL Delivery Every Month.
50–400 qualified leads delivered monthly. Priced per lead. No agency-speak, no vanity metrics. You pick the volume tier, we hit the number, or credit you the shortfall.
See the four volume tiers →Outcome-based lead generation is a monthly retainer priced against a guaranteed number of qualified leads delivered, not against hours worked or channels bought. You pick a volume tier (50, 100, 200, or 400+ MQLs per month), the agency locks the ICP with your revenue team, and every lead is delivered directly to your CRM against a signed quality bar. Rejected leads inside a 90-day window are replaced. A monthly shortfall against the number is credited or made up the following month.
Leads in Your CRM. A Number You Can Forecast Pipeline Against.
Traditional agencies charge for effort. MV3 charges for the number of qualified leads that land in your CRM against a locked ICP. Six deliverables define the contract. Each one is measurable, guaranteed, and rolled up on your weekly report.
Kickoff call captures your target account list, buyer personas, disqualifiers, and signal criteria. The signed ICP document is the quality bar every delivered lead is graded against, and the same bar your CS team uses to accept or reject them.
50, 100, 200, or 400+ qualified leads delivered per calendar month to the tier you selected. Delivered as they qualify (not batched at month-end), so your SDRs get pipeline to work every business day.
Every lead lands directly in Salesforce, HubSpot, Pipedrive, Close, Attio, or your custom system with full context: firmographics, contact fields, ICP grade, source-of-qualification, and lead-owner routing. No spreadsheets.
Every Friday: leads delivered this week, MTD run-rate versus target, average ICP grade, rejection rate, and forecast for month-end. One dashboard your VP Marketing can screenshot into the board deck.
Any delivered lead your team rejects within 90 days (wrong role, wrong company, out-of-ICP, unreachable) is replaced 1-for-1 within 5 business days. Rejection reasons feed the ICP model.
Miss the number for the month? The shortfall is credited against the next invoice AND made up in the following month’s delivery. Contractually written into every SOW.
A Number You Can Forecast Against. Not a Slide Deck.
Three artifacts run the account: the locked ICP, the live CRM feed, and the Friday scorecard. Every one is auditable, versioned, and shared with your revenue leadership.
The Friday Delivery Scorecard
A single dashboard your VP Marketing or CRO reads every Friday morning: leads delivered week-over-week, month-to-date run-rate versus contracted number, ICP grade distribution, and rejection rate. The forecast column tells you whether the month lands on target, and if not, what corrective delivery hits next week.
- MTD run-rate against contracted monthly number
- Average ICP grade (A/B/C weighted)
- Rejection rate this month + reasons
- Forecast: on-track, ahead, or behind by X
- Corrective delivery volume queued for next week
ICP Grade Distribution
Every delivered lead is graded A, B, or C against the signed ICP. A-grade = perfect ICP match, decision-maker role, active signal. C-grade = ICP-adjacent, still worth working. Distribution is reported weekly and calibrated with your CS team.
Native CRM Sync Status
Leads land in your CRM the moment they clear ICP grading. Not batched, not exported to CSV. Fields, ownership, and lead-source attribution are wired at kickoff.
Monthly Delivery Guarantee
Contracted 100 MQLs for the month? You get 100. Miss the month (unheard of) and the delta is credited to next invoice and made up in the following delivery cycle. Written into every SOW. No negotiation.
Three Guarantees Written Into Every SOW.
Same at Starter, same at Enterprise. No footnotes, no exclusions, no negotiation.
Monthly Delivery Guarantee
Contracted 100 MQLs? You get 100. Any shortfall credits your next invoice and gets made up the following cycle. 98.6% of monthly numbers ship on or ahead of target.
90-Day Quality Window
Every delivered lead is yours to inspect for 90 days. Reject anything out-of-ICP with a stated reason and it’s replaced 1-for-1 within 5 business days.
Rejection Replacement SLA
Wrong role, wrong company, unreachable, duplicate: every rejection ships a replacement within 5 business days. Rejection reasons feed the ICP model.
You Lock the ICP. We Own the Number.
This isn’t a services engagement. It’s a per-lead delivery contract. Your revenue team owns the ICP and the acceptance bar. MV3 owns hitting the number, and the guarantee that stands behind it.
Set the bar every lead is graded against.
Your team defines what “qualified” means. MV3 delivers against that definition. No handoffs, no guesswork on what your SDRs will accept.
- 1Kickoff call locks target accounts, personas, industry, revenue-band, geo, and disqualifiers.
- 2Signed ICP doc is the grading rubric, not our interpretation of your website.
- 3Your CS team reviews the first 20 delivered leads and confirms or refines the bar.
- 4You reject anything out-of-ICP inside 90 days, we replace it 1-for-1.
- 5Quarterly business review with your VP Sales calibrates ICP against closed-won deals.
MV3 hits the contracted MQL number every month.
You bought 100 leads. You get 100 leads, delivered to your CRM, graded, sourced. How MV3 gets them there is our problem. The guarantee is the whole point of the product.
- 1Monthly delivery volume is contractually guaranteed. Miss it, we credit and make up.
- 2Leads land in your CRM as they qualify, not batched at month-end.
- 390-day quality window: reject any lead, we replace within 5 business days.
- 4Friday scorecard shows MTD delivered, forecast to close, and ICP grade distribution.
- 5Dedicated Slack channel with your MQL delivery lead, sub-4-hour reply on business days.
Need 400+ MQLs / mo or a hybrid outbound + demand tier? Request a custom proposal →
Week 1 to Week 12: the Same Every Month.
From signed SOW to first delivered lead: 7 business days. From then on, a rolling monthly cycle you can plan pipeline against.
Kickoff call with your revenue leadership. Target accounts, personas, disqualifiers, and signal criteria signed off. CRM sync + field mapping verified end-to-end.
First qualifying leads land in your CRM. Your CS team reviews the first 20 for calibration; the bar shifts or holds based on their feedback.
Delivery is now at your contracted monthly volume, spread across the business days. Rejection window is open. Friday scorecard is live to your leadership.
Every Friday 9:00 AM ET: MTD delivered, forecast, ICP grade distribution, rejection reasons. One dashboard, one message in your Slack channel.
Quarterly business review with your VP Sales. Deliveries vs contract, closed-won correlation with ICP grade, ICP recalibration for the next quarter.
Aggregate Delivery Numbers, Trailing 6 months.
Numbers pulled from MV3’s active B2B SaaS lead-generation book. Client identity withheld per NDA; references furnished during scoping.
Total MQLs delivered across the book in the last 90 days
of contracted monthly numbers delivered on or ahead of target
average rejection rate across all delivered leads, replaced 1-for-1
average pipeline dollars generated per dollar of retainer, blended across tiers
Individual outcomes vary by category, deal size, and sales-motion maturity. Pipeline dollars derive from client-reported closed-won attribution.
What Revenue Leaders See in the First 90 Days.
Three composite outcomes drawn from active MV3 lead-generation engagements. Client identity, ACVs, and specific spend withheld per NDA.
Composite testimonials: outcomes are drawn from active MV3 engagements; names, faces, and identifying details are illustrative. Direct references furnished during scoping under NDA.
Six Books From the Current Delivery Roster.
Names withheld per NDA. Every metric is a signed acceptance from the client’s CS or RevOps lead.
Case-study writeups publishing on a rolling schedule. Ask your MV3 lead for the current unredacted references.
This Is Not the Right Program If …
Every signed engagement gets the same guarantees, so we’re careful about who we sign. Save yourself a scoping call if any of these are true.
- × You need the cheapest cost-per-lead on the market. Per-lead pricing on our book starts at $50–$60. If your CFO’s ceiling is $8 CPL, you’re shopping for a list broker, not a delivery contract.
- × You expect leads inside 48 hours. The first qualifying lead lands in your CRM at business day 7. Week 1 is ICP lock + CRM sync. There is no ship-tomorrow tier.
- × You want MV3 to define your ICP for you. We contract against an ICP your revenue team signs. If “who’s our customer” is still open at kickoff, book an ICP workshop first. We can’t deliver against an unknown target.
- × Your sales motion isn’t built for MQL-graded leads. If your SDRs work off self-serve signups only or your ACV is under $8K, the per-lead model won’t clear its own cost. PLG enrichment tiers exist; ask about them.
- × You’re looking for a pure vendor with no accountability. MV3 signs a delivery number and stands behind it. If your team wants to hand off KPIs and get a monthly PDF, we’re the wrong shape.
One Number Per Month. Same Guarantee at Every Tier.
Pick a monthly MQL volume. The per-lead cost drops as volume scales. Every tier ships with the same delivery guarantee, the same 90-day quality window, and the same weekly reporting.
- ICP-lock workshop + signed scoring rubric $1,497
- Native CRM sync + field mapping + owner routing $997
- Multi-source lead delivery to contracted 100 MQL number $5,997
- 90-day quality window + 1-for-1 rejection replacement $997
- Weekly Friday scorecard + Slack channel + MQL lead $797
- Monthly ICP-recalibration + quarterly business review $497
- ICP Lock kickoff
- Native CRM sync (all major platforms)
- Weekly Friday scorecard
- 90-day quality guarantee
- Monthly delivery guarantee
- Everything in Starter
- Dedicated Slack channel + MQL lead
- Monthly ICP-recalibration call
- QBR every quarter
- Sub-4-hour Slack reply SLA
- Everything in Growth
- Multi-region ICP support
- Custom lead-scoring integration
- Dedicated MQL delivery pod (3+ analysts)
- Bi-weekly executive review
- Everything in Scale
- Custom volume & pricing
- Named executive sponsor
- Bespoke SLAs & guarantees
- Direct revenue-team integration
All tiers include the same guarantees. Month-to-month contract; 30 days notice to pause or resize.
Questions Revenue Leaders Ask Us.
Vance oversees the MV3 team of SEO professionals, engineers, and auditors. Every lead-generation engagement is delivered by our team; Vance signs off on every SOW and reviews every monthly delivery number.
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