Home›Services›Google Ads Agency
Google & Meta Certified · Media Pass-Through Model

Certified Google Ads Agency That Manages Spend at Cost, Not Markup

You keep 100% of ad spend inside your Google Ads account. We charge a transparent management fee tiered by monthly spend. Server-side conversion tracking, GA4 attribution, and weekly performance reporting handled by our certified media team.

See tiered management fee schedule →
$15M+Ad Spend Managed
GoogleCertified Partner
0%Markup On Media
WeeklyPerformance Reports
Step 1 of 2
Please use your company email — freemium domains are not accepted.
We manage: Google Search Performance Max YouTube Ads Demand Gen Google Shopping Discovery Display GA4 Google Tag Manager Server-Side GTM
Quick Answer
What does a certified Google Ads agency do?

A certified Google Ads agency plans, builds, and manages paid Search, Performance Max, YouTube, Shopping, and Demand Gen campaigns on behalf of the advertiser. Under the media pass-through model the client keeps direct ownership of the Google Ads account and pays Google directly for media, while the agency charges a separate management fee for strategy, campaign build, keyword and audience research, bid management, creative production, server-side conversion tracking, GA4 attribution, and weekly performance reporting. MV3 Marketing is Google and Meta certified, runs no markup on ad spend, and delivers server-side tracking through Google Tag Manager on every account.

Instant Proof

$15M+ in Google Ads spend managed across B2B accounts.

Aggregate media results from Google Ads engagements our team has managed for B2B SaaS, professional services, and e-commerce clients over the trailing 12 months.

$15M+

Google Ads spend under active management

42%

Median cost-per-lead reduction after 90 days

3.4x

Median return on ad spend across the portfolio

0%

Markup applied to media spend (ever)

“

Our previous agency was quietly marking up media by 20% and running Performance Max on autopilot. MV3 rebuilt the account against a clean campaign structure, wired up server-side conversion tracking, and cut our blended cost-per-lead by 47% in the first 90 days. Full media transparency inside our own Google Ads account.

SR
Sarah
VP Marketing at a Series B B2B SaaS platform

Composite illustration. Company name held under NDA. Metrics verified against client Google Ads and GA4 reports.

The Complete Management Package

What ships when our media team runs your Google Ads.

Full-service Google Ads management. Every deliverable ships to your Google Ads and GA4 accounts, which you own outright.

22-point Google Ads account audit $1,497
Campaign strategy + keyword and audience research $1,997
Full campaign build (Search, PMax, YouTube, Shopping) $2,997
Server-side conversion tracking via Google Tag Manager $1,997
GA4 attribution and cross-domain measurement setup $1,497
Weekly bid management, negative keywords, budget pacing $1,997/mo
Creative production (RSA copy, YouTube scripts, PMax assets) $1,497/mo
Weekly Looker Studio performance report $997/mo
Retail value, one-time plus first month $14,476
Management fee, from $1,997/mo

Media spend is paid directly by you to Google at cost. No agency markup. Ever.

What You Actually Get

A managed Google Ads engine. Fully instrumented.

Six concrete deliverables ship on every Google Ads management engagement. You own the accounts, the data, and the tracking stack.

01
Google Ads Account, Rebuilt to Spec

A clean campaign hierarchy across Search, Performance Max, YouTube, and Shopping. Ad groups sized around real search intent. Conversion actions cleaned up. Automated bidding tuned against your tCPA or tROAS targets.

02
Server-Side Conversion Tracking

A Google Tag Manager server container that ships first-party conversion signals to Google Ads and GA4. Enhanced Conversions on every lead form. Consent Mode v2 compliant.

03
GA4 Attribution Setup

GA4 property configured with cross-domain tracking, custom events, and audiences that sync to Google Ads. Data-driven attribution enabled. UTM discipline enforced on every landing page.

04
Weekly Bid + Budget Management

A dedicated media manager tunes bids, harvests negatives, refreshes assets, and paces budget to hit your monthly spend target. Weekly optimization notes shared in Slack.

05
Creative Production

RSA copy variants for every ad group. YouTube ad scripts and voiceover cues. Performance Max asset packs (headlines, descriptions, images, video). Refreshed monthly against fatigue signals.

06
Looker Studio Reporting

A live Looker Studio dashboard connected to Google Ads and GA4. Weekly written analysis from your media manager. Monthly executive summary sized for CMO and board reviews.

Strategy + Implementation

We plan the media buy. Then we run and instrument it.

Consulting-only ad agencies hand you a keyword sheet and disappear. Set-it-and-forget-it Performance Max shops leave your account on autopilot. Our team does both: a defensible media strategy paired with certified engineers who run the account and instrument the tracking stack every week.

Strategy: The Media Plan

Which campaigns, which keywords, which conversion signals.

Before we spend a dollar of your budget, our advertising lead audits the account against the MV3 22-point framework and builds a defensible media plan. You get a written thesis, a keyword and audience map, and a fixed management fee before you sign.

  • 122-point account audit: campaign structure, conversion actions, negatives, quality score, tracking gaps.
  • 2Keyword and audience map: commercial-intent SKAGs, PMax audience signals, YouTube in-market lists.
  • 3Conversion architecture: which events count as conversions, primary vs. secondary, tCPA and tROAS targets.
  • 4Media allocation model: budget split across Search, PMax, YouTube, and Shopping against pipeline goals.
  • 5Delivered as a written SOW plus a Looker Studio scoreboard.
Implementation: The Weekly Ops

Our certified team runs the account and instruments the tracking stack.

Once the plan is signed our media managers rebuild campaigns, ship server-side conversion tracking, and run weekly optimization inside your Google Ads account. You keep full media ownership and see every keyword, bid, and asset change in the account change history.

  • 1Full campaign build across Search, Performance Max, YouTube, and Shopping.
  • 2Server-side GTM container with Enhanced Conversions on every form.
  • 3Weekly bid, negative keyword, and asset refresh cycles.
  • 4Creative production: RSA variants, YouTube scripts, PMax asset packs.
  • 5Weekly Looker Studio scoreboard plus written media manager notes in Slack.
Our Guarantees

Three guarantees on every Google Ads engagement.

If we miss any of them, you pay no management fee for that cycle. Written into every SOW.

Zero Markup On Media

Media is paid directly to Google from your Google Ads account. Our management fee is separate, transparent, and tiered by monthly spend. If you ever find a markup, we refund the last 3 months of fees. Written in every SOW.

You Own The Account

Every Google Ads and GA4 property lives in your workspace under your billing. We are granted access. If you ever fire us, the account, the campaign data, the tracking stack, and the reports stay with you.

Weekly Reporting, Always

Every Friday you get a Looker Studio dashboard plus a written analysis from your media manager. Miss a week and the next month of management fees is free. Zero missed reports across 40+ engagements.

Sample Deliverables

What a live Google Ads engagement actually looks like.

Sanitized artifacts from active accounts. Every element you see below ships to your team in the first 30 days of the engagement.

Deliverable 01

The weekly campaign scoreboard

Every Friday your executive team gets a Looker Studio scoreboard showing spend, CPL, conversions, and pipeline attribution across Search, PMax, YouTube, and Shopping. Sized for a 3-minute read.

  • Blended CPL vs. target across the last 4 weeks
  • Spend pacing against your monthly budget
  • Conversions and pipeline value by campaign type
  • Top gainers and losers with a written call from your media manager
  • ROAS and tCPA compliance across every automated strategy
Google Ads Scoreboard v3.1
Search Brand CPL $34 128 conv
Search Non-Brand CPL $87 412 conv
Performance Max CPL $62 286 conv
YouTube View CPV $0.08 48k views
Shopping ROAS 4.2x $142k rev
Discovery CPL $118 92 conv
Blended CPL $71, down from $122 baseline. Rolling 30-day view.
Deliverable 02

Server-side conversion tracking

A Google Tag Manager server container ships first-party conversion signals to Google Ads and GA4. Enhanced Conversions on every form. Consent Mode v2 compliant.

Client-side GTM Deployed
Server-side GTM container Deployed
Enhanced Conversions (Ads) Verified
GA4 Measurement Protocol Verified
Consent Mode v2 Active
Offline conversion import Weekly
Deliverable 03

Weekly optimization notes

Every Friday your media manager posts a written summary of the week: what moved, what did not, what changes are live for the coming week. Zero jargon.

Wk 12 17 negatives added, 3 RSAs refreshed
Wk 12 tCPA lowered on PMax (Enterprise)
Wk 12 Shopping feed pruned of 42 zero-conv SKUs
Wk 12 New YouTube in-market audience live
Wk 12 Consent Mode v2 verified in DebugView
Wk 12 CPL down 8% week-over-week
Attribution Matrix: Campaign × Journey Stage
Search Brand
Search Non-Brand
Performance Max
YouTube Ads
Shopping
Awareness Consider Compare Convert Retain
Blue = campaign active at that journey stage. Attribution model documented in the SOW.
Deliverable 04

Attribution map

Every campaign, at every journey stage. Which campaigns drive awareness, which drive pipeline, which drive booked revenue. Documented so your CMO and CFO see exactly where each media dollar lands.

Why this matters:

Google Ads reports single-touch by default. Real B2B journeys are 6 to 14 touches over 60 to 120 days. The attribution map is how your leadership team sees the full-funnel contribution of Search, PMax, and YouTube rather than a last-click illusion.

Deliverable 05

Account documentation and Loom library

A written runbook, a campaign architecture diagram, and a Loom walkthrough for every campaign type. Any performance marketer on your team can pick up the account after our team hands off.

Book my free audit →
Account Map Campaign hierarchy + naming conventions
Tracking Doc Every event, tag, and trigger in GTM
Attribution Doc Model + primary conversions + tCPA targets
Loom Walkthroughs Campaign-by-campaign handoff library
Runbook Common ops + weekly cycle + escalation
Methodology

How we run every Google Ads engagement.

Five stages. Same protocol every account. Reproducible so your team can audit any decision, at any campaign, at any time.

01
Audit

22-point audit of your existing Google Ads account, GA4, and GTM. Delivered as a written report in 3 business days.

02
Plan

Media plan, keyword and audience map, and conversion architecture signed off by your team. Fixed management fee locked.

03
Build

Campaigns rebuilt across Search, PMax, YouTube, and Shopping. Server-side GTM shipped. Enhanced Conversions verified.

04
Optimize

Weekly cycles: bid tuning, negatives, asset refreshes, budget pacing. Consent Mode v2 monitored every week.

05
Report

Every Friday, Looker Studio scoreboard and written media manager notes. Monthly executive review for your CMO or board.

Composite Outcomes

What clients report after the account gets rebuilt.

Outcomes reported by Google Ads management clients in the 90 days after the rebuild. Company identities protected under NDA. Personas are composite illustrations of role, stage, and category.

“

Our previous agency was quietly marking up media 20% and running Performance Max on autopilot. MV3 rebuilt the account clean and cut our blended CPL from $138 to $73 in the first 90 days.

SR
Sarah
VP Marketing at a Series B B2B SaaS platform
“

We had zero server-side tracking, zero Enhanced Conversions, zero offline import. Ninety days in, our data-driven attribution is live and Google Ads ROAS climbed from 2.1x to 4.4x without an increase in spend.

MH
Michael
Head of Growth at a mid-market e-commerce brand
“

MV3 does not touch our budget. Media goes straight to Google, we see every dollar in our billing, and the management fee is a flat monthly line item. Full transparency, zero hidden markup.

PS
Priya
CFO at a Series C enterprise SaaS platform

Company names withheld under NDA. Metrics verified against client Google Ads, GA4, and Looker Studio reports. Initials avatars used because per-NDA no client likeness is displayed.

Recent Work

Anonymized wins from recent Google Ads accounts.

Six recent engagements, sanitized of client identifiers. Full un-redacted case studies are available under NDA on request.

B2B SaaS · Series B
Cut blended CPL from $138 to $73 in first 90 days.
47%
Cost-per-lead reduction after rebuild
Google Ads Management→
 E-commerce · Mid-Market
Shopping ROAS climbed from 2.1x to 4.4x post server-side tracking.
4.4x
Google Shopping return on ad spend
Google Ads + Server-Side GTM→
 Legal Services
Recovered a Performance Max account draining 60% of spend into brand.
60%
Spend recovered from brand cannibalization
Google Ads Recovery→
 Healthcare Tech
Server-side Enhanced Conversions unlocked data-driven attribution.
+38%
Conversion volume reported after SS-GTM
Google Ads + GA4 Attribution→
 Fintech · PLG
Consolidated 12 fragmented campaigns into 4 tightly themed structures.
3x
Impression share on core commercial queries
Google Ads Restructure→
 Professional Services
Weekly Looker Studio scoreboard replaced monthly PDF theater.
0
Missed reports across 14 months of engagement
Google Ads + Reporting→

Metrics tracked in client Google Ads, GA4, Looker Studio, and offline conversion imports. Individual outcomes vary by account maturity, budget, and industry.

What Google Ads Audits Typically Uncover

Aggregate findings across 40+ Google Ads audits.

Data pulled from MV3’s Google Ads audit library, trailing 12 months. No client identities.

82%

of audited accounts have broken or duplicate conversion actions

71%

of accounts have zero server-side tracking or Enhanced Conversions

58%

of Performance Max spend gets absorbed by brand queries

3 in 4

audits find undisclosed agency markup on media spend

Individual results vary by account age, spend level, and existing tracking maturity.

Tiered Management Fee

Media pass-through pricing. No markup, ever.

You pay Google directly for ad spend from your Google Ads account. Our management fee is a separate, transparent monthly line item tiered by your monthly media budget.

Starter Media
Under $10,000 / mo ad spend
$1,997/mo
Flat management fee
  • Search + PMax build
  • Server-side GTM setup
  • GA4 attribution setup
  • Weekly optimization
  • Weekly Looker Studio report
Growth Media
$10,000 to $50,000 / mo ad spend
15% of spend
Tiered management fee (min $2,997/mo)
  • Full channel mix (Search, PMax, YouTube, Shopping, Discovery)
  • Enhanced Conversions on every event
  • Offline conversion import (weekly)
  • Dedicated media manager + weekly Slack ops
  • Monthly executive review
Scale Media
$50,000+ / mo ad spend
12% of spend
Tiered management fee
  • Multi-market, multi-brand accounts
  • Server-side GTM plus BigQuery export
  • Custom Looker Studio scoreboards
  • Dedicated senior media lead + analyst
  • Quarterly board-ready review
Everything Included, At Retail
22-point Google Ads audit$1,497
Campaign strategy + keyword + audience map$1,997
Full campaign build (Search, PMax, YT, Shopping)$2,997
Server-side GTM + Enhanced Conversions$1,997
GA4 attribution + cross-domain setup$1,497
Weekly bid, negative, and asset management$1,997/mo
Creative production (RSA, YT, PMax assets)$1,497/mo
Weekly Looker Studio reporting$997/mo
Retail value, one-time plus first month$14,476
Starter Media management fee$1,997/mo
Book my free audit →

Free 22-point audit. Fixed management fee inside 3 business days. Media is paid to Google at cost.

Qualification

This is not for you if…

We hold a hard fit bar on Google Ads engagements. If any of the below is true, we are not the right vendor, and we will say so on the audit call.

  • Your monthly budget is under $2,000. A certified media team, server-side tracking, and weekly ops do not economically fit under a $2,000/month spend floor. Buy a Google Ads express plan or hire in-house instead.
  • You want the agency to pay Google. Media flows through your Google Ads account under your billing. We manage. You own. If you require the agency to front media, we are not a fit.
  • You want to keep Performance Max on autopilot. Autopilot PMax cannibalizes brand and burns budget on garbage placements. We rebuild PMax with proper campaign structure, feed hygiene, and asset governance. If you want set-and-forget, this is not a fit.
  • You measure success at first click. Google Ads reports single-touch by default. Real B2B journeys are 6 to 14 touches. Our attribution model exposes full-funnel contribution. If your CFO only counts last click, expect friction.
  • You have no landing page discipline. Even a rebuilt Google Ads account cannot outrun a 30-second, no-form landing page. If your landing pages are a mess, we recommend a landing page sprint first.

If you are a fit, keep scrolling. Or book the free audit now →

Frequently Asked

Questions buyers ask us.

What does a Google Ads agency actually do?
A Google Ads agency plans, builds, and manages your paid Search, Performance Max, YouTube, Shopping, and Demand Gen campaigns. Deliverables include a rebuilt account, server-side conversion tracking, GA4 attribution setup, weekly bid and asset optimization, creative production, and weekly Looker Studio reporting. MV3 is Google and Meta certified, runs no markup on ad spend, and hands you full ownership of the account and the tracking stack.
How is media pass-through pricing different from agency-of-record billing?
Media pass-through means you pay Google directly for ad spend from your Google Ads account. The agency charges a separate, transparent management fee. Agency-of-record billing routes media through the agency, who then invoices you with an undisclosed markup baked in. Pass-through is the transparent model. Every MV3 SOW is pass-through by default.
How much does Google Ads management cost?
Management fees are tiered by your monthly ad spend. Starter Media (under $10,000/mo spend) is $1,997/mo flat. Growth Media ($10,000 to $50,000/mo spend) is 15% of spend, minimum $2,997/mo. Scale Media ($50,000+/mo spend) is 12% of spend. Every SOW is fixed for 90 days at a time. Free audit before you commit.
Do you take a cut of media spend?
No. Zero markup on media. Ever. You pay Google directly from your Google Ads account. Our management fee is a separate, transparent line item tiered by monthly spend. Every SOW includes a written no-markup clause. If we ever markup media, we refund the last 3 months of fees.
Do you run Performance Max?
Yes. We rebuild PMax with clean asset groups, proper audience signals, brand exclusions to prevent brand cannibalization, and value-based bidding tied to your CRM. PMax on autopilot is a budget drain. PMax done right is a pipeline driver.
Do you set up server-side conversion tracking?
Yes. Every engagement ships with a Google Tag Manager server container, Enhanced Conversions on every lead form, Consent Mode v2 compliance, and offline conversion import wired to your CRM. Server-side tracking is non-optional in the post-cookie world.
How long does the account rebuild take?
30 days from signed SOW to production go-live. First week is the 22-point audit and media plan sign-off. Weeks 2 to 3 are the campaign rebuild and server-side GTM ship. Week 4 is soft launch with weekly optimization. Weekly ops continue every week after go-live.
Who owns the account and the data?
You. Every Google Ads, GA4, and Google Tag Manager account lives in your workspace under your billing. We are granted access. If you ever fire us, the account, the campaign data, the tracking stack, and the Looker Studio reports all stay with you. There is no MV3 platform to lock you into.

Not sure Google Ads is where to start? Get a GEO Audit ($997) to see where AI Overviews and organic pipeline can complement paid.

Program Lead
Blagovest Iordanov · Advertising & Analytics Lead, MV3 Marketing

Google & Meta certified. Manages $15M+ in annual ad spend across B2B accounts. Expert in server-side tracking, GA4 attribution, and performance reporting.

4 Google Ads audit slots opening next month

Get the account rebuilt. Get the markup out. Get weekly reporting.

Free 22-point audit. Fixed management fee in 3 business days. Production go-live in 30 days. You own the account, the data, and the tracking stack.

Book my free audit →