What is View-Through Conversion?
View-Through Conversion – Provides a measurement of the number of online conversions that happened within 30 days after a user saw a Google Display Network ad, didn’t click on that ad, and then converted via another means.
This is a new type of conversion tracking within Google which measures how many visitors saw your Google Display Network ad but did not click. Google defines the term below:
View-through conversion tracking provides you with additional information related to the value of your display campaigns on the Google Content Network. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, a display ad on one of the sites on the Google Content Network.
Here are some key benefits :
- You can determine the best places (or sites) to advertise to maximize overall conversions. The reporting data can be used to understand which sites work well for display-oriented placement-targeted campaigns.
- You can optimize your campaign performance based on how users are responding to your display ads, even if they don’t click.
If there is a content and click preceding the conversion, the conversion is treated as a click-conversion. View-through conversions are tracked through the AdSense cookie and they’re only reported for display ads on the Google Content Network.
Important note: View-through conversions are not reported for search campaigns or for text creatives in content campaigns.
You need to have conversion tracking implemented in order to get View-through conversion statistics. Google Analytics goals aren’t compatible with View-through conversion reporting.
« Back to Glossary Index