What is the Knowledge Graph?
Knowledge Graph – Similarly to the Knowledge Panel, this tool shows up at the top of the screen, but generally in research related search results. The panels summarize quick information points that are often pulled from sources like Wikipedia. These are commonly found when researching things like people, places, events, and other topics.
For instance, that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph.
If you search for a specific company it will show an almost complete profile, depending on how well they did their SEO work. Searching for a recently released movie will show posters, reviews and screening times for your local cinema. As you see, the graph is a powerful and fascinating tool. But what can you do to get your information in the Knowledge Graph?
Google’s way of connecting information
Google’s core business is providing people with the correct answer to all their questions. To do that, it doesn’t just present the result that closest matches a search term, but also by making broader connections between data. Google, therefore, collects and analyzes massive amounts of data on people, places, things, and facts and develops ways to present the findings in an accessible way. These are often rich results, like featured snippets, images carrousels or the famous Knowledge Panel mentioned in the intro of this text.
The Knowledge Graph and its panel
This is where it might get confusing: many people mix up the Knowledge Graph and the panel you see on the right-hand side of your screen. The Knowledge Graph is the engine that powers the panel that’s officially called the Knowledge Graph Card or Panel. In this card, you’ll find the most visible result of the work the graph does. When there’s enough data about a subject, the card will be filled with all kinds of relevant facts, images, and related searches.
Structure of the Knowledge Graph
Google released the Knowledge Graph in 2012, they made an excellent introductory video. This explains in easy to understand language how exactly the graph works and how it influences the results you get when you search for a specific term. Check out the video; it is still as relevant today as it was then: https://www.youtube.com/watch?time_continue=4&v=mmQl6VGvX-c&feature=emb_title
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