Google Analytics

What is Google Analytics?

A browser-based tool that allows users to track many different statistics concerning an owned website. This tool is vital for SEO. For instance, a webmaster will be able to track from which search engines so users arrive on the site, and what search terms they used.

Google Analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate, etc. along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.


Real-time analytics

Google Analytics launched Real-Time analytics, enabling a user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have the traffic of fewer than 5 million page views per month (roughly 2 page views per second) unless the site is linked to a Google Ads campaign. It includes Google Website Optimizer, rebranded as Google Analytics Content Experiments. Analytics’ Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.


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