43% of GA4 implementations have critical tracking gaps — misattributed conversions, missing events, broken funnels. We audit your entire data model and tell you exactly what’s wrong and what it’s costing you.
We go layer by layer through your GA4 property, GTM container, and data layer to find every gap between what’s actually happening on your site and what your reports show.
Every event in your GA4 property is verified against actual user behavior. Missing clicks, broken form submissions, untracked scroll depth — we find them all.
We trace every conversion from first touch to form submission and verify that GA4 is capturing the full path — including cross-device and cross-session attribution.
Your data layer is the foundation of accurate tracking. We audit the structure, variable naming, and push timing to ensure GTM is receiving clean, complete data.
If your GA4 is missing user properties, content groups, or custom dimensions tied to your business model, you’re flying blind on what drives conversions.
Internal traffic, bot traffic, and developer sessions pollute your data. We verify your filters are configured correctly and your reports reflect real user behavior.
Last-click is almost always wrong for B2B. We audit your attribution settings and compare models to show you where credit is being misassigned across channels.
Not a generic checklist. A property-specific audit where every finding includes the exact setting, what’s broken, what to fix, and what it’s costing you.
A complete property-level audit covering all seven audit framework points: configuration, event tracking, conversions, data quality, attribution, audiences, and CRM alignment. Every issue is graded by severity and estimated revenue impact.
If your data layer needs restructuring, we deliver the complete spec your dev team needs to implement correctly — event names, parameters, trigger conditions, and push timing, with code examples for every event.
A documented review of your GTM container: every tag, trigger, and variable reviewed for unused rules, firing conflicts, duplicate events, and variable errors — with specific fixes for each.
Every issue from the audit ranked by two dimensions: effort to fix and revenue impact of leaving it broken. Sorted so the first three rows are always your highest-leverage fixes — the ones your team should action before the review call ends.
Most GA4 reports list problems without telling you which ones to fix first. The priority matrix makes the decision for you — sorted by the ratio of effort invested to data quality recovered.
A live walkthrough of the GA4 Health Report and Fix Priority Matrix with your analyst or marketing ops team. We explain every finding, answer questions, and confirm the fix specs — so the report doesn’t sit in a folder.
Request the GA4 Audit →Based on MV3’s analysis of 40+ B2B GA4 properties audited in 2024–2025.
of properties had at least one critical tracking error
had data retention still set to the 2-month default
had duplicate conversion events firing per session
had UTM gaps on email or social campaigns
All figures from MV3 Marketing proprietary audit data. Individual results vary by property complexity and implementation history.
Stop making decisions based on broken data. Get the GA4 audit and know exactly what’s being tracked — and what isn’t.
Request the GA4 Audit →AI Marketing & SEO Automation — All States
The MV3 GA4 Audit covers seven areas: property configuration, event tracking accuracy, conversion setup, data quality and sampling, attribution model alignment, audience validation, and CRM integration. Deliverables include a GA4 Health Report, Data Layer Spec, GTM Audit, Fix Priority Matrix, and a 30-minute review call.
Common signs of misconfigured GA4: conversion rates above 30% or below 0.5%, direct traffic above 20%, sessions and users that don't match Site Audit tools, goals not tied to business outcomes, or no events beyond pageview and session. MV3's GA4 Audit identifies and documents every issue.
The MV3 GA4 Audit is delivered in five business days. You receive a written Health Report scoring all seven audit areas, a prioritized Fix Matrix, and an implementation spec so your developer or MV3 can execute every fix without back-and-forth.
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