Most GA4 Setups Are Broken. Yours Probably Is Too.
43% of GA4 implementations have critical tracking gaps, misattributed conversions, missing events, and broken funnels. We audit your entire property, GTM container, and data layer, then hand you exactly what’s wrong and what it’s costing you.
See a sample report →A GA4 audit is a property-level review of your Google Analytics 4 setup, GTM container, and data layer that finds every gap between what’s actually happening on your site and what your reports show. It covers configuration, event tracking, conversions, data quality, attribution, audiences, and CRM alignment, grades every issue by severity and revenue impact, and hands you a prioritized 30-day fix backlog.
A Full Data Model Review, Not a Checklist.
We go layer by layer through your GA4 property, GTM container, and data layer to find every gap between what’s happening on your site and what your reports show.
Every event in your GA4 property is verified against actual user behavior. Missing clicks, broken form submissions, untracked scroll depth, mis-fired conversions, we find them all.
We trace every conversion from first touch to form submission and verify GA4 is capturing the full path, including cross-device and cross-session attribution.
Your data layer is the foundation of accurate tracking. We audit structure, variable naming, and push timing so GTM receives clean, complete data.
If your GA4 is missing user properties, content groups, or custom dimensions tied to your business model, you’re flying blind on what drives conversions.
Internal traffic, bot traffic, and developer sessions pollute your data. We verify filters are configured correctly and reports reflect real user behavior.
Last-click is almost always wrong for B2B. We audit attribution settings and compare models to show where credit is being misassigned across channels.
Five Deliverables. Every Issue Documented with Business Impact.
Not a generic checklist. A property-specific audit where every finding includes the exact setting, what’s broken, what to fix, and what it’s costing you.
GA4 Health Report
A complete property-level audit covering all seven audit framework points: configuration, event tracking, conversions, data quality, attribution, audiences, and CRM alignment. Every issue is graded by severity and estimated revenue impact.
- Configuration & account settings review
- Event tracking accuracy validation
- Conversion path integrity check
- Spam & bot traffic filter audit
- Attribution model and channel grouping analysis
- GA4-CRM data alignment verification
Data Layer Specification
If your data layer needs restructuring, we deliver the complete spec your dev team needs to implement correctly: event names, parameters, trigger conditions, and push timing, with code examples for every scenario.
'event': 'form_submit',
'form_id': 'demo-request',
'form_type': 'lead-gen',
'lead_value_usd': 2500,
'company_name': 'acme'
});
GTM Container Audit
A documented review of your GTM container, every tag, trigger, and variable reviewed for conflicts, duplicate events, and variable errors, with specific fixes for each.
Fix Priority Matrix
Every issue from the audit ranked by two dimensions: effort to fix and revenue impact of leaving it broken. Sorted so the first three rows are always your highest-leverage fixes, the ones your team should action before the review call ends.
Most GA4 reports list problems without telling you which ones to fix first. The priority matrix makes the decision for you, sorted by the ratio of effort invested to data quality recovered.
30-Minute Review Call
A live walkthrough of the GA4 Health Report and Fix Priority Matrix with your analyst or marketing ops team. We explain every finding, answer questions, and confirm the fix specs so the report doesn’t sit in a folder.
Request the GA4 Audit →We Diagnose the Data. Then We Execute the Fix.
Consulting-only shops hand you a PDF and disappear. Implementation-only shops build without a diagnostic. MV3 delivers both: a $997 audit paired with the analytics ops team ready to close every gap the audit surfaces.
Where your GA4 lies to you, and why.
The $997 GA4 Audit is the diagnostic. In 5 business days you get a defensible list of every tracking gap and misattribution, sequenced by effort and impact.
- 1Property review: configuration, retention, filters, consent, cross-domain, and reporting identity.
- 2Event & conversion validation: every fire tested against live user behavior.
- 3GTM container audit: tags, triggers, variables, duplicate fires, and misfires.
- 4Attribution & channel grouping: last-click sanity check plus data-driven comparison.
- 5Delivered as read-only Notion doc + 30-min analyst-led review call.
MV3 runs the fix backlog so your data becomes decision-grade.
Every audit finding maps to an MV3 implementation service. Convert to Growth AI ($5,997/mo) inside the review call and we credit the $997 against your first month, then execute the plan.
- 1Technical fixes: GTM tag repair, data layer restructure, event schema deployment.
- 2Conversion pipeline: multi-step form tracking, cross-domain, CRM UTM passthrough.
- 3Reporting: Looker Studio dashboards, BigQuery export, custom audience segmentation.
- 4Attribution: rebuilt channel groups, data-driven attribution, ad-platform reconciliation.
- 5Team access: dedicated Slack channel, weekly async standup, monthly review call.
Bundling multiple services? Request a custom proposal →
How We Run the Audit, Every Time.
Five stages. Same protocol every audit. Reproducible against future re-audits so you can measure lift, not just point-in-time findings.
Analytics goals, business model, and CRM stack captured with your marketing ops lead in a 30-min kickoff call.
Read access to GA4, GTM, Search Console, Google Ads, and CRM. We sign your DPA on request.
Every setting, every event, every tag, every trigger reviewed against the MV3 7-point framework.
Live user sessions replayed. Events verified fire-by-fire. Findings triangulated against your CRM and ad-platform data.
Findings ranked by effort × impact into a fix backlog. Delivered with a 30-min analyst-led review call.
The Tracking Gap Is Bigger Than You Think.
Findings pulled from MV3’s analysis of 40+ B2B GA4 properties audited in Trailing 24 months.
of properties had at least one critical tracking error
had data retention still set to the 2-month default
had duplicate conversion events firing per session
had UTM gaps on email or social campaigns
Aggregate MV3 findings across B2B SaaS properties audited Trailing 24 months. Individual results vary.
One-time. Delivered in 5 business days.
- GA4 Health Report, 7-point framework audit
- Data Layer Specification for your dev team
- GTM Container Audit, tags, triggers, variables
- Fix Priority Matrix, effort × impact ranking
- 30-min analyst-led review call
- Slack access for 30 days post-delivery
Convert to Growth AI ($5,997/mo) inside the review call and we credit the $997 against your first month.
Questions Buyers Ask Us.
Morgan runs the GA4 audit program at MV3 Marketing. Every audit ships under our team review. our work covers GA4 architecture, GTM instrumentation, cross-domain and cross-device measurement, and analytics-to-CRM reconciliation for B2B SaaS clients ranging from Series A to public.
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