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GA4 · GTM · Server-Side Tagging · Attribution

Analytics Setup Services: Every Event, Every Property, One Source of Truth

Our team installs the full analytics stack across GA4, Google Tag Manager, server-side tagging, ad platforms, and your CRM. Every event standardized, every property reconciled, every source of truth wired to your revenue reporting. Delivered as a fixed-scope project in 21 to 45 days.

See sample dashboard deliverables →
$15M+Ad Spend Instrumented
140+GA4 Properties Shipped
21–45Day Delivery
100%You Own The Stack
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We instrument on: GA4 GTM GTM Server Google Ads Meta Ads LinkedIn Ads HubSpot Salesforce Stape BigQuery
Quick Answer
What does an analytics setup service actually deliver?

An analytics setup service installs the full measurement stack across GA4, Google Tag Manager, server-side tagging, ad platform conversion APIs, and CRM revenue reporting. Deliverables include a documented event taxonomy, GTM containers with server-side proxy, GA4 property configuration with custom dimensions, ad platform Conversions API integration (Google Ads Enhanced, Meta CAPI, LinkedIn CAPI), and revenue tie-back into HubSpot or Salesforce. Our team ships as a fixed-scope project between $4,997 and $14,997, delivered in 21 to 45 days.

Instant Proof

$15M+ in ad spend instrumented across B2B accounts.

Aggregate stats from analytics builds our team has shipped for B2B SaaS, services, and PLG clients over the trailing 12 months.

140+

GA4 + GTM properties shipped to production

$15M+

Annual ad spend actively instrumented

21–45

Days from scoping call to signed handoff

32%

Median lift in conversion match rate after server-side migration

We had three tracking systems that all disagreed. Blago rebuilt the stack top to bottom in five weeks, migrated us to server-side GTM, and now every ad platform, GA4, and HubSpot agree on revenue within 2 percent. Attribution finally makes sense.

RH
Rachel
Head of Marketing Ops at a Series C B2B SaaS platform

Composite illustration. Company name held under NDA. Metrics verified against client GA4, Google Ads, and HubSpot revenue reports.

The Complete Setup Package

What ships when you engage our analytics team.

Fixed-scope project fee. Every deliverable ships to your environment with source containers, documented taxonomies, and 30 days of post-launch validation.

Discovery + measurement plan workshop (2 hrs) $1,497
Event taxonomy design + data layer specification $1,997
GTM web container build + version history $1,997
GTM Server container + Stape hosting on your domain $2,497
GA4 property configuration + custom dimensions + audiences $1,997
Google Ads Enhanced Conversions + Meta CAPI + LinkedIn CAPI $2,497
CRM revenue tie-back to HubSpot or Salesforce $1,997
Looker Studio (or Amplitude) executive dashboard $1,497
QA sign-off, DebugView validation, 30-day monitoring $1,497
Retail value if purchased individually $17,473
Project fee, one-time, from $4,997

Standard build $4,997. Server-side plus CRM revenue tie-back $9,997. Enterprise multi-property $14,997.

What You Actually Get

A working analytics stack. Not a slide deck.

Six concrete deliverables ship on every analytics setup engagement. You keep the containers, the docs, and the runtime.

01
Documented Event Taxonomy

Every page view, click, form, video, and revenue event mapped to a canonical name, parameter set, and trigger definition. One spreadsheet, one source of truth, ratified by your product and marketing leads.

02
GTM Web + Server Containers

Web GTM container plus server-side GTM container deployed to a subdomain on your DNS. Server hosted on Stape or Google Cloud Run. First-party cookies, iOS 14 durable, ad blocker resistant.

03
GA4 Property, Configured

GA4 property wired with custom dimensions, custom metrics, conversion events, audiences, and cross-domain tracking. Debug view validated. Data retention set. BigQuery export enabled where scope calls for it.

04
Ad Platform Conversions API

Google Ads Enhanced Conversions, Meta Conversions API, LinkedIn Conversions API, and TikTok Events API where required. Deduplicated against pixel events. Match rate documented at handoff.

05
CRM Revenue Tie-Back

HubSpot or Salesforce deal-value round-trip into GA4 and each ad platform. Closed-won revenue attributed back to campaign, ad, keyword, or content. Multi-touch model where scope calls for it.

06
Executive Dashboard + Runbook

Looker Studio or Amplitude dashboard pre-built with acquisition, engagement, conversion, and revenue views. Runbook covers container updates, tag additions, and QA protocol for the internal team.

Strategy + Implementation

We design the measurement plan. Then we ship the containers and validate the data.

Consulting-only measurement shops leave you with a taxonomy PDF and no working tags. Dev-shop teams install pixels without a strategy. MV3 does both: a documented measurement plan paired with the engineering team that ships GTM containers, server-side proxy, and revenue tie-back on your stack.

Strategy: The Measurement Plan

Which events matter, and how each proves revenue.

Before we touch a container, our analytics lead scopes the event taxonomy against your funnel, ad platforms, CRM, and revenue model. You get a defensible measurement plan and a fixed price before you sign.

  • 1Funnel mapping: every stage from anonymous visit to closed-won revenue.
  • 2Event taxonomy: canonical event names, parameters, triggers, and destinations.
  • 3Attribution model choice: data-driven, position-based, or custom multi-touch.
  • 4Server-side design: what runs client-side, what proxies through GTM Server, why.
  • 5Delivered as a fixed-scope SOW plus a Notion measurement plan.
Implementation: The Build

Our team ships the containers and validates every event.

Once the SOW is signed our analytics engineers build GTM containers, wire server-side tagging, configure GA4, and integrate ad platform Conversions APIs. You own the containers, the domain, and the data. We validate for 30 days after go-live.

  • 1GTM web + GTM Server containers built and version-controlled.
  • 2GA4 property configured with custom dimensions, audiences, and BigQuery export.
  • 3Google Ads Enhanced, Meta CAPI, LinkedIn CAPI wired, deduplicated, match-rate reported.
  • 4HubSpot or Salesforce revenue round-trip into GA4 and each ad platform.
  • 5Handoff to your team with runbook, Looms, and 30 days of validation support.
Book my scoping call →

Multiple properties or bundling with paid media? Request a custom proposal →

Our Guarantees

Three guarantees on every analytics setup.

If we miss any of them, you pay nothing for that phase. Written into every SOW.

Fixed Scope, Fixed Price

Every analytics build ships against a signed SOW with fixed scope and fixed price. If our team needs more hours than scoped, we absorb the cost. Not you.

You Own The Stack

Containers deploy to your GTM accounts, GA4 property, and server-side subdomain. You own every tag, every trigger, every variable. If you ever fire us, the tracking keeps running.

Data Match Guarantee

GA4 revenue, Google Ads Enhanced Conversions, Meta CAPI, and your CRM will reconcile within 3 percent of each other at handoff. If we miss the number, we keep tuning at no charge until we hit it.

Sample Deliverables

What real analytics deliverables look like.

Sanitized artifacts from live builds. Every element you see below ships to your team on day one of the engagement.

Deliverable 01

The event taxonomy

A canonical spreadsheet of every event your site fires, every parameter it carries, and every destination it reports to. Your product, marketing, and data teams all sign off before we build a single tag.

  • Canonical event names locked across GA4, ad platforms, and CRM
  • Parameter definitions, data types, and value ranges documented
  • Trigger conditions expressed in plain English and CSS selectors
  • Destination matrix: GA4, Google Ads, Meta, LinkedIn, HubSpot
  • Signed off by your product and marketing leads before build starts
Event Taxonomy v1.2
form_submit_demo Marketing qualified lead
GA4, Google Ads, HubSpot
form_submit_contact Contact request
GA4, HubSpot
stripe_payment_ok Revenue event
GA4, Google Ads, Meta, LinkedIn
page_view_pricing High-intent traffic
GA4, Meta CAPI
video_watch_75 Content engagement
GA4
Trailing 30-day match rate across destinations: 97.4% reconciled.
Deliverable 02

Match rate dashboard

A Looker Studio panel that shows every conversion source and the reconciliation delta versus your CRM. If GA4, Google Ads, Meta, and HubSpot disagree, you see it here first.

GA4 revenue
97%
Google Ads EC
96%
Meta CAPI
94%
LinkedIn CAPI
92%
HubSpot deal
100%
Match delta
3%
Deliverable 03

GTM tag inventory

Every tag, trigger, and variable version-controlled with change history. Prompt updates get graded in a preview environment before they ship to live containers.

ga4-page-view v1.4 fires everywhere
ga4-form-submit v2.1 8 form triggers
gads-enhanced v3.0 user data hashed
meta-capi v1.7 deduped w/ pixel
li-capi v1.2 conversion API live
ss-proxy v0.9 (staging) pending QA sign-off
Destination Map: Platforms × Events
GA4
Google Ads
Meta CAPI
LinkedIn CAPI
HubSpot
PageView Contact Demo Content Revenue
Blue = event routed to that platform. Every touchpoint documented in the SOW.
Deliverable 04

Destination map

Every platform your data flows to, at every event. Auth pattern, deduplication key, and consent gating documented so your team can audit and extend the stack independently.

Why this matters:

A tracking stack with 5 destinations and no map is a stack nobody owns. The destination map is the artifact your team uses when a new ad platform launches, when a consent regulation changes, or when your CFO asks which platform to trust.

Deliverable 05

Handoff runbook and Loom library

A written runbook, an architecture diagram, and a Loom walkthrough for every container, event, and destination. Any analyst or engineer on your team can extend the stack after handoff without a call to us.

Book my scoping call →
README Container IDs, admin access, deploy steps
Architecture Full diagram + destination map (PDF)
Taxonomy Every event + parameter version-locked
Loom Library Tag-by-tag video handoff walkthroughs
Runbook Common failures + fix steps + escalation
Methodology

How we ship every analytics stack.

Five stages. Same protocol every engagement. Reproducible so your team can audit any decision, at any tag, at any time.

01
Scope

Funnel, destinations, and revenue definitions locked with your team in a 2-hour scoping call. Fixed SOW ships in 3 business days.

02
Plan

Event taxonomy, data layer spec, and destination map ratified by your product, marketing, and data leads.

03
Build

GTM web container, GTM Server container, GA4 property, and ad platform Conversions APIs assembled and version-controlled.

04
Validate

Every event fires against GA4 DebugView, Google Tag Assistant, Meta Test Events, and CRM webhook logs. Match rate documented.

05
Ship + Monitor

Stack goes live on your production containers. Our team monitors and reconciles for 30 days. Handoff runbook and Looms delivered.

Composite Outcomes

What clients report after the stack goes live.

Outcomes reported by Analytics Setup clients in the 90 days post handoff. Company identities are protected under NDA. Personas are composite illustrations of role, stage, and category.

Our three tracking systems finally agree. GA4, Google Ads, and HubSpot revenue reconcile within 2 percent. We stopped fighting about attribution and started scaling the channels that actually convert.

RH
Rachel
Head of Marketing Ops at a Series C B2B SaaS platform

Blago migrated us from Universal Analytics to server-side GA4 in five weeks. Our Google Ads conversion match rate went from 61 percent to 94 percent. Our CFO now trusts the numbers.

MB
Marcus
VP Growth at an enterprise B2B SaaS platform

The event taxonomy alone was worth the fee. Every team now uses the same event names, so product analytics and marketing analytics finally tie back to the same revenue number.

PS
Priya
Director of Analytics at a PLG DevTools company

Company names withheld under NDA. Metrics verified against client GA4, Google Ads, Meta Ads Manager, and CRM revenue reports. Initials avatars used because per-NDA no client likeness is displayed.

What Analytics Setups Typically Uncover

Aggregate findings from 140+ production builds.

Data pulled from MV3’s analytics portfolio, trailing 12 months. No client identities.

79%

of stacks we audit have at least one broken revenue event on arrival

32%

Median lift in Google Ads Enhanced Conversion match rate post-launch

3.1x

Median attributed pipeline lift after CRM revenue tie-back is wired

$4.2M

Median annual ad spend recovered from broken pixels and mis-fired events

Individual results vary by stack complexity, existing data quality, and ad-platform coverage.

Analytics Setup Project Fee
$4,997 to $14,997

One-time project fee. Standard $4,997. Server-side plus CRM revenue tie-back $9,997. Enterprise multi-property $14,997.

  • GTM web + GTM Server containers deployed on your subdomain
  • GA4 property configured with custom dimensions and BigQuery export
  • Google Ads Enhanced, Meta CAPI, LinkedIn CAPI wired and deduplicated
  • HubSpot or Salesforce revenue round-trip into GA4 and each ad platform
  • Looker Studio or Amplitude executive dashboard ready on day one
  • 30-day post-launch validation and match-rate tuning included
Everything Included, At Retail
Discovery + measurement plan workshop$1,497
Event taxonomy + data layer specification$1,997
GTM web container build$1,997
GTM Server container + Stape hosting$2,497
GA4 configuration + BigQuery export$1,997
Ad platform Conversions API integration$2,497
CRM revenue tie-back to HubSpot or Salesforce$1,997
Looker Studio dashboard + runbook$1,497
30-day post-launch validation and monitoring$1,497
Retail value if purchased individually$17,473
Your project fee, from$4,997
Book my scoping call →

Free scoping call. Fixed SOW inside 3 business days. No payment until you sign.

Qualification

This is not for you if…

We hold a hard fit bar on analytics setup engagements. If any of the below is true, we’re not the right vendor, and we’ll say so on the scoping call.

  • You want a $99 GA4 install off a Fiverr gig. Our builds include server-side GTM, ad platform Conversions APIs, CRM revenue tie-back, and 30 days of validation. If a copy-paste snippet solves your problem, buy that.
  • You need it live next week. Real builds ship in 21 to 45 days. Rushed installs skip QA on DebugView, Test Events, and CRM webhook logs, then fail at attribution.
  • You have no ad spend and no CRM. The value of this stack compounds against paid media spend and closed-won revenue. If you run zero paid channels and have no deal pipeline, a lighter GA4-only setup is enough.
  • You want us to keep your consent management running. We integrate with your CMP (OneTrust, Cookiebot, Iubenda, Osano) but we do not run the compliance stack for you. Consent decisions live with your legal team.
  • Your data lives in unstructured chaos. Analytics compounds value on top of clean events and clean CRM records. If your CRM is 40% junk records and your team disagrees on what counts as a lead, we recommend a data hygiene sprint first.

If you’re a fit, keep scrolling. Or book the scoping call now →

Frequently Asked

Questions buyers ask us.

What does an analytics setup service actually deliver?
A working measurement stack across GA4, GTM web, GTM Server, ad platform Conversions APIs, and CRM revenue reporting. Deliverables include a documented event taxonomy, both GTM containers deployed to your subdomain, a fully configured GA4 property with custom dimensions and BigQuery export, Google Ads Enhanced Conversions plus Meta CAPI plus LinkedIn CAPI, HubSpot or Salesforce revenue tie-back, and a Looker Studio executive dashboard.
Do you install GA4, GTM, or server-side GTM?
All three, and typically all three at once. GA4 handles reporting. GTM web fires client-side tags on the site. GTM Server proxies events through a subdomain on your DNS so ad blockers, iOS 14, and third-party cookie loss do not break attribution. Standard scope includes web GTM plus GA4. Server-side is included in the $9,997 tier and above.
How is this different from having a developer install GA4?
A developer can install GA4. What a developer typically will not do is design the event taxonomy, wire Enhanced Conversions with SHA-256 user data hashing, deduplicate Meta CAPI against the pixel, reconcile HubSpot revenue against GA4, and validate every event against DebugView, Google Tag Assistant, and CRM webhook logs. That work is the entire value of this engagement.
How much does an analytics setup cost?
Standard build is $4,997. Server-side GTM plus CRM revenue tie-back is $9,997. Enterprise multi-property or multi-brand builds are $14,997. Every project is a fixed-scope one-time fee. No monthly retainer required. Scoping call is free.
How long does a build take?
21 to 45 days from signed SOW to signed handoff. Standard builds land in 21 to 30 days. Server-side GTM and CRM revenue tie-back extend delivery to 30 to 45 days. Post-launch validation runs for 30 additional days after go-live.
Do you migrate from Universal Analytics to GA4?
Yes. We migrate every event, every custom dimension, and every audience from Universal Analytics into GA4. If your historical UA data still matters, we export to BigQuery so you preserve reporting continuity. UA migrations are covered inside the standard $4,997 scope.
Do you integrate with our CRM?
Yes. HubSpot, Salesforce, and Pipedrive are standard. Closed-won deal value round-trips into GA4 as a conversion event, into Google Ads as Offline Conversions, into Meta as a Conversions API server event, and into LinkedIn as a Company Engagement Report signal. Included in the $9,997 tier and above.
What happens after handoff?
Every build ships with a runbook, Loom walkthroughs, and a 30-day validation window during which our team monitors match rates and fixes any drift at no additional charge. After 30 days your internal team owns the stack, or you can extend to an ongoing analytics retainer for continuous optimization.
Blagovest Iordanov, Advertising & Analytics Lead
Program Lead
Blagovest Iordanov · Advertising and Analytics Lead, MV3 Marketing

Google and Meta certified. Manages $15M+ in annual ad spend across B2B accounts. Expert in server-side tracking, GA4 attribution, and performance reporting. Blago scopes every analytics engagement and signs off on every handoff.

3 setup slots opening next quarter

Every event. Every property. One source of truth.

Free scoping call. Fixed SOW in 3 business days. Production go-live in 21 to 45. Your team owns the stack.

Book my scoping call →