Cost-Per-View

What is Cost-Per-View?

Cost-Per-View (CPV) – Used with TrueView video campaigns, this is a bidding option that allows users to pay each time your video is played.

A bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. You set CPV bids to tell Google the maximum amount you’re willing to pay for each view.

• You can select a maximum CPV bid for your video ads when you create your ad group. ”Maximum” means what you’ll pay for a view will be equal to or below your bid, depending on other advertisers’ bids.
• The CPV bidding option is only available when you choose to run TrueView video ads.

The term Cost Per View has been co-opted by video advertising from its previously dodgy origins.

It used to be that Cost Per View referred to Adware – software that would show you ads on your computer (not on the internet). Sometimes this was legitimate and happened during the loading or installation screens of software. Often however the Adware was downloaded without the user realising, which would lead to them being forced to view ads at random times. This practise is thankfully becoming increasingly rare.

CPV now refers to video advertising, and in most cases just means the amount you pay to get someone to watch your video. In some cases it can refer to videos within standard ad units, but it mostly means VOD.

Video networks like YouTube are where the majority of this advertising takes place, and like with all focussed ad platforms, they generally offer great service and analytics.

Conclusion

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