GA4 Audit Checklist: 7 Critical Configuration Errors Killing Your B2B Analytics
“`html We’ve audited over 40 B2B Google Analytics 4 properties. The finding that consistently surprises clients: 78% had at least one critical configuration error actively distorting their conversion data. Not minor discrepancies — fundamental problems that made entire reporting segments unreliable. Most B2B GA4 properties contain at least one critical configuration error silently distorting conversion…