Building links can be a challenging task at the best of times. However, at large-scale, it can be even more challenging to get right. You’ll want to steer clear of any tactics that Google deems poor link-building practice and focus on developing a link building strategy that works for your company.
Unfortunately, there’s no exact science to this section of the guide, but we’ve included some common link building strategies to help you get started.
Ego-bait links – The most common example of this type of link building is embeddable badges. Basically, it offers a visual reward for being a part of a website and many two-sided marketplaces provide it. It creates a linking back technique; for example, a badge that says, ‘check out our eBay shop’.
Going viral – Of course, this tactic is something every company aspires to achieve. The Holy Grail of going viral can catapult companies into the stratosphere, hopefully for the right reasons. Many of the top viral companies make unique, shareable content, and people can’t get enough of it.
Commissioned surveys – Everyone likes juicy facts, so using surveys is a great way to gain traction in specific topics of interest. Many companies use this resource to produce factual and shareable insights. However, it’s wise to be aware that some publications will only publish this type of content from reputable sources.
High link intent content – People write content all the time and many use resources direct from the top results pages on search engines. The key here is to be discovered as an invaluable source. To make this happen, your content has to be produced with the intention that you want to be linked to. However, to really push the results, pitching the content and guest posting can be other ways to ensure it moves into the right position.
So, above we’ve covered the basics of Programmatic SEO, including keyword research, competitor analysis, creating landing pages, and building those all-important links. However, as with all technical SEO elements, you may encounter issues along the way. Therefore, check out some of the common challenges when undertaking this type of SEO.