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E-Commerce SEO & Growth · Growth AI Retainer

Organic revenue that compounds. Not paid traffic that stops the moment you turn ads off.

We build the category, product, and transactional SEO surface that Shopify, WooCommerce, BigCommerce, and Magento merchants need to compound organic revenue. Programmatic collection pages, faceted-nav crawl control, product schema, GEO citation coverage, and a monthly report tied to real GA4 revenue, not vanity impressions.

See what ships every month →
4-8xTrailing 6-mo ROAS
30-60Category Prompts Tracked
90-DayValue Guarantee
MonthlyGA4-Tied Reporting
Pipeline, rankings, CAC, attribution, content, ABM — tell us the outcome you need
SEO, ABM, Paid Media, Content, Analytics, Web Dev, AI Ops, etc.
Platforms we work in: Shopify Plus WooCommerce BigCommerce Adobe Commerce Salesforce Commerce commercetools Headless
Quick Answer
What is e-commerce SEO?

E-commerce SEO is the technical, content, and structured-data work that makes a storefront rank on category, product, and transactional queries in Google Search and get cited in AI answer engines. A proper program covers site architecture and internal linking, faceted-nav crawl control, product and offer schema, category-page copy, buyer-intent content, review markup, product feed hygiene, and GEO citation coverage in ChatGPT and Perplexity. The goal is compounding organic revenue reported in GA4 alongside CAC, not vanity impressions.

4.2x

Median non-brand organic revenue lift, trailing 6 months across active retainers.

62%

Share of e-comm buyer journeys that touch AI answer engines before a branded search.

31%

Average category-page CTR lift after schema and title-tag rebuild.

90-Day

MV3 value guarantee applies to every Growth AI retainer, e-commerce included.

“The MV3 team rebuilt our category architecture in the first 30 days and rewrote 180 collection pages against real query data. Non-brand organic revenue in GA4 tripled by month five, and their monthly report finally ties SEO to a revenue number our CFO trusts.”
R.M. · VP of E-Commerce
Composite of two active DTC clients on Growth AI, under NDA
Complete Package

Everything the retainer ships every month.

Priced together on a Growth AI retainer. Same scope as our SaaS and B2B engagements, tuned for storefront realities: SKU volume, faceted navigation, product feed, and review markup.

01
Technical SEO audit + monthly re-crawl
Screaming Frog + Sitebulb + live log-file analysis
Included
02
Category and product page rewrites
30 to 60 pages per month against live query data
Included
03
Faceted nav crawl control and canonical strategy
Robots + canonical + parameter handling
Included
04
Product and Offer schema deployment
JSON-LD product, review, breadcrumb, FAQPage
Included
05
GEO citation tracking
15 AI models, 30 to 60 category prompts, monthly delta
Included
06
Internal link graph rebuild
Hub-and-spoke plus programmatic collection links
Included
07
Content operations, 4 assets per month
Buyer-intent posts, category longform, comparison pages
Included
08
Monthly reporting on GA4 revenue
Non-brand organic revenue, AOV, CAC, and category rank
Included
What Actually Ships

Six programs, one retainer.

Every retainer runs the same six programs in parallel. Weighting shifts by month based on the crawl and the GSC data.

01
Technical SEO

Crawl, log-file, and Core Web Vitals monitoring on the whole storefront. Faceted-nav parameter handling, canonical rules, sitemap hygiene, and international hreflang for stores that ship to multiple countries.

02
Category-Page SEO

Every collection rewritten against live query data: title tag, H1, category copy, internal linking, and product ordering. Where the platform allows, we template it so the pattern applies to thousands of pages.

03
Product-Page SEO

Product title, description, Product schema, Offer schema, Review schema, plus alt text and image compression. We fix product feed and Google Merchant Center diagnostics in the same pass.

04
Content Operations

Four assets per month: buyer-intent posts, comparison pages, and category longform. Every asset targets a query with commercial intent already in GSC.

05
GEO / AI Citations

Category prompts run monthly across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Findings feed llms.txt, schema, and content priorities.

06
Monthly Report

A GA4-tied report on non-brand organic revenue, AOV, CAC by channel, category rank, and citation share. Delivered as a Notion doc plus a 45-minute review call.

Strategy + Implementation

A plan the CMO can defend, and the team can actually ship.

Most e-comm SEO shops sell strategy documents or task labor. MV3 ships both. Strategy is priced with the work; nothing is billed twice.

Strategy

Where the revenue actually is on your storefront.

The first 30 days are diagnostic. We map the buyer journey by category, quantify the crawl budget, rebuild the internal link graph, and identify the 20 percent of pages driving 80 percent of the non-brand organic revenue.

  • 01Full crawl, log-file review, and rendered-page audit on the live storefront
  • 02Category, product, and transactional query mapping from GSC and Ahrefs
  • 03Faceted-nav crawl control plan and parameter policy
  • 04Programmatic collection strategy for long-tail category coverage
  • 0590-day priority backlog sequenced by effort and revenue impact
Implementation

Our team ships. Your dev team ships less.

Everything on the backlog our team can ship, our team ships. Category rewrites, schema deploys, content publishing, GSC and GA4 configuration, feed fixes. Your team stays focused on merchandising, not SEO ops.

  • 01Category and product page rewrites deployed via CMS or DB
  • 02Product, Offer, Review, and Breadcrumb schema shipped as JSON-LD
  • 03Content assets published, internally linked, and indexed each month
  • 04Product feed and Google Merchant Center diagnostics resolved
  • 05Weekly Slack channel with your team and monthly review call
MV3 Retainer Guarantee

Three commitments. Written into the retainer.

90-Day Value Review

If our team has not delivered the 90-day scope in month three, you get the fourth month at zero cost or you exit without penalty. Ships in the SOW.

No Long-Term Lock-In

30-day rolling cancellation. No 12-month contracts. If the report stops mattering, you stop paying. Simple.

No Hidden Fees

One monthly retainer. Tool costs, hosting, and integrations are itemized in the SOW. Zero pass-through markup on Ahrefs, Screaming Frog, or Semrush.

Sample Deliverables

The report your CMO actually reads.

Two of the artifacts every store gets each month. No PDF theater; every cell is tied to GA4, GSC, or Ahrefs data.

Deliverable A

Category revenue board

Every category on the storefront, ranked by trailing-90-day non-brand organic revenue in GA4. Delta versus prior period, delta versus target, and the top three fix priorities for the next 30 days.

  • Non-brand organic revenue per category from GA4
  • Rank distribution across the top 20 category queries
  • Category-level CTR versus benchmark
  • Programmatic collection gaps identified
  • Next-30-day priorities scored by revenue upside
Category Revenue Board
CategoryRev (90d)DeltaRank
Outerwear $418,220 +38% 3.4
Footwear $362,010 +22% 5.1
Denim $294,580 +11% 7.8
Accessories $187,340 -4% 11.2
Sale / Clearance $142,900 +6% 6.4
Home + Living $88,410 +52% 9.7
Trailing 90 days, GA4 non-brand organic revenue. Sample data.
Schema Coverage Audit
Product schema on all live PDPs 98% of 8,412 pages
Offer schema with price + availability 92% of live PDPs
Review + aggregateRating markup 61% of eligible PDPs
Breadcrumb JSON-LD on category pages MISSING on 3 templates
FAQPage schema on top 30 collections MISSING
Merchant listing (GMC) diagnostics 7 disapprovals to resolve
Deliverable B

Product schema and feed audit

Every PDP checked for Product, Offer, Review, and Breadcrumb JSON-LD. Every category page checked for FAQPage and BreadcrumbList. Google Merchant Center diagnostics reviewed and resolved. Findings ship with copy-paste JSON-LD ready for the CMS or theme.

Why this matters:

Storefronts with complete Product and Review markup pick up rich-result eligibility, price and availability rendering in SERPs, and structured citations in AI shopping answers. Partial coverage is worse than none, because search engines assume the missing fields are unavailable.

How A Retainer Runs

Five phases. Ninety days to first meaningful lift.

01
Discovery

Week 1. GSC and GA4 read access, live crawl, log-file review, competitor snapshot.

02
Diagnosis

Weeks 2-3. Category and product query mapping, faceted-nav audit, schema coverage grade.

03
Sequenced Plan

Week 4. 90-day priority backlog scored by revenue upside. Signed off in SOW review call.

04
Ship + Publish

Weeks 5-10. Category rewrites, schema deploys, content pushes, product feed fixes.

05
Report + Iterate

Weeks 11-12. First GA4 revenue report. 90-day plan for the next quarter.

In Their Words

What retainer clients say about the work.

Non-brand organic revenue tripled by month five. The category rewrites were the unlock. Their team owned the technical fixes end-to-end, and our dev team barely touched the SEO backlog.
J.C.
Head of Digital, DTC apparel
The GEO citation report is the artifact I quote inside the exec team every month. Nobody else we talked to had a defensible AI-visibility measure. The monthly rebuild is where 40 percent of our new-buyer research now happens.
S.P.
VP Marketing, home + living e-comm
We had a 400-page collection sprawl and no faceted-nav strategy. Their team shipped the crawl fixes in the first 45 days, and Googlebot budget freed up by 62 percent. Rankings on the money categories followed.
R.D.
CMO, specialty retail (multi-brand)
Composite testimonials drawn from active Growth AI retainers under NDA. Named client permission required per MSA.
What We Find In Storefront Audits

Aggregate patterns across our trailing 24 months of e-comm audits.

No named clients. Aggregate audit data across storefronts ranging from 500 SKUs to 380,000 SKUs.

74%

of storefronts audited had faceted-nav parameters uncontrolled in robots or canonical

68%

were missing Review or aggregateRating schema on PDPs eligible for rich results

61%

had category-page copy on fewer than 30 percent of collections

52%

had at least one active Google Merchant Center disapproval affecting more than 50 SKUs

Pricing

Growth AI, tuned for e-commerce.

$5,997

per month · 30-day rolling · no lock-in

  • Technical SEO + monthly re-crawl and log-file review
  • Category and product page rewrites (30 to 60 per month)
  • Product, Offer, Review, Breadcrumb, FAQPage schema deploy
  • Content operations, 4 buyer-intent assets per month
  • GEO / AI citation tracking across 15 models
  • GA4 revenue report + 45-min monthly review call
Same Retainer, Priced A La Carte
Technical SEO retainer$2,200/mo
Category + product page rewrites$3,400/mo
Schema deployment + audit$1,100/mo
Content operations (4 assets)$2,400/mo
GEO citation tracking$800/mo
GA4 reporting + review call$600/mo
A la carte total$10,500/mo
Your Growth AI retainer$5,997/mo
Book my strategy call →

Prefer to start with a paid audit? See our $997 GEO Audit. Credited against month one on conversion.

Not A Fit If

Save both of us the call.

Growth AI for e-commerce is not the right retainer if any of the following are true.

  • Fewer than 200 live SKUs and under $30k/month in revenue. The retainer will burn more than it returns. Start with the $997 GEO Audit or the DIY playbooks.
  • Paid ads is the only conversion channel you care about. Our retainer compounds. If you want a lift this quarter and none the quarters after, hire a PPC-only shop.
  • The dev team cannot ship template or schema changes for six or more months. We can plan around a slow queue, but a full deployment freeze blocks the work.
  • You want the SEO agency to also run merchandising, buying, or CRM. We run SEO, content, and technical work. Those other functions are yours.
  • You need month-one revenue lift or a money-back guarantee against a specific number. Our 90-day guarantee is a value guarantee (scope + effort), not a revenue guarantee. Anyone promising you the second is lying.
Frequently Asked

E-commerce SEO questions our buyers ask.

What e-commerce platforms do you work with?
Shopify and Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and headless stacks on commercetools, Shopify Hydrogen, or Next.js. If the platform lets us edit templates, schema, and content, we can ship the retainer.
How is e-commerce SEO different from B2B SEO?
Storefront SEO adds category-page architecture, faceted-nav crawl control, product feed hygiene, Review and Offer schema, and Google Merchant Center diagnostics on top of the technical, content, and authority work of a normal SEO program. It is more work and it moves a revenue line, not a lead line.
When will we see revenue lift?
Technical wins land in month one to two (rich results, canonical fixes, crawl budget). Category-page rewrites start compounding at month three to four. Non-brand organic revenue meaningfully moves at month five to six. Anyone promising month-one revenue is charging you for luck.
How do you handle faceted navigation?
A written parameter policy that ships with the retainer. We decide, per parameter, whether it gets canonicalized, blocked in robots, allowed to render, or converted to a static collection with its own URL. Log-file review confirms Googlebot is following it.
Do you handle product feed and Google Merchant Center?
Yes. Feed hygiene, disapproval resolution, and free-listings optimization ship inside the retainer. Paid Shopping campaign management is a Paid Media engagement handled by our advertising team.
Can you help with international expansion?
Yes. Hreflang architecture, localized category and product content, and per-market GSC monitoring. We handle up to eight countries per retainer without a scope adjustment.
What do you need from us to start?
GSC read access, GA4 read access, storefront admin access (or a staging clone), your product feed, and a 30-minute kickoff with your marketing lead and someone from dev. That is it.
What is the reporting cadence?
A shared Notion doc that updates weekly plus a 45-minute review call once a month. Slack channel access for our team is included for the life of the retainer.
Vance Moore, Chief Growth Officer, MV3 Marketing
Engagement Lead
Vance Moore · Chief Growth Officer, MV3 Marketing

Vance oversees the MV3 team of SEO professionals, engineers, and auditors. Every e-commerce engagement is delivered by our team of category strategists, technical SEOs, and content operators; Vance signs off on every deliverable and reviews every audit before it ships.

3 e-commerce onboarding slots remaining this quarter

Compound organic revenue. Stop renting traffic.

The audit runs in the first 30 days. Category rewrites start in week five. Non-brand organic revenue moves in month five. The rest of the retainer is compounding.

Book my e-comm strategy call →