An account-based marketing (ABM) agency runs targeted outbound at a named list of high-fit companies, not broad-market lead gen. The agency builds your ICP, sources the account list, orchestrates the multi-channel touch sequence (email, LinkedIn, phone, ads), and reports on pipeline dollars generated. MV3 delivers 500 named accounts per month inside our Growth AI tier at $5,997/mo, with weekly reviews tied directly to sales-accepted opportunities.
Six Deliverables. Reported Weekly Against Pipeline, Not Vanity.
Most ABM agencies report opens, clicks, and meetings booked. We report those too, alongside sales-accepted opportunities, weighted pipeline, and closed revenue. If it isn’t moving pipeline in 90 days, the plan changes.
We interview your closed-won customers, mine your CRM for fit signals, and build a scored list of 500 named accounts monthly, refreshed against fit, intent, and technographic data.
Every account gets a 12-touch sequence across email, LinkedIn, phone, and ad retargeting, personalized to the account’s current signal (funding, hiring, tech stack, engagement history).
Matched-audience LinkedIn campaigns run against the 500 named accounts. Company-page follows, content engagement, and lookalike expansion drive the awareness layer under the outbound.
Landing pages, one-pagers, and ROI calculators built specifically for the ICP. Every asset carries UTMs that flow through to your CRM so revenue attribution stays intact.
Every Monday you get a 30-min review of accounts activated, meetings booked, opportunities created, and pipeline dollar movement. Your sales team joins to close the loop.
Every touch is UTM-tagged and CRM-synced. Weekly reports show which channel, which sequence step, and which content generated each opportunity, so the plan compounds.
Six Live Assets. Every Report Anchored to Pipeline.
These are the actual artifacts your sales team sees every Monday. Nothing hidden behind agency jargon.
The 500-Account List
Refreshed monthly. Every account fit-scored (0,100) against your closed-won customer profile and enriched with contacts, tech stack, funding signals, and intent data. Sorted so your sales team works the top 50 first.
- ICP interviews with your top 5 closed-won customers
- Firmographic + technographic + funding + intent data blended
- Fit score 0,100 with weighting explanation
- 5,10 named contacts per account with role + LinkedIn URL
- CRM-ready CSV + HubSpot/Salesforce import format included
The 12-Touch Sequence
Every account moves through 12 touches across 4 channels over 6 weeks. Personalization tokens fired from the account’s live signal, not static merge fields.
LinkedIn Account Ads
Matched-audience campaigns run against the 500 named accounts. Ad copy rotates based on the account’s current sequence stage, awareness, consideration, or reactivation.
Weekly Pipeline Report
Every Monday, delivered to your inbox before your sales stand-up: how many accounts sequenced, replies received, meetings booked, opportunities created, and weighted pipeline dollars. If pipeline isn’t moving 30 days in, we change the plan.
Most ABM agencies stop reporting at meetings booked. That’s where the real question starts: are those meetings converting? We track through opportunity creation and weighted pipeline so you never buy a “great activity” month that produced zero revenue.
ABM Content + Full Revenue Attribution
Every asset built for the ICP, ROI calculator, industry teardown, one-pager, case study. Every touch UTM-tagged and CRM-synced. Every opportunity traceable to the exact sequence step that generated it.
Book an ABM Strategy Call →Three Guarantees That De-Risk the Retainer.
We put pipeline movement, transparency, and asset ownership in writing. If any one of these breaks, you get to walk.
30-Day Pipeline Movement
If we haven’t booked at least one qualified meeting inside the first 30 days of the sequence launch, we change the plan at our cost. No renegotiation.
60-Day Release Clause
If we can’t generate a stage-2 opportunity by day 60, you release from the 3-month minimum and keep every asset we built. No fight, no clawback.
Full Asset Ownership
The 500-account list, ICP scorecard, sequence copy, CRM taxonomy, and every content asset are yours from day 1. If we part ways, everything transfers to your team.
Our board asked why we were paying a demand agency the same as a mid-market SDR salary. Then the quarter closed and MV3 had put 3.1x pipeline through the funnel that our internal team had produced the year before, at half the cost per opportunity. The weekly review is the difference. Every account gets attention or gets recycled.
How We Run ABM, From Kickoff to First Booked Meeting.
Five stages. Repeated monthly. First booked meetings inside 21 days of kickoff.
Interviews with your top 5 closed-won customers + CRM fit analysis. ICP scorecard signed off in Week 1.
500 accounts sourced from Apollo + Ocean + intent signals. Fit-scored, de-duplicated, CRM-formatted.
12-touch cross-channel sequence written per persona. Personalization tokens tied to live signals.
Emails sent, LinkedIn touches queued, LinkedIn Ads live, phone touches scheduled. Sales team looped in.
Monday reports. Sequence tuning. New accounts refreshed. Sales feedback into next month’s targeting.
The Numbers From a Typical First Quarter.
Averaged across MV3 Growth AI clients, first 90 days after kickoff. Ranges reflect variance by ICP maturity and existing pipeline density.
Named accounts sequenced across the first quarter
Meetings booked with net-new accounts
Opportunities created and moved to stage 2+
Weighted pipeline generated inside 90 days
Individual results vary. Pipeline outcomes depend on sales team follow-through and ACV.
Where Growth AI Has Been Working.
Six anonymized case study tiles. Per NDA we omit client names and logos. Every number is verified from CRM data during our monthly review.
Client identities withheld per NDA. Individual results vary by ACV, sales cycle, and existing pipeline density.
3-month minimum. 500 named accounts/month. All 6 deliverables. Weekly reports.
- ICP + 500-account list refreshed monthly
- 12-touch cross-channel sequence per account
- LinkedIn matched-audience campaigns ($4K ad spend included)
- ABM content assets built for your ICP
- Weekly 30-min pipeline review with your sales team
- Full UTM-to-CRM attribution architecture
- Bonus: Full SEO retainer + monthly executive report
Not sure ABM is the right lever? Start with the $997 GEO Audit and we’ll credit it to your first month.
Who This Is Not For.
ABM compounds when the sales team is ready to work booked meetings and the pricing supports enterprise motion. If the profile below matches yours, we’ll steer you to a better fit before we quote you.
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You’re pre-revenue with no closed-won customers
ABM needs an ICP anchor built from real closed-won data. Before you have 8–10 wins to interview, spend the retainer on outbound experiments and content, not a full ABM program.
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Your ACV is below $15K
The 12-touch cross-channel sequence and $4K/mo of LinkedIn ad spend only pencil out at annual contract values north of $15K. Below that, our SEO retainer alone drives better unit economics.
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You don’t have a sales team ready to work booked meetings
If booked meetings sit in a queue for 3 days before a rep touches them, close rates collapse. If sales headcount is 0 or the SDR team is untrained, hire the reps first, then buy the ABM program.
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You want a 30-day pilot to test the channel
ABM compounds over 90 days. First meetings appear in week 3, but pipeline maturity requires the full cycle. If a 3-month commitment feels too long, start with the $997 GEO Audit and see how we work.
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You’re looking for cheapest-price cold email at scale
If the goal is 10,000 emails a month at $0.08 each, we’re not the right fit. MV3 is built for high-consideration B2B where each meeting is worth 5–6 figures and personalization matters.
Questions Buyers Ask Us.
Vance oversees the MV3 team of SEO professionals, engineers, and auditors. Every engagement is delivered by our team; Vance signs off on every deliverable and reviews every audit. On the ABM side, our team runs Growth AI accounts with a specific track record across developer tools, MarTech, and vertical SaaS.
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