What is a Featured Snippet?
Featured Snippet – A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries. They appear in a block at the top of search results with a link to the source. They cannot be created by webmasters; Google programmatically pulls the most relevant information from an authoritative site. Most featured snippets are shown for question queries like “what is _____” or “who invented _____”. Some featured snippets even feature tools like calculator or conversion apps.
The Featured Snippets are a format that is supposed to provide users with a concise, direct answer to their questions – right there on the search results page, without the users having to click through to a specific result.
This text is taken directly and automatically from the webpage that is linked to in the snippet.
The exciting part is that this snippet actually shows up right above the organic search results and below the AdWords block (which is missing in our example). Compared to Universal Search integrations, the Featured Snippets will not push an organic result off the first page. This is the reason we talk about Featured Snippets being shown in position 0.
Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.
Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.
Here are two studies confirming the claim:
- Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with revenue from organic traffic increasing by 677%.
- Eric Enge highlights a 20–30% increase in traffic for ConfluentForms.com while they held the featured snippet for the query.
Types of featured snippets
There are three major types :
- Paragraph (an answer is given in the text). It can be a box with text inside or a box with both text and an image inside.
- List (an answer is given in a form of a list)
- Table (an answer is given in a table)