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Media Pass-Through · Ad Spend At Cost + Management Fee

LinkedIn Ads Agency for B2B SaaS.

Matched-audience LinkedIn campaigns targeted at the exact accounts on your ABM list. Not lookalikes, not job-title spray. We build the audience, produce the creative, run the campaigns, and hand you weekly attribution against pipeline. Ad spend passes through to LinkedIn at cost. You pay one fixed management fee.

See management-fee tiers →
0%Markup on Media
1:1Account Match Lists
WeeklyAttribution Reports
MonthlyQBR + Roadmap
Google Ads, Meta, LinkedIn, TikTok, Bing — which are running?
e.g., "CPL $85, targeting demo bookings"
Campaign types we run: Matched Audiences Company Lists Sponsored Content Message Ads Conversation Ads Document Ads Lead Gen Forms Retargeting
Quick Answer
What does a LinkedIn Ads agency do for B2B SaaS?

A LinkedIn Ads agency for B2B SaaS builds matched audiences from your ABM list, produces ad creative for each buyer-committee role, runs Sponsored Content, Message Ads, and Lead Gen Form campaigns, and attributes pipeline and revenue back to the specific ads. MV3 runs media as a pass-through. LinkedIn ad spend flows to LinkedIn at cost, and clients pay one fixed monthly management fee that scales with spend tier.

What You Actually Get

Matched-Audience Campaigns, Weekly Attribution, Zero Media Markup.

Most LinkedIn agencies mark up media 15–25% and hide the arbitrage in the invoice. MV3 does the opposite. You see the LinkedIn invoice line by line. We bill a fixed monthly fee for the work: audience build, creative production, campaign management, attribution, and executive reporting.

01
Matched Audience Build

Company lists uploaded from your ABM tier list, contact lists imported from your CRM, and retargeting audiences layered on top. Not job-title spray at a 200M-person open network. Every campaign runs against a defined account list.

02
Ad Creative Production

Static, carousel, video, and document ad variants produced per buyer-committee role (economic buyer, champion, end user). Copy A/B tested per audience. Creative refreshed on a two-week cadence to combat frequency fatigue.

03
Campaign Management

Bid optimization, dayparting, geo pacing, frequency caps, and negative audience exclusions managed daily by a senior media buyer. Not a shared junior. Budget reallocated across campaigns weekly against MQL and pipeline signal.

04
Weekly Attribution Reporting

A single dashboard shows spend, CPM, CTR, CPL, MQLs, SQLs, and closed pipeline attributed back to specific ads. Weekly email summary flags what is working and what to cut. Monthly QBR ties spend to pipeline dollars.

05
Attribution Setup

LinkedIn Insight Tag deployment, cross-domain tracking, GA4 event schema, and CRM webhook integration so every form fill, MQL flag, and closed-won opportunity is traceable back to campaign, ad, and audience. UTM discipline enforced across every creative.

06
Monthly QBR + Roadmap

A 60-minute quarterly business review with your marketing and RevOps leads. Program performance graded against your pipeline targets, next-quarter test roadmap presented, and creative + audience iterations planned for the next 90 days.

What Reporting Actually Looks Like

Media Spend On The Left. Pipeline On The Right.

Every dollar of LinkedIn spend traced through to an MQL, an SQL, and a pipeline dollar. The dashboards below are illustrative. The live version updates weekly against your CRM data.

Report 01

The Attribution Waterfall

Every LinkedIn spend dollar tracked forward through impressions, clicks, form fills, MQLs, SQLs, and closed-won pipeline. The waterfall is the single artifact your CFO reads to know the program pays for itself.

  • Spend / impressions / clicks / CTR at ad-set level
  • MQL count + rate against matched-audience list
  • SQL and opportunity created, tied to ad + audience
  • Pipeline dollars and closed-won revenue attributed
  • Refresh cadence: daily data, weekly summary email
LinkedIn Attribution · sample.com
Last 30 Days: Spend → Pipeline
LinkedIn Spend
$28,400
Impressions
892,140
Clicks
4,286
Form Fills
312
MQLs
187
SQLs
58
Pipeline Created
$412K
Payback: 14.5× pipeline / spend · $152 CPL · $490 cost per MQL
Report 02

Audience × Creative Performance

Every matched audience crossed with every creative variant. A heatmap that surfaces which audience-creative combination is working and which is quietly burning budget.

Tier 1 Enterprise + Video
92
Tier 1 Enterprise + Static
58
Mid-Market + Carousel
73
Mid-Market + Doc Ad
41
Retargeting + Static
88
Retargeting + Message
24
Index vs. account baseline (100 = median).
Report 03

Weekly Optimization Log

Every change made by your media buyer (budget shift, creative swap, audience layer, bid adjustment) logged with the observed lift or drop the following week. Transparency, not a black box.

Cut Message Ad to CFO segment CTR 0.24%, no MQLs
Shift 30% budget to Video creative CPL down 41%
Add Tier 2 accounts to Retarget MQL rate +18%
Test Doc Ad for RevOps segment Testing wk 2
Pause Mid-Market Static Frequency > 6
Raise bid on Tier 1 Video Impression share 42%
Monthly Invoice · Pass-Through Model
LinkedIn media spend (at cost) $28,400.00
…LinkedIn platform receipt attached
MV3 management fee (Growth tier) $5,997.00
Creative production (in-scope) Included
Attribution + reporting Included
Weekly optimization Included
Total this month $32,900.00
Zero markup on media. LinkedIn invoice attached to every bill for line-item verification.
Report 04

Media Pass-Through Invoicing

Traditional agencies buy media on their card, mark it up 15–25%, and hide the arbitrage. MV3 attaches the LinkedIn invoice to every bill. Media flows through at cost. The management fee is the only line that pays MV3.

Why this matters:

When media is marked up, agencies are incentivized to spend more, not spend smarter. Pass-through inverts the incentive. MV3 earns the same fee whether spend goes up or down. Optimization is the deliverable, not the growth of your line item.

Ramp Plan

Your First 90 Days: Kickoff to Steady State.

A structured 12-week ramp. Weeks 1–2 build audiences and creative. Weeks 3–4 launch. Weeks 5–12 optimize weekly against MQL and pipeline signal. By week 12 you have a working program and a next-90-day roadmap.

Start My Program →
Week 1–2 Audience build + Insight Tag deploy
Week 3 Creative production + campaign scaffolding
Week 4 Launch: all campaigns live
Weeks 5–8 Weekly optimization + creative rotation
Weeks 9–12 Attribution audit + QBR + next-quarter plan
Strategy + Implementation

We Plan The Program. Then We Actually Run It.

Consulting-only shops hand you a deck and disappear. Freelancer-only shops execute without a strategic thesis. MV3 does both. The account tiering, offer strategy, and creative brief come from the same team that logs into LinkedIn Campaign Manager every morning.

Strategy · The Plan

Which accounts, which roles, which offers.

Before a single dollar of spend, Vance Moore walks your ABM list, buyer committee, and offer inventory with you to write the program spec that every subsequent decision maps back to.

  • 1ABM tier list: A / B / C accounts locked, matched to LinkedIn company IDs.
  • 2Buyer committee (economic buyer, champion, end user) with a per-role angle.
  • 3Offer inventory: which asset, which stage, which CTA per role.
  • 4Attribution schema: LinkedIn Insight Tag, GA4 events, CRM webhook mapping.
  • 5Ramp plan: 12-week launch sequence + optimization cadence + QBR calendar.
Implementation · The Program

Our team runs LinkedIn Campaign Manager every day.

The same senior media buyer who wrote the plan logs into Campaign Manager every business day. Not a shared junior. Not an offshore ops pod. Ad spend flows to LinkedIn at cost. Fixed monthly management fee. No long-term contract.

  • 1Matched-audience build: company lists, contact lists, retargeting layered.
  • 2Creative production: static / carousel / video / doc / message ads per role.
  • 3Daily campaign management: bids, budgets, dayparting, frequency caps.
  • 4Weekly attribution: spend → MQL → SQL → pipeline, per ad, per audience.
  • 5Monthly QBR + creative refresh + next-90-day roadmap presentation.
Our Guarantees

Three Promises We Put In Writing.

Media pass-through only works if the accounting is transparent, the attribution is real, and the reporting shows up on schedule. Every engagement is bound by these.

Ad Spend Transparency

Every LinkedIn dollar flows to LinkedIn at cost, zero markup. The platform invoice attaches to every MV3 invoice for line-item verification. Or pay LinkedIn directly on your card. MV3 never touches it.

Attribution Guarantee

Every MQL, SQL, and closed-won carries the source campaign, ad, and audience ID via Insight Tag + GA4 + CRM webhook. If we can’t attribute a dollar of your spend to pipeline, we don’t charge you for that month.

Reporting Cadence

Weekly attribution email every Monday 09:00 ET. Monthly one-pager tied to pipeline by the 5th. Quarterly QBR with next-90-day roadmap on your calendar. Miss one, next month is free.

30-day rolling engagement. Cancel anytime with 30 days’ notice. No long-term contract, no early-termination fee.

Methodology

How We Run LinkedIn Ads. Every Client, Every Month.

Five stages. Same protocol every account. Reproducible so results compound quarter over quarter.

01
Scope

ABM tier list, buyer committee, offer inventory, and pipeline targets locked with your marketing and RevOps leads in a 60-min kickoff.

02
Build

Matched audiences uploaded (company lists + CRM contacts + retargeting). Ad creative produced per role. LinkedIn Insight Tag + GA4 events + CRM webhook wired.

03
Launch

All campaigns live in weeks 3–4. Bids and budgets set against LinkedIn benchmark data + your MQL cost targets. UTM discipline enforced.

04
Optimize

Daily bid management. Weekly budget re-allocation against pipeline signal. Bi-weekly creative refresh. Frequency capped to prevent audience burnout.

05
Report

Weekly email summary. Monthly one-pager tied to pipeline. Quarterly QBR with next-90-day roadmap and creative iteration plan.

What Marketing Leaders Say

Composite Outcomes From Recent Engagements.

Client names withheld per NDA. Testimonials are composites of representative B2B SaaS engagements. The numbers are real, the identities are anonymized.

The MV3 team rebuilt our audience strategy in 30 days. We moved off job-title targeting and onto matched-audience company lists. MQL rate on cold LinkedIn spend went from 0.9% to 4.1%, and we cut cost per SQL by 47% in the same quarter.

Rachel, VP Marketing
Rachel
VP of Marketing at a Series B B2B SaaS ($18M ARR)

We were paying 3% media markup to the last agency and still didn’t know which ad drove which deal. MV3 flipped both problems in month one. Spend flows to LinkedIn at cost, and every closed-won carries the campaign ID back to Salesforce. Pipeline-to-spend hit 11× by month six.

Daniel, CMO
Daniel
CMO at a Series C DevTool SaaS ($42M ARR)

The weekly attribution email is the single most useful artifact my team receives. It shows exactly which ad, which audience, and which offer produced this week’s SQLs. The MV3 team has next-week bid changes queued before I even reply. We tripled qualified pipeline in two quarters.

Priya, Head of Demand Gen
Priya
Head of Demand Gen at a Series A HR-Tech SaaS ($9M ARR)

All identities withheld under NDA. Quotes are composites reflecting representative engagements Trailing 6 months; specific metrics are individual client results. Individual results vary by ACV, sales-cycle length, and offer maturity.

What LinkedIn Programs Typically Return

Matched Audiences Beat Job-Title Spray. Every Time.

Aggregate performance across MV3-run LinkedIn Ads programs for B2B SaaS clients, Trailing 6 months. Individual results vary by ACV, sales-cycle length, and offer maturity.

0%

Markup applied to LinkedIn media. Every dollar of spend flows to LinkedIn at cost.

3–5×

Median MQL rate lift moving from job-title targeting to matched-audience company lists

$412

Median cost per B2B SaaS MQL from matched-audience Sponsored Content campaigns

8–14×

Median pipeline-to-spend multiple in month 6 of a mature program

Client identities held under NDA. Individual results vary by ACV, category maturity, and offer strength.

Fit Check

This Is NOT For You If…

We’re transparent up front so nobody wastes a call. Our LinkedIn Ads program is a poor fit for these five profiles.

  • You want the cheapest LinkedIn agency. MV3 is premium media pass-through with senior operators, not a $500/month offshore ops pod. Our floor is $2,997/month management fee. If you optimize for price, we’re not your shop.
  • Your monthly LinkedIn spend is under $5,000. Below $5K/month the matched-audience volume is too thin for meaningful attribution. Come back when you’ve validated the channel on a smaller test, or start with our GEO Audit for $997 instead.
  • You need results in 30 days. LinkedIn matched-audience programs typically hit stable MQL cost in weeks 8–12 and pipeline compounding in month 4–6. If your board wants closed pipeline in the first month, that’s not the channel.
  • You don’t have a defined ICP or ABM tier list. Matched audiences require a real target-account list. If your team hasn’t agreed on who the A / B / C accounts are, LinkedIn Ads will burn budget on the wrong buyers. Start with our ABM program first.
  • You want the agency to own the LinkedIn Ads account. We build every campaign inside your LinkedIn Campaign Manager under your seat. You keep the data, the audiences, and the campaign history if you leave. If you want a walled-garden agency-owned account, we’re not it.
Management Fee Tiers

Ad Spend At Cost. Fixed Monthly Fee.

Every tier is media pass-through. You pay LinkedIn directly (or MV3 bills at cost, invoice attached). The monthly fee is the only line that pays MV3. No long-term contract, 30-day rolling.

Launch
For LinkedIn spend up to $10K / month
$2,997
Fixed monthly management fee
  • Up to 4 active campaigns
  • Matched-audience build (2 audiences)
  • Creative production, 4 variants per month
  • Weekly attribution email
  • Monthly one-page report
  • Insight Tag + GA4 event setup
Start with Launch →
Scale
For LinkedIn spend $50K+ / month
8%
Of monthly media spend, capped
  • Unlimited campaigns + audiences
  • Creative production, unlimited variants
  • Daily media buyer + weekly QBR
  • Multi-touch attribution modeling
  • ABM + intent-data integration
  • Dedicated Slack channel + SLA
Talk to Scale team →
Bundle

Or bundle LinkedIn Ads into Growth AI at $5,997 per month.

Growth AI includes LinkedIn Ads management (Growth-tier scope), full SEO program, ABM at 500 accounts per month, monthly content, and weekly attribution reporting. One fee for the entire growth stack. Media spend still passes through at cost.

$5,997
/ month, all-in growth stack
See Growth AI →
Frequently Asked

Questions B2B SaaS Marketers Ask Us.

What does “media pass-through” actually mean?
It means LinkedIn ad spend flows to LinkedIn at cost with zero markup. You either pay LinkedIn directly on your card, or MV3 bills you at cost and attaches the LinkedIn platform invoice for line-item verification. The only line that pays MV3 is the fixed monthly management fee.
How is your management fee structured?
Three tiers by monthly LinkedIn ad spend. Launch is $2,997 / month for spend up to $10K. Growth is $5,997 / month for $10K–$50K spend. Scale is 8% of media spend (capped) for programs above $50K / month. All tiers are fixed monthly, 30-day rolling, no long-term contract.
Why matched audiences instead of job-title targeting?
Job-title targeting on LinkedIn is spray-and-pray across an open network. Matched audiences let us target the specific companies and contacts on your ABM tier list, the buyers your sales team actually wants meetings with. MQL rates typically lift 3–5× when moving from job-title to matched-audience programs.
What LinkedIn ad formats do you run?
Sponsored Content (static, carousel, video, document ads), Message Ads, Conversation Ads, and Lead Gen Forms. Formats layer across matched-audience campaigns for cold reach and retargeting campaigns for the buyer committee. Format mix is decided per campaign against MQL cost targets.
How do you attribute LinkedIn spend to closed pipeline?
LinkedIn Insight Tag deployed site-wide, GA4 event schema for form fills and product signals, and CRM webhook integration so every MQL, SQL, and closed-won opportunity carries the source campaign, ad, and audience ID. Weekly reports show the full waterfall: spend → impressions → clicks → MQLs → SQLs → pipeline.
Do we own the LinkedIn ad account and creative?
Yes, always. The LinkedIn Ads account is set up under your organization (or we’re added as a manager to your existing account). All ad creative, audience lists, and campaign assets are your property. If you leave MV3, everything stays with you.
How long is the contract?
Fixed monthly fee, 30-day rolling. Cancel with 30 days notice at any point. No long-term contract, no annual commitment.
Can you work with our existing ABM tool (6sense, Demandbase, Clearbit)?
Yes. Company lists exported from your ABM platform upload directly into LinkedIn as matched audiences. Intent signals from 6sense or Demandbase drive campaign priority and creative selection. If you don’t have an ABM tool yet, we build the tier list manually from your CRM and enrichment data.
Blagovest Iordanov, Advertising & Analytics Lead
Program Lead
Blagovest Iordanov · Advertising and Analytics Lead

Blago leads the paid media practice at MV3 Marketing. Google and Meta certified, he manages $15M+ in annual ad spend across B2B accounts. Our team covers matched-audience architecture, buyer-committee creative strategy, server-side tracking, GA4 attribution, and pipeline reporting for B2B SaaS clients from Series A through public.

4 new-client onboarding slots remaining this quarter

Stop Paying Your Agency a Media Markup.

Fixed monthly fee. Ad spend at cost. Matched-audience campaigns targeted at the accounts you actually want. 30-day rolling contract.

Book My Intro Call →