The Pre-Launch Risk Report. Delivered in 5 Business Days.
A full audit before you migrate. We catch broken redirects, lost link equity, tracking gaps, and SEO risks before you launch. Not six months after traffic drops 40%. WordPress, Webflow, Shopify, Kadence, headless, subdomain-to-subfolder, HTTPS moves, and rebrand cutovers all covered.
See a sample report →A website migration audit is a pre-launch technical review that maps every existing URL, redirect chain, tracking pixel, schema block, and backlink target on your current site, then compares them against the migration plan so nothing breaks at cutover. It produces a 1:1 redirect matrix, a tracking-preservation runbook, a schema migration checklist, a backlink-equity protection plan, and a launch-day checklist. These are the artifacts unmanaged migrations skip, and the reason they lose 30–60% of organic traffic.
Six Deliverables. Every Risk Mapped Before Go-Live.
Generic checklists don’t survive a real migration. Our audit is property-specific: every URL, every redirect, every pixel, every schema block, every high-value backlink target. All reviewed against your target platform’s constraints, then handed to your dev team as an executable runbook.
Full crawl of your live site plus GSC + Ahrefs URL export reconciled into one master inventory. Every canonical, alternate, paginated, and parameter URL classified by traffic, links, and business value so nothing important is orphaned at cutover.
A machine-readable 301 redirect matrix (CSV + regex rules) mapping every legacy URL to its new target. Fallback rules for /category/*, /author/*, and long-tail patterns. Chain depth ≤1, no 302s, no redirect loops. Validated against a staging crawl before launch.
Full audit of GA4, GTM containers, conversion pixels (Meta, LinkedIn, Google Ads), consent-mode setup, and event schema. Migration runbook so no dataLayer.push, no goal, and no conversion attribution goes dark on launch day.
Every JSON-LD block on your current site inventoried (Article, Product, FAQ, Organization, LocalBusiness, Breadcrumb, HowTo). Migration spec for the target platform (including llms.txt, sitemap, and robots directives), so entity signals survive the cutover.
Your top 200–500 referring domains identified via Ahrefs. Every high-authority backlink target checked against the redirect matrix so no earned link points to a 404 on launch day. Outreach list for links pointing at unfixable URLs.
A T-minus-14 through T-plus-30 runbook: staging QA, DNS TTL prep, robots.txt gating, GSC + Bing property setup, sitemap resubmit sequence, log-file monitoring, and daily-standup checkpoints for the first 2 weeks post-launch.
Five Artifacts. Every Risk Quantified Before Launch.
Not a generic checklist. A property-specific audit where every finding is grounded in your live crawl, your Ahrefs backlinks, your GSC performance, and your target platform’s constraints.
The Redirect Matrix
A one-row-per-URL CSV your dev team drops directly into your 301 config or reverse proxy. Every legacy URL classified by risk tier, mapped to its new target, and validated against a staging crawl before you touch DNS.
- Full URL inventory reconciled from crawl + GSC + Ahrefs
- Risk tier: P0 (top traffic + links), P1 (traffic OR links), P2 (long-tail)
- 1:1 mapping for P0/P1, pattern fallbacks for P2
- Chain depth ≤1 enforced, no 302s, no loops
- Validation crawl on staging before DNS cutover
Backlink Equity at Risk
A ranked bar of your highest-authority referring domains and how many of their inbound links break under the current migration plan. Any unfixable URL enters a manual outreach list to reclaim the link.
Tracking & Schema Preservation
Every pixel, container, dataLayer event, and JSON-LD block audited on the live site and reviewed against the target-platform config. Graded findings with copy-paste replacements.
URL Risk Heatmap
Every URL group on your site scored across five signals: organic traffic, referring domains, GSC clicks, ranking keywords, and revenue attribution. Dark-blue cells are the URLs your migration plan must not break. Pale cells can safely fall through to pattern rules.
Most migration disasters are 80/20: a small set of high-value URLs gets misrouted while ten thousand long-tail pages are handled fine. The heatmap identifies the URLs where a broken redirect equals a measurable revenue hit. Those are the URLs that must survive cutover intact.
Launch Runbook + Review Call
Every audit finding sequenced into a T−14 through T+30 runbook your dev team can execute step-by-step. Delivered with a 45-minute review call where your engineering + marketing leads walk the plan with your MV3 migration analyst.
Get My Migration Audit →Three Promises We Put in Writing.
The audit is a fixed-scope, one-time engagement. Every commitment below is a line item in your SOW, not marketing copy.
Signed SOW to delivered runbook in 5 business days. Miss that, and your invoice is discounted 20% per business day late. No questions.
Every audit ships under our senior team review. If any P0/P1 redirect or tracking finding is proven wrong post-launch, we rebuild that section free.
If the kickoff call reveals your migration is out of scope, we refund 100% of your fee inside 48 hours. No dispute, no fine print.
We Map the Landmines. Then We Execute the Cutover.
Consulting-only shops hand you a PDF and disappear the week before launch. Dev-only shops build without an SEO thesis and blow up your organic traffic. MV3 delivers both: a diagnostic pre-launch audit paired with the implementation team ready to run the cutover under the plan.
Every risk mapped, sequenced, and priced before you touch DNS.
The Migration Audit is the diagnostic. In 5 business days you get a defensible plan for zero traffic loss, sequenced by risk tier so the P0 fixes ship before the low-value URLs.
- 1Full URL inventory reconciled from crawl + GSC + Ahrefs. Nothing important missed.
- 21:1 redirect matrix (P0/P1) + pattern rules (P2), validated against a staging crawl.
- 3Tracking + schema preservation runbook: pixels, dataLayer, JSON-LD, llms.txt, sitemaps.
- 4Backlink equity risk report with reclaim outreach list for unfixable URLs.
- 5T−14 → T+30 launch runbook delivered as Notion doc + 45-min review call.
MV3 runs the migration so the audit findings actually ship.
Every finding maps to an MV3 implementation service. Convert to a full migration engagement inside the review call and we credit the audit fee against your migration scope.
- 1Redirect deployment: 301 rules staged in .htaccess / nginx / edge / CDN, tested pre-DNS.
- 2Tracking rebuild: GA4, GTM, Meta CAPI, LinkedIn, consent-mode v2. All live on cutover.
- 3Schema + llms.txt deploy on the new platform, JSON-LD parity with legacy site.
- 4Launch-day war room: sitemap resubmit, log-file watchdog, GSC delta monitoring.
- 5T+30 delta report: identify + fix any residual 404s, tracking drift, or ranking loss.
Bundling multiple services or auditing 10K+ URLs? Request a custom proposal →
How We Run the Audit, Every Time.
Five stages. Same protocol every audit. Reproducible against post-launch delta checks so we can measure exactly what shifted. Not guess.
Current platform, target platform, launch window, and business-critical URLs locked with your engineering + marketing leads in the kickoff call.
Full Screaming Frog crawl of the live site plus GSC + Ahrefs URL exports reconciled into one master inventory with traffic, links, and revenue attribution.
Every legacy URL classified P0 / P1 / P2 by business value. 1:1 rules written for P0/P1. Pattern rules written for P2. Chain-depth and loop validation on staging.
GA4, GTM, Meta CAPI, LinkedIn, JSON-LD, llms.txt, sitemaps, robots directives. All audited and mapped to the target platform’s config.
Findings sequenced into a T−14 → T+30 backlog. Delivered with a 45-minute analyst-led review call plus 30 days of async Slack support.
Migration Risk Is Not Theoretical.
Findings pulled from published migration case studies + MV3’s aggregate pre-launch audit data across B2B SaaS, ecommerce, and content sites, 2023–2026.
Median organic traffic loss on unmanaged migrations in the 90 days post-launch
Median share of high-value URLs missing correct redirects in unmanaged migrations
Typical recovery time to reach pre-migration organic traffic, if it recovers at all
Traffic-loss target on migrations where the full audit runbook is executed pre-launch
Individual results vary by site size, current-site link authority, and target-platform constraints.
This Audit Is Not For You If…
The Migration Audit is a defensible, opinionated deliverable. It works for teams who want a pre-launch runbook they can execute against, not a generic checklist. If any of these apply, we’ll politely decline.
- You want the cheapest audit on the market. MV3 is premium, not budget. Fiverr and Upwork will happily quote you $299.
- You need it delivered in 48 hours. The audit is 5 business days minimum, no exceptions. Rush requests get declined.
- You want a generic PDF template. Every audit is custom-scoped. Templates don’t catch platform-specific migration risks.
- You expect us to build your redirect map without any access. At minimum we need read-only GSC, Ahrefs, and your target-platform staging URL.
- Your migration is already live and you lost <5% of traffic. The audit fee likely exceeds the recovery value, so we’ll refer you elsewhere.
Still not sure if you’re a fit? Submit the form and we’ll tell you honestly on the kickoff call, before invoicing.
Everything Included. Priced Against Real Retail Value.
Each deliverable below can be sourced individually elsewhere at the listed retail rate. Bundled as one audit, you pay one price.
One-time. Delivered in 5 business days. Scope confirmed at kickoff.
Get My Migration Audit →You save $1,687 vs. sourcing each deliverable separately.
Enterprise site (10K+ URLs, multi-domain, or ecommerce catalog)? Request a custom proposal →
Questions Migration Teams Ask Us.
Technical SEO specialist with expertise in Core Web Vitals, JavaScript rendering, structured data, and large-scale crawl optimization for enterprise B2B sites. Every migration audit at MV3 ships under our team review, from Series A B2B SaaS replatforms to enterprise domain consolidations, covering 301 redirect architecture, GA4/GTM re-implementation, schema parity, and pre-launch backlink protection across WordPress, Webflow, Shopify, HubSpot, and headless stacks.
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