What is Organic Traffic?
Organic Traffic – Top search results that appear when searching in search engines such as Google. These do not have the “Ad” tag and appear under the Advertised search results. This could also be blog, podcast or YouTube content for example.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO – search engine optimization.
Organic traffic is obtained from the appearance of the site in the results of a search that users perform in search engines, such as Google, Yahoo, or Bing. Organic traffic is free traffic, this aspect being what makes it the type of traffic that website owners want the most.
Where do you see organic traffic in Google Analytics?
The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
This report is one of the most important in evaluating the results of the SEO optimization strategy. You can analyze more sophisticated metrics, such as landing pages and keywords that have attracted the most organic traffic and many other relevant indicators.
Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.
The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.
For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.
Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins.
Search Engine Optimization is continuously changing, and it is not new, you must accept it and take the necessary measures.