The B2B Growth Infrastructure Playbook.
Frameworks, methodology diagrams, workflow templates, and audit checklists our team uses daily. Free to read, yours to apply. New drops every Tuesday, straight to your inbox.
Jump to the 6 resource categories →The MV3 Resources hub is the free library of every framework, methodology, audit checklist, workflow template, and glossary entry our team uses to run B2B growth programs for SaaS and services companies. Six categories: Blog, Case Studies, Glossary, AI Workflow Examples, AI Tutorials, and How It Works. Nothing gated. Weekly drops via The Weekly Playbook newsletter.
Every playbook the team runs. Nothing paywalled.
Six categories cover the full B2B growth stack. Pick where you are stuck, read the playbook, apply the framework. Then subscribe to the newsletter for the next drop.
Weekly essays on GEO, SEO, ABM, paid media, and the operating cadence that actually moves B2B pipeline. Written by our team, sourced from client engagements.
Anonymized outcomes from recent MV3 engagements. GEO citation lift, SQL pipeline growth, paid CAC reduction. Company names withheld under NDA, metrics verified against exports.
Plain-English definitions of every acronym on this site. GEO, LLMO, AEO, ABM, SQL, MQL, CAC, LTV, POC. Each entry links to the frameworks and playbooks that apply it.
Real n8n and Make workflow diagrams from MV3’s own operating stack. Lead routing, content pipelines, GEO citation sweeps, cold email sequencing. Copy the pattern, adapt to your stack.
Step-by-step tutorials on the AI tools our team runs daily. Claude prompt patterns, ChatGPT for content ops, Perplexity for research, Cursor for eng. Screenshots, prompts, and results.
The MV3 operating model. How our team runs engagements, our weekly reporting cadence, our SLAs, our escalation ladder. What clients get, and what the team ships every week.
Four frameworks the team ships weekly.
These are the working documents our team hands to every new engagement. Every framework is battle-tested on live client work before it lands in the hub.
The GEO citation matrix.
A matrix of every category prompt tested against every AI model. Cells color-coded by who the AI cites: you, a named competitor, or nobody in your industry. The single artifact your CMO reads to know where you stand in AI search.
- 30 to 60 category-defining prompts, tested against 8 models
- Brand-mention position (1st, 2nd, buried, or absent)
- Sentiment classification (positive, neutral, comparative)
- Source URL the AI is citing when it recommends a rival
The ABM 12-touch cadence.
Twelve cross-channel touches sequenced across 45 days, mapped by role and account tier. The exact cadence our ABM team runs on Growth AI engagements.
Technical SEO audit checklist.
The 47-point checklist our team runs on every new client. Crawl, index, render, schema, Core Web Vitals, internal linking, sitemap hygiene, redirect chains.
The Weekly Playbook newsletter.
One framework, one workflow diagram, one audit checklist, every Tuesday. Read time 6 minutes. Zero fluff, zero upsell. Direct from the analysts, not the marketing team.
Subscribe. Free forever →We publish what we practice. Then we run the practice.
Every framework in this hub is a working document our team ships to a live client engagement. The resources are the diagnostic. The retainer is the execution. Read one, hire the other, or both.
Free frameworks the team ships weekly.
Every resource is a working artifact from a live engagement. Read the framework, adapt to your stack, apply to your program.
- 1Six categories cover the full B2B growth stack.
- 2Every playbook is tested against live client work first.
- 3Weekly newsletter drops one framework per Tuesday.
- 4Nothing gated. No email courses. No download walls.
- 5Comment, question, or suggestion routes to a human analyst.
MV3 runs the frameworks on your program.
When reading is not enough, our team runs the frameworks for you. Growth AI ($5,997/mo) is the retainer that ships the outcomes.
- 1Dedicated analyst per engagement, matched to your category.
- 2Weekly async standups plus a monthly review call.
- 3Slack channel access for questions between sessions.
- 4Same frameworks you read here, run on your program.
- 5Start with the $997 GEO Audit, credit against month one.
Ready to run the frameworks with our team? See retainer pricing →
Three reasons to open every Tuesday email.
The Weekly Playbook ships with three written promises. Break any of them and your subscription is gone in one click.
The newsletter and every hub resource are free. No download gates, no email courses, no upsell funnels. Just the frameworks the team runs.
One framework, every Tuesday, delivered before noon Eastern. Miss a week and the analyst who runs the newsletter buys you a coffee.
Every email has a one-click unsubscribe. No feedback survey, no retention sequence, no dark patterns. Off means off.
Five stages, every framework we publish.
Frameworks land in the hub only after they ship to a live client engagement. Same protocol every time so what you read is what our team runs.
Framework built by an MV3 analyst on a live client engagement. Never a hypothesis, always a working document.
Draft reviewed by two other MV3 analysts. Sources cited. Assumptions stated. Failure modes documented.
Client identifiers stripped, numeric outcomes preserved. NDA scan passes. Composite examples replace named cases.
Framework lands in the correct hub category with schema, table of contents, and cross-links to related playbooks.
The Weekly Playbook newsletter drops the new framework the following Tuesday. Backfill posts stay indexed forever.
What subscribers say after 60 days.
Feedback reported by Weekly Playbook subscribers after two months in the newsletter. Subscriber identities are protected. Personas are composite illustrations of role, stage, and category.
The Tuesday drop replaced my content-marketing subscriptions. One framework, applied to my program, moves the needle. Every week.
I forwarded the ABM 12-touch cadence to my SDR team. We hit our best-ever meeting-set rate the next quarter. Best free newsletter I subscribe to.
The GEO citation matrix framework saved us a $30K vendor engagement. Built the internal audit in a week. Priceless for a lean team.
Subscriber names withheld. Feedback quoted from The Weekly Playbook reader survey, 2026. Personas are composite illustrations, not subscriber likenesses.
Real infrastructure, published in the open.
Trailing 12 months of hub publishing activity. Aggregate view. Individual framework performance varies.
Playbook pages across the 6 hub categories
Frameworks and audit checklists published to date
Paywalls, download gates, or email courses
B2B operators on The Weekly Playbook list
Trailing 12 months, MV3 Resources hub aggregate. List size verified against ESP export.
Latest from the team.
Six most recent posts across GEO, SEO, ABM, paid media, and RevOps. Ordered by publication date.
The hub is not for you if…
The Resources hub and The Weekly Playbook target B2B SaaS and services operators. If any of the below is true, subscribe anyway, but expect a low signal-to-noise ratio for your context.
- You sell B2C. Our frameworks are built around 45 to 180-day B2B buying cycles, ABM tiering, and sales-assisted motion. B2C teams will find limited applicability.
- You want quick tips and hot takes. The Playbook publishes multi-page frameworks with sourced data. If your inbox already sags under short-form marketing tips, we will overlap poorly.
- You need done-for-you templates. Frameworks are ready to apply, but they are not fill-in-the-blank swipe files. Adaptation to your stack and category is required.
- You are a competing agency looking to swipe playbooks. Fair use, but understand: the frameworks depend on execution muscle. Reading them does not equal running them.
- You are pre-revenue or pre-product. Growth infrastructure playbooks compound with existing scale. Read anyway, but expect to shelve most of it until you have paying customers.
Still a fit? Subscribe now →
Every framework, every playbook, every checklist. No gates.
- Blog: weekly B2B growth essays from the team
- Case Studies: anonymized outcomes with verified metrics
- Glossary: plain-English definitions of every acronym
- AI Workflow Examples: real n8n and Make diagrams
- AI Tutorials: step-by-step guides for Claude, GPT, Perplexity
- How It Works: the MV3 operating model, published
Ready for done-for-you? Start with the $997 GEO Audit or see retainer pricing.
Questions readers ask us.
Vance oversees the MV3 team; every engagement is delivered by the team, and Vance signs off on every deliverable. The Resources hub publishes what the team practices, so what buyers read is what our team ships.
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