Local businesses are more important than ever. From providing local employment options to stimulating local economies, supporting those smaller businesses has never been more critical. For those that run their own local business, it can be easy to resign yourself to limited growth. However, by focusing on a local SEO strategy, you make it easier for local residents and visitors to find you exactly when they need you. Whether you’re a restaurant in a small town or an independent retail outlet in a bustling city, local SEO can dramatically improve your potential to generate more of a profit.
Local SEO can be a sprawling, challenging subject to tackle, and one that is prone to sudden changes. However, even understanding the basics can transform the visibility of your business and make growth much easier.