You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.
How it works
You can use the ad schedule to:
- Specify certain hours or days of the week when you want your ads to show.
- Set bid adjustments to increase or decrease your bids for specific days and times.
By default, your Google Ads campaigns are set to show ads “All day.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.
Optimizing Your Ad Scheduling
Now that you know how to set up ad scheduling, let’s talk about how and why you should adjust your ad scheduling. This is often overlooked by companies advertising on AdWords and Bing Ads, which means all the more competitive advantage for you if you take the time to optimize your ad schedule
Although there are a lot of areas you may want to focus on outside of as scheduling, there are a number of reasons how you can improve this setting within your account.
- Time of day bid adjustments. Depending on when you are busiest or would like to be the busiest, try increasing bids during specific hours each day to improve your ad rank.
- Day of week bid adjustments. There are a lot of ways to use this. For example, if you have a larger workforce on the weekends, try increasing bids just on Saturday and Sunday all day or certain segments.
- Call the only campaign. If you have a service industry business and want to attract more calls than form leads, you could try creating a separate campaign called a call-only campaign (for more information on setting this up, click here). Call only campaigns don’t have a link to a landing page or website. Instead, when someone clicks on your ad they are prompted to call the number listed within the ad. Call only ads are great to run during your busiest times of the day. Then, once the rush is over, you can switch back to your normal ads.