What is PPC ?

An abbreviation for “pay-per-click(ppc).”

PPC – pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.


Each time our ad is clicked, sending a visitor to our website, we must pay the search engine a fee. When PPC is working correctly, the fee is minor, because the visit is worth more than what you pay for it. If we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

When building a winning PPC campaign: a lot of researching and selecting the right keywords. When organizing those keywords into well-organized campaigns and ad groups we now can set up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. Creating great ads and landing pages that are useful and satisfying to users, Google will charge you less per click, leading to higher profits for your business.


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