Social Media Marketing

What is Social Media Marketing?

Social media marketing entails promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest.

Generally, today all brands today are using social media marketing to support their digital marketing campaigns and drive more traffic to their website. The tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.

One of the greatest appeals of social media marketing is that it allows businesses to reach a much greater audience online. Today, 79% of American internet users are active on Facebook. If your business is not trying to reach and engage these consumers on the social platform, then you are surely missing out on an important opportunity to reach new leads.

Social media not only works as its own tactic, but it can also support all your other digital marketing efforts. For instance, if your brand develops an informative eBook that speaks to your target audience’s pain points, you can use social media to promote the eBook and drive traffic to the landing page for the download. You can then re-purpose pieces of the eBook for future social media posts to generate further interest in the content piece.

Growth of Social Media

According to www.Nextweb.com, Worldwide social media user numbers have grown to almost 3.5 billion at the start of 2019, with 288 million new users in the past 12 months pushing the global penetration figure to 45 percent. Social media use is still far from evenly distributed across the globe though, and penetration rates in parts of Africa are still in the single digits.

The number of eCommerce users has also grown considerably since last year, with Statista reporting that more than 2.8 billion people around the world now shop online. These shoppers are spending more money too, with the latest global average revenue per user figures (ARPU) up by more than 10 percent year-on-year to reach $634 USD.

 

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