Fill your intake pipeline with cases. Not just website visitors.
Legal buyers now start every hire on Google, ChatGPT, and Google Business Profile. Our team builds practice-area authority, local map-pack dominance, and intake-optimized landing pages so the researchers who arrive on your site become qualified consultations, not passive traffic.
See sample deliverables →Legal SEO is the discipline of building organic search visibility for law firms and legal-service companies so prospects hire the firm at consultation-request stage. It combines practice-area authority content, Google Business Profile and local citation work, attorney profile schema, YMYL-grade editorial (with review against applicable state bar advertising rules), and intake-optimized landing pages measured in consultations booked, not page views.
The intake picture, before we lift a keyboard.
Aggregate findings across law-firm engagements in the trailing 12 months. Firm identities held under NDA.
Median 12-month lift in monthly qualified consults after full 90-day plan runs
of firms audited had Google Business Profiles missing at least 3 category-critical fields
Median AI-search citations for a US law firm on top 20 practice-area prompts pre-audit
New local-organic phone calls / month within 90 days on Growth AI retainer
Trailing 12 months, aggregate across law-firm engagements. Individual results vary by market competition and existing content depth.
Practice-area authority. Local Map Pack. Intake conversion.
Six workstreams run in parallel from day one. Each ships against a written SLA and a monthly consultation-count target agreed at kickoff.
Deep, bar-compliant pages for each practice area, built to rank for “[practice area] attorney” and question-based intent. Every page shipped with FAQ schema, Article schema, and internal linking to matching city pages.
Google Business Profile optimization, service-area targeting, citation cleanup, and city + county landing pages. We track your Map Pack position weekly by practice area across every city you serve.
Prospects ask specific procedural questions before they call. We capture “how long do I have to file” and “what happens at” queries with authoritative, jurisdiction-accurate FAQ content that ranks and converts.
Individual attorney pages with LegalService / Attorney schema, bar admission markup, credentials, sameAs coverage across Justia + Avvo + Martindale, and E-E-A-T signal building on every profile.
Landing pages tuned for phone calls, chat, and form submissions. CallRail-tracked so you know which practice-area page produced which consultation. Reported monthly by cost per booked case.
ChatGPT, Perplexity, Gemini, and Google AI Overview visibility on your practice areas. llms.txt, Article schema, and entity coverage tuned so AI cites your firm when prospects ask legal-help questions.
The reports your marketing lead actually reads.
Every retainer ships with the same 4-report dashboard, updated monthly. Below is what your firm’s partner meeting will look like.
Practice-area rank & Map Pack board
One board per practice area. Every priority keyword, your live rank, your Map Pack position, and the top three competitors on each query. Updated weekly. Delta reported monthly.
- Weekly organic rank refresh per practice area and city
- Map Pack position for “[practice area] near me” and city variants
- Top 3 competitor rank on every priority query
- GBP category audit, review count, and post cadence
- Cost per booked consult by keyword
Intake source dashboard
CallRail + GA4 attribution tying every consultation booked to the exact source, keyword, and practice-area page. Cost per booked case, not cost per click.
Legal schema & E-E-A-T audit
Every machine-readable signal Google uses to grade YMYL legal content, reviewed on your site. Findings graded and paired with copy-paste fixes.
90-day intake ramp plan
A sequenced 12-week execution plan tied to a monthly booked-consultation target. Delivered at kickoff and reviewed on every monthly call.
Book my strategy call →Our team writes the plan. Then our team executes it.
Consulting-only shops hand you a slide deck. Cheap SEO shops hand you traffic without intake. MV3 does both under one roof, on one monthly retainer, measured against one metric: qualified consultations booked.
Where the intake ceiling is, and how to lift it.
Every retainer opens with a 2-week audit sprint. Our SEO team maps your rank, GBP posture, and competitor coverage across every practice area and market you serve. The deliverable is a written 12-month intake plan against a monthly booked-consult target.
- 1Practice-area TAM: search volume, competition, and intake potential per area and city.
- 2Competitor teardown: top 3 rivals per practice area, what content and links they own.
- 3Bar-rule review: applicable state advertising rules mapped to editorial guidelines.
- 490-day roadmap sequenced by effort and impact against monthly consult target.
- 5Monthly partner review: rank, intake, cost per case, next-30-day plan.
MV3 executes the 90-day plan. No hand-off to a junior team.
Our editors, technical SEO team, GBP managers, and CRO specialists ship the work under one retainer. Every deliverable reviewed against the applicable bar advertising rules and the monthly intake target before publish.
- 1Practice-area pages: authored by senior editors, bar-compliant, schema-marked.
- 2Local: GBP optimization, citation cleanup, city / county landing pages, review workflow.
- 3Technical: LegalService / Attorney schema, llms.txt, Core Web Vitals, indexation.
- 4Intake CRO: page-level A/B tests, phone-lead qualifier, click-to-call surface.
- 5Reporting: monthly board-ready dashboard, weekly Slack channel access.
Prefer a written scope first? Request a custom proposal →
Three written promises. Signed at contract.
Every legal retainer ships with three written guarantees in the master services agreement. If we miss any, the remedy is documented, not discretionary.
Every page reviewed against your jurisdiction’s bar advertising rules before publish. If we ship content that violates the rules, we pull it and rewrite at no cost.
Every retainer signs against a written monthly booked-consult target set at kickoff. Miss the target for two consecutive months and the retainer pauses at no cost until the plan lifts.
After the first 90-day sprint, the retainer moves to month-to-month. Cancel with 30 days notice, no explanation needed, no clawback. You own every deliverable we shipped.
Same 5-stage protocol on every firm.
Reproducible against future audits so lift is measurable against baseline, not vibes.
Practice areas, markets, current rank, and GBP posture mapped in the first 2 weeks.
12-week roadmap sequenced against a written monthly booked-consult target.
Practice-area pages, city pages, schema, GBP, and citations shipped weeks 2 to 8.
Intake CRO, CallRail, click-to-call surface, and lead-qualification workflow.
Monthly board-ready dashboard: rank, intake, cost per case, next-30 plan.
What managing partners say after the 90-day sprint.
Outcomes reported by law firms on the Growth AI retainer. Firm identities protected under NDA. Personas are composite illustrations of role and market stage.
Went from booking 6 organic consults a month to booking 22 in one quarter. The Map Pack work alone doubled our GBP-driven calls. First marketing vendor that reported in cases booked, not clicks.
Our practice-area pages now rank #1 to #3 in three cities. The bar-rule editorial review was the reason we signed. No other vendor knew to ask.
The intake CRO alone paid for the retainer twice over. Cost per booked case dropped from $1,240 to $410 inside 90 days, all organic.
Firm names withheld under NDA. Metrics verified against client-supplied GA4 + CallRail exports. Avatars are initials-only per client confidentiality policy.
Anonymized wins from recent legal engagements.
Full un-redacted case reviews are available under NDA on request.
Metrics tracked in GA4 + CallRail + Ahrefs. Individual outcomes vary by market competition, existing content depth, and bar advertising restrictions.
This is not for you if…
Our team holds a hard fit bar on legal retainers. If any of the below is true we’ll say so on the intro call.
- You want a $500-a-month SEO shop. Legal is a $5K+ per case market. Our retainer floor for law firms is Growth AI at $5,997/month. Cheaper vendors exist. Their intake ceilings are lower.
- You need first-page rankings in 30 days. Legal SEO compounds. First 90 days are foundation. Real intake lift shows in months 3 to 6. Anyone promising 30 days is either lying or spamming.
- You want to skip the bar-rule editorial review. Every state has advertising rules. We refuse to publish content that violates them. If that is a friction point for you, we are not the right vendor.
- You do not have call tracking in place. We install CallRail (or equivalent) in week 1. If your firm refuses call tracking, we cannot report on booked cases and the engagement will not work.
- You are a solo practitioner with no support staff. We produce more qualified consults than a solo can intake. Growth AI works best for 3+ attorney firms with dedicated intake.
If you’re a fit, keep reading. Or book the strategy call now →
Growth AI tier. 90-day sprint minimum. Month-to-month after.
- Practice-area authority pages (6 per quarter)
- Google Business Profile + local citation program
- City / county landing pages per practice area
- Attorney profile schema + sameAs coverage
- FAQ hubs for procedural + jurisdictional queries
- CallRail intake tracking + monthly cost-per-case report
- Weekly Slack channel + monthly partner-review call
- Bar-rule editorial review on every ship
Larger multi-office firms — ask about Scale AI ($9,997/mo) or Enterprise builds. See all tiers →
Questions law firms ask before signing.
Vance oversees the MV3 team of SEO professionals, engineers, and auditors. Every engagement is delivered by our team; Vance signs off on every deliverable and reviews every audit. Law firm engagements are staffed by senior editors with familiarity in bar advertising rules across all 50 states.
AI Marketing & SEO Automation, All States
