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Privacy Compliance Audit — GDPR, CCPA & CPRA

Your Analytics May Be Out of Compliance. Most Are.

GDPR, CCPA, and CPRA require specific consent workflows before any tracking fires. Consent Mode v2 changed what’s required from Google. We audit your implementation and make sure your analytics are fully compliant — without sacrificing data quality.

Regulations We Cover

Full Compliance Across Every Major Privacy Framework.

GDPR
EU & UK

The General Data Protection Regulation requires explicit consent before any analytics tracking fires for EU/UK visitors. We verify your consent management platform (CMP) is correctly configured and Consent Mode v2 is implemented.

CCPA
California

The California Consumer Privacy Act gives residents the right to opt out of the sale of personal data. We audit your “Do Not Sell” flow, cookie banner configuration, and backend data handling.

CPRA
California (2023+)

The California Privacy Rights Act strengthened CCPA with new rights around sensitive personal information and stricter data retention requirements. We verify your implementation covers the updated requirements.

What We Audit

Every Layer of Your Consent Stack.

Consent Mode v2 Implementation

Google’s Consent Mode v2 requires “Basic” or “Advanced” mode configuration. Most sites haven’t updated. We verify the correct mode is implemented and that your CMP is passing the right signals to GA4 and Google Ads.

Cookie Banner Configuration

We test your consent banner against the GDPR’s requirement for freely given, specific, informed, and unambiguous consent — and verify it fires before any tracking tags load.

Data Retention Settings

GA4’s default 2-month data retention window is rarely appropriate. We audit your settings and configure them to match your compliance obligations and reporting needs.

Third-Party Tag Audit

Every tag in your GTM container is reviewed. Pixels and scripts that fire before consent — or that aren’t covered by your privacy policy — are identified and flagged.

Privacy Policy Coverage

We cross-reference your privacy policy against the data you’re actually collecting to identify disclosure gaps that expose you to regulatory risk.

Do Not Sell Flow Verification

For CCPA/CPRA, we verify that the opt-out mechanism actually stops data collection — not just hides the banner.

Compliance Shouldn’t Cost You Data Quality.

We configure Consent Mode v2 correctly so you maintain maximum data fidelity while staying fully compliant with GDPR, CCPA, and CPRA.

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