Your Analytics Stack Is Probably Out of Compliance. Most Are.
GDPR, CCPA, and CPRA all require specific consent workflows before any tracking fires. Consent Mode v2 changed what Google expects from you on top of that. We audit every tag, banner, cookie, and data-retention setting in your marketing stack, then hand you a defensible remediation plan you can bring into a regulator inquiry.
See a sample report →A privacy compliance audit tests every consent surface, tag, cookie, and data-retention setting across your marketing stack against GDPR, CCPA, and CPRA requirements. It verifies that Consent Mode v2 is correctly wired, that no tracker fires before consent, that your “Do Not Sell” flow actually stops data collection, and that your privacy policy discloses everything you collect. The output is a graded compliance report with regulator-defensible evidence and a 90-day remediation plan.
A regulator-defensible compliance audit. Not a cookie scanner report.
Free compliance scanners flag your cookies and call it an audit. We test the full consent lifecycle, verify every tag fires on the correct signal, and cross-check your privacy policy against what you actually collect. Then we hand you a documented fix plan.
Google’s Consent Mode v2 requires either Basic or Advanced mode wired correctly through your CMP. We verify the mode configured, test that the correct signals are passed to GA4 and Google Ads, and catch every case where consent-gated tags leak data pre-consent.
Every tag in your GTM container gets tested against consent state. Pixels, remarketing tags, and analytics scripts that fire before consent (or that aren’t disclosed in your privacy policy) get identified, timestamped, and flagged with fix priority.
Your banner is tested against the GDPR standard of “freely given, specific, informed, unambiguous” consent. We check every deceptive-design pattern flagged by EDPB guidance, verify the reject-all button is present and equal weight, and test the withdrawal flow.
For CCPA and CPRA, we verify the opt-out actually stops data collection, not just hides the banner. We submit a live Data Subject Access Request, time the response, and score the completeness of the personal data package that comes back.
We cross-reference your privacy policy against the actual data your site collects (cookies, tracked events, third-party pixels, form fields, session recording). Every disclosure gap that exposes you to regulator inquiry is documented with specific remediation copy.
GA4’s default 2-month retention is rarely appropriate. We audit your analytics retention settings, backend deletion workflows, third-party processor contracts, and cross-border transfer mechanisms against each framework’s requirements.
Five documents. Every compliance gap documented.
Not a generic checklist. A property-specific audit where every finding is captured with a screenshot, timestamp, and framework citation you can hand to counsel or a regulator.
The Consent Compliance Matrix
Every tag in your marketing stack scored against every applicable framework. Cells show pass, fail, or partial. Every fail comes with a captured HTTP header, the exact violation clause cited, and copy-paste remediation text.
- Every tag mapped to consent state on load
- Framework citation for every failure (GDPR Art. / CCPA / CPRA)
- Screenshot + network capture as evidence
- Severity graded: critical, warn, informational
- Reproducible: re-run in Week 12 to verify fixes shipped
Consent Mode v2 Signal Trace
A network-level trace of every consent signal your site passes to Google. If you’re running Consent Mode v2 wrong (and 71% of B2B sites are) the trace shows exactly which of the four required signals is missing.
Cookie & Tracker Inventory
Every cookie, localStorage entry, and third-party network call catalogued with its purpose, retention, and disclosure status. Undisclosed trackers are the number-one CCPA-violation vector. This deliverable closes that exposure.
Privacy Policy Gap Matrix
Your privacy policy cross-referenced against actual data collection on every page. Red cells identify the exact disclosures you need to add or rewrite to close regulator-facing exposure. Copy-paste remediation text is included with each finding.
CCPA fines run $2,997 per unintentional violation and $7,500 per intentional. GDPR max fines are 4% of global revenue. Most enforcement actions cite a specific undisclosed data flow. That is the exact class of finding this deliverable closes.
90-Day Remediation Plan + Review Call
Every finding sequenced by regulator exposure and remediation effort into a 12-week backlog. Delivered with a 45-minute review call where your compliance owner walks the plan with our analyst.
Get my compliance audit →We diagnose the gap. Then we execute the fix.
Law firms hand you a memo and disappear. DIY compliance scanners flag cookies but don’t fix them. MV3 delivers both: a defensible diagnostic audit paired with an implementation team ready to close every gap the audit surfaces, without giving up data quality in the process.
Where your stack is out of compliance, and why.
The $997 Compliance Audit is the diagnostic. In 5 business days you get a graded, evidence-backed report you can hand to counsel or a regulator, sequenced by exposure and effort.
- 1Scope thesis: which frameworks apply to which traffic segments (GDPR / CCPA / CPRA / ePrivacy).
- 2Consent lifecycle: tag firing order, banner design, reject-flow, withdrawal, DSAR response time.
- 3Root-cause diagnosis: CMP misconfiguration, Consent Mode v2 gaps, undisclosed pixels, retention drift.
- 490-day roadmap: kill / rewire / disclose / verify, week-by-week with owner assignment.
- 5Delivered as read-only Notion doc + evidence pack (network captures, screenshots) + 45-min review call.
MV3 rebuilds the consent stack so data quality holds.
Every audit finding maps to an MV3 implementation service. Convert to Growth AI ($5,997/mo) inside the review call and we credit the $997 against your first month. Then we rebuild the stack.
- 1CMP rewire: banner rebuild, reject-all button, Consent Mode v2 Advanced-mode configuration.
- 2GTM refactor: consent-gated tag templates, custom triggers, server-side tagging where required.
- 3Privacy policy rewrite: framework-specific disclosures, DSAR portal, “Do Not Sell” workflow.
- 4Data quality preservation: modeling for consent-declined traffic, Consent Mode signal enrichment.
- 5Quarterly re-audits: same protocol, same evidence format, regulator-defensible over time.
Bundling multiple services? Request a custom proposal →
How we run the audit. Every time.
Five stages. Same protocol every audit. Reproducible against future re-audits so you can prove remediation to counsel or a regulator, not just claim it.
Applicable frameworks, traffic segmentation, and CMP identified. Legal contact and technical owner locked in the kickoff call.
Every page crawled with consent OFF and consent ON. Cookies, localStorage, and third-party network calls captured to evidence archive.
Consent Mode v2 signals, banner reject flow, DSAR portal, and “Do Not Sell” each tested with reproducible scripts.
Privacy policy line-by-line cross-referenced against actual collection. Each disclosure gap graded by framework exposure.
Findings sequenced into a 12-week backlog with owner + framework citation. Delivered with a 45-min analyst-led review call.
The exposure is bigger than you think.
Findings pulled from MV3’s aggregate compliance audit data across B2B SaaS accounts, Trailing 6 months.
of B2B sites audited had Consent Mode v2 misconfigured or missing entirely
of privacy policies failed to disclose at least one active third-party tracker
of “Do Not Sell” opt-outs did not actually stop CCPA-scoped data sharing
Median critical findings closed within 90 days when the full plan is executed
Individual results vary by stack complexity, traffic geography, and existing CMP maturity.
One-time. Delivered in 5 business days.
- Consent Compliance Matrix: every tag × every framework
- Consent Mode v2 signal trace with network evidence
- Cookie & tracker inventory + disclosure gap
- Privacy Policy Gap Matrix with copy-paste remediation
- 90-Day Remediation Plan sequenced by exposure
- 45-minute analyst-led review call
Convert to Growth AI ($5,997/mo) inside the review call and we credit the $997 against your first month.
Questions buyers ask us.
Morgan runs the privacy compliance audit program at MV3 Marketing. Every audit ships under our team review. our work covers Consent Mode v2 implementation, CMP configuration, DSAR workflow design, and GDPR/CCPA/CPRA remediation for B2B SaaS clients ranging from Series A to public.
AI Marketing & SEO Automation, All States
