What is a Backlink?

Backlinks – also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink.

 backlink, or inbound link, is basically a citation to another resource. Link, when clicked, connects the user from some other website to the web resource, which may be a website, web page, or web directory. They are used in Search Engine Optimization or SEO. Backlinks are used as an off-page technique to increase the ranking of a website in a search engine results. Having links to other resources is an on-page technique. The number of links and quality of the sources where the links are found effect search engines algorithms in determining page rank. They can take the form of a website URL or Anchor Text.


  • Build Your Brand Authority. Sure, getting links on popular websites is great for your SEO efforts, but they also help to build the authority of your brand. …
  • Drive Steady Referral Traffic on Autopilot. …
  • Long Term Directory & Resource Links. …
  • Create New Relationships. …
  • Brand Name Exposure & Recognition.
  • Improves Organic Ranking. Backlinks help in getting better search engine rankings. …
  • Faster Indexing. Search engine bots discover new webpages by following backlinks from existing webpages. …
  • Referral Traffic. One of the major benefits is that they help get referral traffic.
  • Increases ease and speed of indexing

Backlink strategies have been an important part of online marketing for a long time now. They help improve your website’s traffic, rank, reputation, and even relationships.

Successful digital marketers incorporate backlink strategies into their overall marketing strategy, building links on sites not only with high authority but also meaning to their personas.

By building a relationship with bigger influencers, you open the door to even more marketing opportunities including additional articles and guest blogs, perhaps co-branded projects, speaking engagements.



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