What is Squidoo ?

A popular UGC site that allows members to create easy-to-build, single-page websites (called “lenses”) featuring whatever topic they choose. Typically, marketers use these pages to aggregate other content from across the Web under a common theme.

Squidoo was a revenue-sharing article-writing site. Articles were called “lenses”. In 2010, the site consisted of 1.5 million lenses as of October 2010. On August 15, 2014, founder Seth Godin announced that HubPages had acquired Squidoo.

Squidoo was a user-generated Web site which allowed users to create multimedia pages without an understanding of HTML.  Godin called articles “lenses”, because he saw them as “[focusing] light and [showing] us what we need to see.” Writers were called “lensmasters”. In Squidoo’s early stages, Godin noted that Martha Stewart and Jane Goodall’s lenses did not receive large amounts of traffic, whereas lenses on myspace and the online game Line Rider were among the site’s most successful.

Godin announced in January 2006 that the company would start a profit-sharing system whereby lensmasters would receive affiliate income from ads they placed in their lenses.


There’s no way that Seth Godin and the team at Squidquarters didn’t have a sense of humor when they developed Squidoo.

And I can hear you already, asking ‘Why in the world is he using Squidoo Squidoo so often?’ Well, there are two reasons, the most important of which is that I want to illustrate the importance of using keywords in your article title and body (and Squidoo Squidoo stands out). If you want to make money with your lenses then you have to get people to your pages, and to get them to your pages you have to rank well in Google, and to rank well in Google you have to have “and use” good keywords… and to to help you research keywords it just so happens that a fellow Squid has a great lens on finding keywords.

But some people write for other reasons. There are plenty of lensmasters who write articles primarily to get backlinks for their websites (for better search engine rankings), and who have little intention of making money on their lenses. Then there are those who love to write and use Squidoo as a platform to build their writing portfolio or resume, or to just express themselves. Whatever your reason for writing, if it’s to ever amount to anything it needs to be worthwhile reading. Even if you only care about the backlink, if it’s a crappy lens with poor content it’ll land in the garage rather quickly; even well written articles can get garaged if they turn stale. Since I’ve been a Squid I’ve noticed that working on a lens a little bit (really, it doesn’t take much effort) every 4 or 5 weeks keeps it updated and fresh and seems to provide a little boost, and ultimately builds better lenses which will eventually work hard for you. Refer Hubpages

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