Not long ago, a local service provider had to rely primarily on traditional marketing methods to get the word out about their business. While the likes of leaflets and newspaper ads can be effective in their own right, their reach is understandably limited.
Fortunately, there has been a savior that opened the digital world to local businesses: Google. Rather than simply having a website and social media profiles, a local service provider now has numerous digital marketing tools at their disposal.
In that regard, there are two methods that have grown in widespread prominence in recent years: Google My Business and local keywords.
Google My Business, a free listing tool that allows for a business to manage how it appears on Google, is the foundation for any local SEO campaign. This is supported by the use of local keywords, which ensures that a business turns up in any relevant searches by customers looking for local products and services.
Now, the king of search has introduced a new platform for local service-based companies: Google Local Service Ads.
Simply put, Local Service Ads are a level above standard text advertisements. They directly connect people with specific local service industries, avoid low-quality traffic, and refine the entire search query process.
As with any new platform, there are often misconceptions flying around due to a lack of information. That’s no longer an issue. Thanks to this comprehensive guide, you have all the answers you could need – and more. It will explain what Local Service Ads are, how they function, and how you can implement them into your very own marketing campaign.
Are you ready to give your client list a boost? Simply read on.