What Does Following Mean?
In social media, a follow represents a user who chooses to see all additional user’s posts in their content feed. Securing users to track their accounts is a primary objective for online businesses with a social media presence.
Twitter, Instagram, and Facebook all have a news feed that delivers content to their user. The content of news feeds varies by platform, but they depend on the posts, articles, and images from other people whom the user has chosen to track.
Follows are distinct from likes and shares. However likes, retweets and shares indicate that people find value in an individual post, a follow expresses interest in receiving constant updates. A follow shows a higher level of engagement with the audience, giving it more value than other engagement metrics.
How it works today
On Facebook, users can track or like a Page, which is used by businesses for commercial purposes. It’s common for people to open social media accounts that falsely claim to represent businesses or well-known people. To combat this, Facebook has a verify function which adds a layer of security.
Follows on sites such as Twitter, YouTube, Instagram and Tumblr work differently from Facebook. On those platforms, all profiles are public by default, meaning that any user can follow any other user. Users generally find people or brands to follow via searches, blogs, news sites or automated suggestions from the platform itself.
How to Get followers across social media?
Engagement strategies and social media campaigns frequently target follows as a primary measurement for success (after sales and revenue).
Common methods include :
- Unique content that helps a business stand out and establishes authority on a topic
- Track others and engage with them follow popular taste-makers, other brands, and prolific social media consumers and begin a dialogue.
- Promote across channels, prominently displaying social media accounts and handles in printed materials, advertising, social platforms and throughout your website
- Use popular hashtags in your posts platforms often list the most popular hashtags searched and clicked by users. Find a few which apply to your brand and utilize them.
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