Advertising

What is Advertising?

Advertising is a means of communication with the users of a product or service. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via Digital Media. television, print newspapers, magazines, journals, radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, Social Media, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.

Finding Your Customer

When trying to zero in on the types of people who are more likely to need or want your goods or services, and be willing to shell out hard-earned cash for it, you might look at demographic characteristics, such as:

  1. Gender
  2. Age
  3. Education level
  4. Income level
  5. Zipcode

By more precisely defining who your target customer is, you can better choose advertising vehicles that will reach more of your target customers for less money.

Where to Advertise

Traditional marketing outlets include Digital Media, newspapers, magazines, TV and radio stations. Today, however, advertisements are placed nearly everywhere and anywhere, including:

  • Roadside billboards
  • Sides of buildings
  • Websites
  • Electronic newsletters
  • Print newsletters
  • Inside bills
  • Product packaging
  • Restaurant placemats
  • Event bulletins
  • Store windows
  • The sides of cars and trucks
  • Subway car walls
  • Airport kiosks
  • Sporting arenas
  • YouTube videos
  • Social Media
  • Advertising Specialties
  • Phone Directories
« Back to Glossary Index
[gravityform id="3" title="false" description="false" ajax="true"]
[gravityform id="3" title="false" description="false"]