How to Create Top Converting Live Demo Funnel

Live Demo Funnel

The live demo funnel is an incredibly effective tool that your business can use to generate qualified leads and increase sales by showcasing your products to potential customers.

When you are trying to convince a customer that your product is right for them, it is important to recognize that your word does not carry much weight. You are always going to maintain that your product is better than any of your competitors, so why should they trust you? The short answer is, they shouldn’t, and that is why it is important that you find ways to prove the utility of your product to them. 

Customer reviews are a very common way to do this because they give an impartial analysis of the product and if you have a lot of positive reviews, that shows potential customers that your product is as good as you say it is. 

Using a live demo funnel to showcase your product is another great way to do this because you are not just telling people how great the product is, you are showing them with a detailed demonstration. Another great benefit of this kind of sales funnel is that it allows customers to ask questions about the product and the business, which gives them more information about the product and helps you to start building a relationship. 

If you have not heard of live demo funnels before and you want to know whether they could benefit your business, read on to find out more about them.

What Is A Live Demo Funnel?

Streaming live product demos is an incredibly effective way to show customers the benefits of your products and convince them to make a purchase. A lot of businesses use platforms like Facebook live to stream these product demos, and that can be effective. However, you will see better results from your live product demos if you incorporate them into a full strategy, and that is what a live demo funnel offers. 

Your business will have its own dedicated demo page where you can stream live videos of product demonstrations using software like Google Hangouts. The page displays a video player in the center, with an eye-catching headline along the top. It also has a great feature that allows customers to ask questions while you are live. This engages people and answers any questions that they may have about the product, so they are more likely to make a purchase once they have finished watching the video. You can make this process quick and easy for them by including links that go directly to your product page.

However, if people are not available to watch the live product demonstration, that does not mean that they cannot view the content. The live demo funnel saves all of your previous streams in an archive that is easily accessible in a panel underneath your stream. The page will display up to 6 previous videos at one time (although more can be stored in the archive) with headlines and thumbnails for each. This allows people to explore your products and services further and ensures that they do not miss any of the videos that you create. 

The notification feature is a very effective tool for building relationships with consumers and pushing them further along the sales funnel by encouraging repeat viewings of your content. If people want to, they can click a button that creates a pop-up where they enter their email address and then they will receive email notifications whenever you are streaming a live demo. 

The live demo funnel is a very simple 3 step sales funnel: 

  • The first step is the live demonstration itself. If the customer is impressed by the demonstration, they will become qualified leads. 
  • The second step is getting a customer to click the link and sign up for notifications about future product demonstrations. 
  • Finally, customers will click a link directly to your product page and you will get qualified leads that are likely to convert directly to your website.

The Benefits Of A Live Demo Funnel

A live demo funnel can benefit your business in so many different ways, and if you have not used it before, you should consider making it a part of your digital marketing strategy. 

Some products, especially those that have a lot of features, are difficult to sell in a concise way. A long list of product features and benefits on your product page is not very engaging and customers are likely to switch off. This information can be overly technical and the consumer does not want that. They want to be shown in a clear, tangible way how your product is going to improve their lives. By using a live demo funnel to give demonstrations, you can achieve this and answer any questions that customers may have about the product. 

These live demonstrations can also be useful for existing customers that have already purchased the product. If you want to encourage repeat customers, you need to ensure that your existing customers are getting the full benefit of the product. If your product has a lot of different features, you can create video content that explains how to use it properly, and what the potential uses are, so the customer gets more out of their product. 

The live streaming aspect encourages a lot of engagement with the consumer, which is always a positive. We often talk about engagement on social media and put a lot of effort into creating posts that get shared and commented on because it helps to form a relationship and build trust. But the engagement that you get on a live demo funnel is even more valuable because it is happening in real-time. Customers can send in their questions and ask for clarification about your demonstration, and you can demonstrate your value as a business and the value of the product by answering these questions live. Building this trust is vital if you want to encourage these customers to convert.  

If your live stream is successful and customers are impressed by your product, you are likely to see a big increase in sales because they can follow a link directly to your website to make a purchase. By streamlining the process and making it simple for customers, you make them far more likely to convert. 

These are the general benefits of using a live demo funnel, but you may be wondering how they translate to your specific business. Regardless of what industry you are in, live content is an effective marketing tool. Below, you will find some examples of how different kinds of business might use a live demo funnel.

How To Use A Live Demo Funnel

E-Commerce

E-commerce businesses can benefit from using a live demo funnel because it gives them a chance to showcase their products. It is a good way to promote products that may not be performing that well, so you can demonstrate their value to potential customers. Direct links to your site will help you to drive more traffic to your site and generate a lot of qualified leads. 

Software Companies 

Demos are a great tool for software companies because it can be difficult to explain how they work in writing. The best way to demonstrate the simplicity of your software is to stream demos using screen capture and then narrating them so the customers can see exactly what you are doing. The archive on the live demo funnel serves as a great place to store tutorials that existing customers can use as well. 

Professional Services 

Companies that sell professional services may wonder whether they can benefit from a live demo funnel because they don’t have a tangible product to demonstrate. However, companies that sell services can benefit from the live interaction with customers. If you host a Q&A session where you outline the service that you offer, and then open it up to questions, you can engage with customers and ask specific questions about how your service could help them. 

Speakers and Consultants 

The live demo funnel is a brilliant tool for speakers and consultants because it gives them a chance to showcase their skills and give customers a taste of their service. Speakers and consultants sell their knowledge and expertise, so the Q&A nature of the live stream lends itself very well to them. 

These are just some of the ways that businesses can use a live demo funnel to advertise their products and services. If you are considering using it in your own business, read on for some tips to help you get the most out of it. 

Network and Affiliate Marketing 

A live demo funnel can benefit network and affiliate marketing in two ways. Firstly, it is a good way to advertise products and boost sales. Secondly, it is an effective way to explain the affiliate marketing process to people that may be interested in doing it themselves. You can answer any questions that people may have about it and give them instructions on how to get started themselves. 

These are just some of the ways that businesses can use a live demo funnel to boost sales and generate more traffic on their websites. However, if you are going to see tangible results from your live demonstrations, it is important that you know how to use the platform correctly. 

Running A Live Demonstration 

The most important aspect is the live demonstration itself, and this can be more difficult to get right than you might think. If your demonstration is not engaging, customers will switch off and stop watching.

One of the most important things to remember is that this is a demo, not a tour of the product. What this means is that you should not just run through each feature of the product in order and explain how they work because that is not very engaging and it does not take the customer into account. What you should be doing instead is thinking about the specific challenges that customers have, and showing them how your product can help them overcome those challenges. 

For example, if you are selling accounting software and your product demonstration starts off with an explanation of how to log in and carry out simple tasks, people will switch off. You have to remember that they are probably using accounting software already and they know all of this. If they don’t, they can work it out when they buy the product. What you should be doing instead is showing them some of the unique features that the software has and how this might help customers to overcome common challenges.

It is also important that you let the viewers direct the demonstration, and that is where the live aspect of this demonstration really comes into play. If you decide exactly what you are going to talk about and you continue reading from your planned script, there is a chance that the customers won’t be interested in that aspect of your product at all. You should lead with questions and ask people what challenges they face and what solutions they are looking for, and then use that to direct the different talking points during your demonstration. This ensures that your demonstration is relevant to the audience and you hold their attention throughout. 

When you are outlining the different benefits of your product, you should always save the best until last. You can start building excitement by solving small issues to begin with, so you grab the interest of the customer. Then, towards the end, you reveal the best feature that will really blow them away. Any feature that saves a lot of time or makes a very frustrating or difficult task a lot simpler is always going to be a hit. 

At the end of your demonstration, you can then open up for questions from your viewers. This is your opportunity to cover any important points that you may have missed and reiterate the main points that you want to get across. Make sure that you leave yourself enough time to answer all questions so none of your customers feel that they have been neglected. 

In some cases, it may also be beneficial to include some of your customer reviews in your demonstration. Customer reviews carry a lot of weight and the testimony of previous customers lends legitimacy to your product or service. 

Hopefully, the customer will be convinced by your product or service by now, but you still need to give them that final push to close the deal. If you are selling a product through your website, make sure to direct them to the link below and encourage them to follow it. You could even offer a small discount for people that come to the site straight from your live product demonstration, which creates a sense of urgency and helps to drive sales. If you are selling software or a service of some kind, you need to give some detail about the process from the customer’s point of view so they know what to expect next. 

Production value is very important when you are using a live demo funnel as well because it has a big impact on the way that leads will view your business. If your live video demonstrations do not have good production value, it makes your business look unprofessional and amateurish. You will generate a lot more qualified leads if you hire a professional video production company to manage the live stream for you. 

If you get the demonstration video right, you should see an increase in sales when using a live demo funnel. However, there are some other technical aspects that you need to get right as well.

Setting Up Links

After your demonstration is over, you should have plenty of customers that want to buy your product. You need to capitalize on that excitement by making it quick and easy for them to buy your products. Live demo funnels allow you to create a button underneath your video which links directly to your website. 

Watch this video tutorial to find out how to set up your links:

Writing Headers 

Live demo funnel platforms give you a space for a header and a subheading above your videos. It is important that your titles are eye-catching and exciting, but also informative. You should also take SEO into account here because people may find your archived videos through search and watch live demonstrations in the future.  

Start by listing descriptive words about your product and then use Google Adwords to see how effective those keywords are. You need to find a balance between search terms that generate a lot of clicks, and terms that are less competitive. Once you have chosen the right keywords, you need to write a snappy title that catches the attention of customers and lets them know exactly what to expect from the video. 

You can use the subheading to give people a bit more information about what the content of the video is likely to be. It should also explain how they can ask questions and interact with you during the demonstration. Avoid making your headings and subheadings too wordy because this will set the wrong tone for the video and cause people to switch off. It needs to be exciting so people are in the right frame of mind when the demonstration starts.

Promoting Your Live Demonstrations

Your business will only benefit from using a live demo funnel if you get viewers in the first place. It requires some investment on your part to create a live product demonstration, so it is important that you have enough viewers and you generate enough leads to justify that investment, which is why it is so important that you promote your live demonstrations effectively.

When you are trying to promote your demo, it is important that you avoid promoting the product itself. A lot of businesses make the mistake of promoting the product over the demo itself, which does not give the customer the information that they need. Customers need to know the practical details of the demo, like when it starts and how long it will last for. They also need some idea of what the content is likely to be so they can decide whether it is worth their time or not. Focus on the challenges that your product solves rather than the features of the product itself because this is a more effective way of enticing people. If you outline all of the product features in your promotional materials, why would somebody need to watch the product demonstration in the first place? 

It is important that you start promoting your live demonstrations ahead of time so you have a good base of viewers from the start.

Using images of the platform can be useful as well because it makes your promotional material more visually interesting. If you include a screenshot of the live demo funnel platform, it gives the customer an idea of how the demo will work and what they can expect. It also shows a level of professionalism that encourages people to view your product demonstration. 

Finally, you should treat the product demonstration like an event because this will build more excitement about it. Give details about what people will learn if they watch the demonstration, some details about the person that is giving the demonstration, and some more general information about the company itself. 

Email marketing is a very effective way to promote live demonstration events because it is an easy way to contact qualified leads who have already shown some interest in your products. If you put together a professional email outlining what to expect from the demonstration and inviting them to come along, you should get a good response. 

Social media is also a very effective tool for promoting your live demonstration videos. As long as you have a good following, you can reach a lot of qualified leads if you post about your upcoming live demonstrations. The nature of social media also makes it a great tool for building tension and excitement about your live events. In the lead up to your live demo, repeated posts about it will create the impression that it is a big event that shouldn’t be missed. 

Social media is also a very good tool to use during the live demonstration itself. You can post examples of the questions that customers are asking and your answers to them. Details about the number of people that are currently watching can help to entice people as well. If you make these posts throughout the demonstration, with a link to the live stream, you can pick up more viewers along the way. 

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Measuring Your Performance On A Live Demo Funnel

It is important that you measure the effectiveness of your live demo funnel to ensure that your investment is worthwhile. There are a number of different metrics that you can look at which will give you a clear picture of how effective your live demonstrations are. 

Number of Viewers

The first metric that you need to analyze is the number of viewers that your live demonstrations are getting. This is a simple way to gauge whether your promotion efforts are effective or not. If you regularly get a lot of viewers on your live demonstrations, the first stage of the sales funnel is doing its job. You have captured the attention of potential customers and they want to know more about your products. 

It is important that you analyze the source of those viewers as well. For example, are you getting a lot of traffic from social media or are most of the leads generated by your email marketing campaigns? You can use these metrics to make alterations to your promotional content so you get more viewers in the future. 

You should also consider the number of repeat viewers that you have. If your audience is largely made up of the same people each time, that indicates that your sales funnel is not generating new leads and you may not be moving leads along the funnel effectively. This is most likely due to an issue with the content of the video itself because it is not encouraging people to click links through to your site and consider purchasing a product. 

Engagement 

Engagement is a very important aspect of a live demo funnel. When customers are engaging and asking lots of questions, that is an indication that they are invested in the video and they are considering a purchase, so they want to know more about the product. However, if engagement levels are low, that is not a good sign and it is unlikely that you will be able to move those leads along the sales funnel. 

In some cases, this may be because you are not inviting engagement from your customers. It is important that you make it clear that viewers can ask questions and you will give them detailed answers. Let their questions lead the demonstration and you should see an improvement in engagement. If you can manage that, you will be more likely to move leads along the sales funnel. 

Product Page Traffic 

A well-executed live demo funnel should see an increase in traffic, particularly on the product pages that you have linked to underneath the video. It is important that you monitor traffic on these product pages and see how much of that traffic is coming directly from your live product demonstrations. A high click-through rate is an indication of success, but if you have a low click-through rate, your sales funnel is not working as it should. 

If you find that your leads are blocked at this stage of the live demo funnel, it is likely that the demonstration itself is not convincing enough. You may be generating leads at the top of the funnel and attracting customers to the demonstration in the first place, but you are not doing enough to move them along and convince them to click through to your site. 

Notification Calls To Action 

During your live demonstration, you should include a call to action and invite viewers to sign up for notifications about your future videos. Analyzing the number of viewers that opt-in for these notifications gives a good indication of the level of interest that you are generating. While those customers may not move along the sales funnel immediately, they are qualified leads that are likely to progress in the future. 

Conversion Rate

The best measure of success when using a live demo funnel is your conversion rate. This will show you how many customers have moved through the entire funnel to completion. When measuring your conversion rate, it is important to separate traffic from your live demo funnel from traffic coming from other sources. Measuring the conversion rate of people that have clicked through from the live demonstration will give you an idea of whether you are seeing a good return on the investment that you have put into creating the live demonstration videos. 

Live demo funnels are a very effective way to generate qualified leads by showcasing the benefits of your product and interacting directly with your customers. By answering their questions about the product, you can alleviate any doubts that they may have, and move them along the sales funnel. As long as you create a captivating demonstration with good production value, you should see a good return on your investment. If your business is not already using a live demo funnel to generate leads and boost sales, you should make it a part of your digital marketing strategy.