There are two distinct types of custom advertisements available from Amazon, both offering unique, creative, and effective ways of marketing products or businesses. While both services utilize Amazon’s wide-reaching data pool and eCommerce experience for a tailor-made service, they remain two very separate resources in terms of method and outcome.
Amazon Custom Ads is an original, bespoke marketing service that is intended to promote a business or product in engaging and creative ways, both on- and offline. This service has seen some of the most remarkable marketing campaigns of recent years and is perfect for small businesses looking to increase brand awareness in a big way.
Amazon Native Custom Ads is less of a high-impact, high-reward scheme, and is more suited for companies looking to increase their revenue without expending large amounts of company resources. Native Custom Ads are part of Amazon Advertising’s Affiliate Program, which allows sites to increase earning by displaying product ads.
While the overall outcomes of these two forms of advertising are very different, they both work to appropriately engage target audiences while using Amazon’s data analysis to their advantage. It is this combination that makes both Amazon Custom Ads and Amazon Native Ads vital tools for businesses.
This is a guide that will help further your understanding of how Amazon Custom Ads can be used to promote growth. It begins with an outline of the potential for custom advertising as an effective way of marketing to target audiences, noting the particular advantages Amazon has over its competitors. Then, it turns its focus to Amazon Custom Ads, demonstrating their versatility through case studies. Thereafter, attention is turned to Amazon’s Affiliate program, specifically Native Custom Ads. The article finishes with a list of key industry terms, to help any reader sound like an advertising pro.