Tripwire funnels are one of the most popular types of sales funnels that can prove to be a big success for your brand. Using a tripwire offer, you can bring in customers at a low price and then upsell them further products or services.
The idea of using a tripwire is that it’s irresistible to buyers, which is why it’s offered at a low price and delivers good value. After this offer has been purchased, it makes it easier to upsell higher-value products because there’s a greater level of trust from the customer.
Tripwire funnels might seem complicated at first, but they are really not that difficult to understand. Once you know what they are and how to use them, you can build on your fundamental knowledge and start creating tripwire funnels that convert. This guide will provide you with all of the steps that you need to build a successful tripwire funnel and to measure and monitor it.
Let’s start by looking at what a tripwire funnel is and how it works.