What is a Campaign?

A campaign is made up of marketing messages with a specific aim. They may aim to raise awareness, raise funds or increase the sales of a product.

Also, they are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

In fact, the word is defined as “a connected series of operations designed to bring about a particular result.” That’s why politicians campaign for a specific election and militaries for a specific battle.

Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal.

For example, every Apple advertisement you see or hear on the way to work probably isn’t part of a campaign. But if you see an Apple billboard, scroll past an Apple sponsored Instagram post, and receive an Apple email all promoting the same product, you’ve witnessed a marketing campaign.

You’ve also probably heard the word used for both marketing and advertising. What’s the difference?


Advertising is a component of marketing. Marketing is how a company plans to raise awareness of its brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

In terms of, an advertising campaign might be a facet of a bigger marketing campaign strategy. For example, if Apple were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search.

So, I focused on acute marketing efforts to reach a singular goal. Despite their simple definition, marketing campaigns can take a lot of work.


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