What is a Campaign?

A campaign is made up of marketing messages with a specific aim. They may aim to raise awareness, raise funds or increase the sales of a product.

Also, they are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

In fact, the word is defined as “a connected series of operations designed to bring about a particular result.” That’s why politicians campaign for a specific election and militaries for a specific battle.

Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal.

For example, every Apple advertisement you see or hear on the way to work probably isn’t part of a campaign. But if you see an Apple billboard, scroll past an Apple sponsored Instagram post, and receive an Apple email all promoting the same product, you’ve witnessed a marketing campaign.

You’ve also probably heard the word used for both marketing and advertising. What’s the difference?

Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

In terms of, an advertising campaign might be a facet of a bigger marketing campaign strategy. For example, if Apple were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search.

So, focused on acute marketing efforts to reach a singular goal. Despite their simple definition, marketing campaigns can take a lot of work.


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