When you first embark on your journey to become an entrepreneur, the concept of a sale is relatively simple. You show someone a product, you talk about it in high regard and you hope that they buy it. This is the most basic structure of what a sale looks like–at least if you’re in a store.
The internet has given us countless opportunities to make sales across the world. It’s not just a case of attracting local attention anymore, but capturing the awareness of a global audience. This greatly increases your number of potential sales and gives you far more opportunities to become a successful business.
However, to take advantage of internet sales and marketing, you need to study what’s known as a sales funnel.