If you have yet to implement a mobile SEO strategy, then you’re losing customers and sales. More than ever, mobile phones have become the key to improving your ability to be found by the people that need your business. Search engine optimization (SEO) is, of course, multi-faceted and covers a variety of different types; however, mobile SEO is being overlooked by businesses who are instead focusing on technical, desktop, or content SEO. Now that Google rewards those websites that have been optimized for mobile viewing, it’s more important than ever that your business prioritizes mobile SEO like never before.
It’s not enough to use standard SEO techniques. Many of those techniques are fantastic for desktop or laptop users but have limited value for mobile SEO. As more people than ever are using their phones to browse, buy, and learn online, mobile SEO is critical.