What is a Link?
Link – Also known as a hyperlink, it is a string of hypertext transfer protocol structured text used to connect web pages on the internet. There are two main forms: internal that point to pages on the same site, and external that point to web pages on a different website.
Link building is the process of obtaining hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl them between entire websites. There are many techniques for building them, and while they vary in difficulty, SEOs tend to agree that building them is one of the hardest parts of their jobs. Many SEOs spend most of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Why building them important for SEO?
The anatomy of a hyperlink
In order to understand the importance of link building, it’s important to first understand the basics of how they are created, how the search engines see them, and what they can interpret from them.
- Start tag: Called an anchor tag (hence the “a”), this opens the link tag and tells search engines that a link to something else is about to follow.
- Referral location: The “href” stands for “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn’t always have to be a web page; it could be the address of an image or a file to download. Occasionally, you’ll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you’re already on.
- Visible/anchor text: This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue color and/or underlining, signaling to users that it is a clickable link.
- Closure of tag: This signals the end of the link tag to the search engines.
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