For any business, lead generation is a key component of success. By attracting potential customers to hand over their personal details, you can build up a list of high-quality leads that are ready to be converted into customers.
Sadly, attempting to generate a lead is far from easy. Consider this scenario. A person is browsing their Facebook feed, and they come across your advertisement offering 20% off all products. They’re interested in both the offer and items for sale, so they click on the ad and are transported to your landing page. The person is then asked to provide some necessary information – such as their full name and email address – before being supplied with that 20% off deal.
Simple enough, right?
While it is from a business viewpoint, you have to step in the shoes of a user and see the situation from their perspective. Firstly, they have to completely abandon their Facebook usage to visit the landing page. Then they have to wait for the page to loan. Then they have to fill in their details. These might only add up to be a minor inconvenience overall, but it’s a big enough one for a user to change their mind and opt against submitting their information.
Now imagine if that inconvenience is eradicated, where a user can remain on Facebook while inputting their data. Well, there’s no need to imagine – it’s very much a reality thanks to Facebook lead ads.