What is Organic Traffic?
Organic – A source of the traffic to a website that comes through clicking on a non-paid search engine result. Organic traffic is a primary measurement of an SEO campaign and will generally grow as a site ranks better for relevant keywords in search engines.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO – search engine optimization.
Organic traffic is obtained from the appearance of the site in the results of a search that users perform in search engines, such as Google, Yahoo, or Bing. It is free traffic, this aspect being what makes it the type of traffic that website owners want the most.
Organic traffic in Google Analytics
Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.
The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.
For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
On October 18, 2011, Google officially announced this decision, which they say is coming to protect search engine users. Basically, since then, Google has started to secure searches.
Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.
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