If you run or manage a business, the goal of your website is to get visitors to convert.
In an ideal situation, a user stumbles upon your homepage, sees all your beautiful products, clicks a link, hands over their email address, and then buys something. Your company websites is a kind of digital shopfront, enticing passers-by to part with their cash.
Entrepreneurs often spend weeks obsessing over their sites, tweaking them to make sure that they appeal to their target audience. They hope that they can find that magic formula that will entice users to part with their money and convert.
The problem is that there isn’t usually just ONE single funnel that will cater to the needs of all your customers. Often you need to address different types of users, all with specific characteristics and pain points. Thus a single sales funnel doesn’t suffice.
Here’s where the idea of a “homepage funnel” comes in – a concept developed by serial entrepreneur Russell Brunson. The idea fundamentally changes the nature of your site, enabling you to earn more conversions, even if your business caters to radically different groups of people.
Understanding precisely what Brunson means by a homepage funnel, though, takes a bit of effort. Let’s unpack the concept in more detail.