When promoting a business, social media has become an essential component of any digital marketing strategy. From Instagram to Twitter, social platforms allow a company to increase brand awareness, directly connect with customers, and ultimately boost sales numbers.
This is particularly the case with Facebook. According to the latest statistics, over 2.6 billion people actively use Facebook each month. That means unless you are targeting the Amish community, pretty much your entire audience can be found on this platform. As a result, your business must have a strong Facebook presence.
There are, of course, several different approaches to take with Facebook-based marketing. Simply making regular posts on the platform and interacting with users can go a long way to positively promoting your brand. Yet one of the most effective approaches is to use Facebook Ads.
As with any other type of ad marketing approach, paid advertising can deliver instant results for your business. Although for this to happen, it requires plenty of work and savvy. You cannot expect to throw money at something and simply expect automatic results.
In that regard, one of the most practical approaches to take is with the use of Facebook retargeting ads. What are retargeting ads? What benefits do they supply? How can they be implemented? This comprehensive guide will provide the answers.
So, without further delay…