You can think about using a low ticket funnel and feeding it into the high ticket one. Why would you do this?
Instead of relying on a lead magnet, you also now have a low ticket product. This can allow you to get emails, build up trust and then keep selling to those leads.
A big benefit here is that they have already made the initial purchase so they are prequalified.
It’s important that you don’t replace your lead magnet. Instead, simply add a second branch. You can even start thinking about using various layers with different price tags. Even though this sounds complicated, it can deliver the results you want.
Social Proof Is Crucial
Social proof is one of the key variables that is going to determine whether you do get the big conversion numbers.
Social proof can involve a wide range of options. You can use:
- Direct quotes
- Online reviews
- Case studies
Remember risk with high ticket items is a lot higher. You need to make sure that you are dealing with fears of clients. Social proof is the best option.
Basically, you will be providing clear evidence of what you can do for these prospects. It’s evidence that they can not deny.
So, how often should you add in social proof? Ideally, it should be at every stage of your marketing funnel. You might find this also reduces the time that they spend at each stage too.
For instance, you add custom quotes to your email sequences. These can be used as section breaks. That makes the emails easier to process and understand.
You might also want to think about including video testimonials. We’ve already discussed the benefits of videos. You provide your prospects with a real person they can interact with and connect too.
Of course, case studies are the best option for high ticket items and services. Prospects are going to be inclined to dig deep into what you can offer them and how you will deliver value.
Business clients, in particular, are going to want to access case studies. Some reports suggest that case studies will increase sales by more than 180%.
This does mean you need to focus on getting good reviews and testimonials that you can use. In some cases, all you need to do is ask. Once you do close a sale, contact the customer and ask for feedback or a review.
You’ll be amazed at how many deliver content that you can use in your high ticket funnel.