16 Link Building Resources That’ll Increase Your Search Rankings

16 Link Building Resources That’ll Increase Your Search Rankings

Link building is critical. When done correctly, it can help websites rise to the top of Google search rankings, boosting organic traffic.

However, building backlinks can be tricky. As you rely on external blogs, businesses, brands, and websites to facilitate a backlink, it takes away control from you. Thankfully, there are many resources available that can help with your link building, ranging from in-depth guides to software tools.

Putting together a good campaign is expensive, with more than a third of companies splashing out between $10,000 and $50,000 each month on link building, meaning it’s worth learning as much as you can about this digital marketing area to avoid any costly mistakes.

Here are 16 of the top link building resources that can improve your campaigns.

1. Moz: The Beginner’s Guide to Link Building

It’s good to have a comprehensive guide covering all things link building when first starting out. That is what “The Beginner’s Guide to Link Building” by Moz provides.

This resource supplies all the basics in an easy-to-understand manner. General topics in this guide include:

  • The definition of link building
  • How search engines use links
  • Ways link building can benefit your business
  • Types of links
  • The nofollow link attribute
  • Putting together a link building campaign
  • Finding your audience
  • Link building outreach
  • Link building tactics
  • Measuring link building metrics

Novice link builders will gain the most from this guide by Moz as it explains more introductory methods to this type of digital marketing.

If you already know the basics and need something more detailed, QuickSprout features a selection of advanced link building guides which cover everything from gaining 100 backlinks in 30 days to influential guest posting in this free resource.

Link: https://moz.com/beginners-guide-to-link-building

2. Ahrefs: An In-Depth Guide to Link Quality, Link Penalties and “Bad Links”

Bad links are detrimental to any marketer attempting to produce an effective link building campaign. Just a couple of bad links leading to your web pages will cause your website to be penalized, and you might struggle to get beyond page 78 on Google for your targeted keywords.

You must only target quality links. To do this, you need to know how to analyze which links to gain and ignore and what factors contribute to a bad link. This guide from Ahrefs will teach you that and prove to be an essential resource for your business as it takes an in-depth look at exactly what Google considers to be a “high” or “bad” quality link.

One of the most useful elements of the guide is highlighting which link building tactics you should avoid. As it points out, never incorporate links from spun content, comment spam, forum spam, obvious paid links, low-quality directories, bad neighborhoods, foreign-language sites, and non-relevant sites.

Link: https://ahrefs.com/blog/bad-links/

3. WordStream: Using Educational Linkbait to Get Valuable .edu Links

This WordStream guide can have a massive impact on your link building strategy as this resource spotlights:

  • The importance of educational links
  • How to produce content that entices .edu links
  • Tips for building lasting relationships to gain those links

When you obtain a link from a .edu domain, its high domain authority passes to your webpage. Therefore, your site appears more trustworthy and valuable to Google and users alike.

Many marketers perceive incoming links via educational websites as the most powerful backlinks you can acquire. While Google webmaster trends analyst John Mu clarified that “.edu domains generally do not get additional credibility from Google,” educational backlinks are still among the most powerful you can gain.

The issue with these types of backlinks is how challenging it is to have links accepted by an educational institution. That is why WordStream’s guide is a must-read. It educates you on crafting link bait for .edu sites, ensuring you have the best chance of getting your backlink published on those valuable educational platforms.

Broken link building is perhaps the most effective method for getting your backlink placed on educational websites. Once you have found some sites that could have broken links for you to utilize, copy the URLs and input them to deadlinkchecker.com.

To find a healthy list of .edu sites to target, you can input “site:.edu” into a search engine.


Doing so creates a list of .edu websites, and from here, it’s best to add certain search strings to narrow down the results to obtain a list of websites that relate most to your brand. These strings can include:

  • Site:.edu “blog
  • Site:.edu “comments
  • Site:.edu “forums”

By adding keywords like these, you’ll search for educational platforms that only have a blog or feature a forum for discussions. You can add other words that relate to your specific industry. For example, a digital marketer might do a “blog” + marketing search in Google to gain a list of educational blogs which focus specifically on marketing. Doing this will make the links more relevant to your webpage and make it more likely that the educational resource will publish a backlink on your behalf.

Link: https://www.wordstream.com/blog/ws/2011/04/13/educational-linkbait-edu-links

4. Moz: The Broken Link Building Bible

Broken link building can be an advantageous route to take with your SEO marketing. It is known as one of the best scalable and white-hat tactics for link building. A white-hat tactic defines a method deemed ethical and falls within the guidelines of Google. It’s vital to use white-hat methods that search engines will accept and look kindly on.

To receive links that will enhance your search listings and produce a higher click-through rate, study Moz’s Broken Link Building Bible closely.

Then, you need to locate broken (or dead) links, which are links that no longer lead to an active webpage. Next, you analyze the page to see if it’s relevant for your website and then craft more valuable content to replace the broken content.

This tactic is beneficial for everyone involved. For webmasters, they can improve their site’s user experience by getting rid of those broken links, rewarding you with a useful backlink to your content.

Moz’s guide covers everything you need to know about broken link building. It includes prospecting to find relevant dead pages, creating content that works, and effectively reaching out to contacts.

Link: https://moz.com/blog/the-broken-link-building-bible

5. Smart Insights: How link reclamation is the best way to save SEO rankings

Smart Insights

While the main focus of link building should be acquiring more links to your website, don’t overlook the need to maintain the backlinks you have already generated.

Your business will inevitably suffer from broken or removed backlinks at some stage. Most commonly, this happens when you change the domain address of your website. Evidence highlights that 18% of backlinks suffer from 404 pages or a redirection to an irrelevant page. This is why link reclamation can play an integral role in your strategy.

Link reclamation is all about finding links you have created in the past that produce errors and fixing them with updated URLs, and it is a necessary task to maximize your link profile.

You must avoid people seeing your site’s 404 pages. These are the pages that a user finds when they click on a broken link. It can be a serious dampener on the user experience, to the point that visitors are unlikely to stick around when they see a page they are not expecting. As a stopgap of sorts, this is why many decide to implement a blanket 301 redirect.

Webmasters can use a 301 redirect to send a user to a specific alternative page – typically the homepage or a certain category page – if they access a 404-afflicted page. Doing so helps preserve the user experience and prevents Google crawlers from seeing those damaging 404 errors.

However, redirecting 404s can be more damaging than helpful. It frustrates users, confuses Google, and is just a short-term fix for your website’s more significant issue. This is why you need to avoid 301 redirects and replace any faulty links correctly.

That’s where this resource can help. It teaches you how to find broken backlinks with the assistance of crawlers like Screaming Frog and tools such as Google Analytics. Once you find those broken backlinks, it also teaches you how to reclaim them and ultimately correct the issue.

Link: https://www.smartinsights.com/search-engine-optimisation-seo/link-building/save-rankings-with-link-reclamation/

6. Ahrefs: A Simple Guide to Turning (Unlinked) Brand Mentions into Links

The strategy is all about finding brand mentions and turning these into links. A brand mention is when an external page mentions your brand name on an article, blog post, or social media post. These can be useful, as they can help brand awareness. However, as the page doesn’t attach your link to the mention, you won’t obtain any additional traffic from a brand mention, making them far less useful than they could be.

Getting a mention on another site is halfway to earning a link to your website. The author that mentions your business is familiar with what you do. If you were to reach out to them, you’re in a solid position to convince them to turn that unlinked mention into a linked one.

There’s just one problem: How do you find these unlinked brand mentions?

With the assistance of Ahrefs guide that spotlights everything relating to the subject, you’ll discover several methods for finding those unlinked brand mentions. This includes everything from a Google search to using Ahrefs very own Content Explorer tool.

Content Explorer

Link: https://ahrefs.com/blog/unlinked-mentions/

7. Backlinko: Resource Page Link Building

If you have a resource page on your website, you want to make it a candidate for resource page link building.

This link building method lets you feature your resource page on external pages with a sizeable list of links to other sites.

This is an effective method of link building as everyone benefits. Website owners gain an excellent resource page they can highlight for their audience while you receive a high-value backlink in the process. As a result, you won’t have to convince someone to use your page as a resource.

To have your content be eligible to feature as a resource, it needs to be unique enough to stand on its own two feet. It needs to be authoritative content. It is not enough to regurgitate common information that’s already accessible on the web. Instead, you need to create content that provides fresh information. It should be attainable if your business has a lot of experience within your industry.

The next step is just as important: finding places that will accept your resource page and add it to their list of links. While you could rely on others to find your page and feature it this way, it’s much more effective – and quicker – to reach out to website owners in the hope they’ll showcase your work.

There are various techniques available to find these pages. For example, Backlinko’s resource link building guide goes into detail about:

  • Discovering resource pages with search strings
  • How to uncover different resource page types
  • Search for broken links
  • Reverse engineer resource page links used by competitors
  • Utilize specific and broad searches

Also, Backlinko educates you on contacting websites to ensure you have success from this link building method.

Link: https://backlinko.com/hub/seo/resource-pages

8. SEO Mechanic: How to Find Your Competitors Backlinks

A strong link building strategy requires a hefty amount of research, and your competitors can be a goldmine of information. It can often be a great place to start, as they will have done all the hardwork for you.

By researching your competitors and their link building tactics, you can find a lot of information that you can use yourself. It presents the opportunity to find websites that are willing to accept backlinks and those relevant within your industry – relevancy is hugely important for backlink campaigns. If a website is providing backlinks for a competitor, they’ll likely be receptive to providing backlinks to your business as well.

When you utilize the right research tools, it spotlights which sites have the most authority, if they implement dofollow or nofollow links, and what keywords they use as part of the backlink. As for which backlink research tools are the best, SEO Mechanic recognizes the following five options:

  • Ahrefs
  • SEMRush
  • Open Site Explorer
  • Majestic
  • CognitiveSEO

By learning what your competitors are doing, you have the foundation to build a strategy that works. The process begins with finding those competitor backlinks, but this link building resource is there to offer a big helping hand in doing that in five steps. Complete these five steps, and your link building process becomes a lot easier.

Link: https://www.seomechanic.com/finding-competitors-backlinks/

9. Citation Labs: The Guide to Local Link Building Campaigns

Citation Labs

If you’re utilizing local SEO, you’ll want to target local links as there are various benefits gained from going local.

Firstly, there’s generally less competition. Instead of trying to compete on a global level for a good ranking on a particular SERP, you’ll be competing with a lot fewer businesses and brands that might have a far lower brand authority score when going local.

Secondly, getting backlink support from a local entity is going to be a more straightforward process.

A lot of work and consideration is necessary to run a successful local link building campaign. This type of campaign differs slightly from a standard campaign. Fortunately, this info-packed guide from Citation Labs covers all the steps you need to take.

One vital piece of information included is about finding local websites with high domain value. These outlets include:

  • Educational institutions
  • Vets
  • Hospitals/medical professionals
  • Houses of worship
  • Topical local bloggers
  • Realtor sites
  • Non-profit organizations
  • Local attractions (parks, museums, activities, etc.)
  • Fire departments

One way to find domains like this is to search the following: [city name, State Abbreviation] “useful links.” Also, use Site Explorer to find these link building opportunities – this takes away a lot of hard work.

useful links

The guide details all the local websites that exist at scale. There are more than 20 listed. This is good news as this means there are plenty of sites to target despite being restricted to going ‘local.’ Make yourself familiar with this list and note any that are the most relevant sites to your business or brand for the best results.

However, to get the attention of these domains, there are various routes you can take.

Another effective method is to produce content that illuminates your local area in a positive light. For instance, if you create an article talking about the ‘Top 10 cities for food in the USA’ and mention your local area as one of the ten, this will help encourage links.

There’s a lot to consider with local link building. To be successful with this venture, make sure you use this guide from Citation Labs. It details the steps you should take to produce relevant content, find relevant local websites, put together campaign objectives, and more.

Link: https://citationlabs.com/the-guide-to-local-link-building-campaigns/

10. Quick Sprout: The Ultimate Guide to Content Link Building

Quick Sprout

The online content world is more crowded than ever before and as a result, trying to gain backlinks for your content in this competitive environment is a serious challenge.

This comprehensive guide from Quick Sprout shows it’s not impossible to be a success with link building content – all you need to do is incorporate a few essential tactics to ensure your content is the ideal link bait.

Find out what is working in your niche. This step begins by finding keywords to frame your content around. By conducting keyword research and finding search terms gaining notable traction, you know you’re producing content that appeals to audience desires and appeases Google. With tools like SEMrush available to help form your content, this task is easier.

Content World

Researching what others have done to find weaknesses to capitalize on with your content is a wise tactic. By making a piece of content superior to the competition, you can start to pick up the backlinks that would originally have gone to your rival. The Quick Sprout resource covers all of this to ensure you can boost your chances of competing successfully online.

Link: https://www.quicksprout.com/content-link-building/

11. Matthew Woodward: 28 Social Media Backlinks to Increase Your Rankings

Mathew Woorward

Social signals are a ranking factor you shouldn’t ignore. A large slice of your audience resides on Twitter, Instagram, and Facebook, and they’re going to click on interesting links which populate their newsfeeds.

You can use various methods to build social media backlinks, and Matthew Woodward has highlighted a whopping 28 of them. A large portion of your audience will be active on social media every day, so you’ll be doing your brand a disservice by not adding backlinks to your profiles.

You can implement these links without much trouble. Go through the list the guide provides, add the links that are not currently present on your feeds, utilize the suggested tactics, and grow your social media backlink presence effectively. As opposed to the tactics mentioned previously, the bonus of this backlinking tactic is that you own your social media platforms. It means that you have greater control over the backlinks you can acquire via this method – perfect if you want to be in the know as much as possible.

Link: https://www.matthewwoodward.co.uk/seo/link-building/social-media-backlinks/

12. Weidert: 8 Ways To Get The Most Out Of Google Alerts For Business

It’s important to remember that one of the best resources for link building is Google itself and its various widgets and programs. By using Google Alerts, get notified when useful things happen online that you can use to boost your link building efforts.

Some of the things this resource can do includes:

  • Being alerted when your brand is getting mentions online, allowing you the opportunity to reach out and turn that brand mention into a link.
  • Being informed when content that is related to your niche is published online. This gives you an easy way to find new journalists and bloggers from which you can obtain backlinks while showcasing which topics are currently trending.
  • Knowing when your competitors are getting mentions online so you can figure out who is talking about them and why.

To set up Google Alerts, you first need to input which search terms and keywords you want Google to notify you of. This can include your brand name or keywords that you are targeting within your content. Additionally, as you can set up multiple alerts at once, you’re able to alter and monitor different terms depending on the situation.

To discover more ways to use this free tool to improve your link building campaign, Weidert has a great resource that details some of the best things you can do.

Link: https://www.weidert.com/blog/google-alerts-for-business-6-ways-to-leverage-this-free-tool

13: Moz: When & How to Disavow Backlinks in 2021


Not all backlinks are great to have. If you have links coming from dangerous, spammy, and low-quality websites, these links can harm your website authority and reputation.

Remove these backlinks for the best outcome. Unfortunately, getting these removed manually from an external website can take a lot of time, as you’ll have to contact each website manager individually, and more often than not, you’ll likely never hear back from them. Thankfully, you don’t have to be stuck with these damaging links leading to your pages, as you can use Google’s Disavow tool to remove them.

By disavowing a backlink, you’re informing Google to disregard the link and ignore it. There’s a lot of things that you need to consider before disavowing a link, so by reading this resource by Moz, you’ll be better equipped at identifying the links that need to be disavowed, when to do it, as well as when it might be better to keep the link.

Link: https://moz.com/blog/when-to-disavow-links

14: 99 Signals: How to Get High-Quality Backlinks with Infographics


Even without their backlinking capabilities, having quality infographics on your website is a great thing to do as they make your content more engaging and informative.

An infographic is a half-image-half-diagram used to explain a complicated process entertainingly and easily. They are among the most shared types of content on social media and websites, which makes them so useful for link building.

Whenever different websites share an infographic, it creates a link back to your website. Furthermore, due to the educational nature of an infographic, high authority pages will likely be interested in sharing infographics, which can boost your page authority.

This resource from 99 Signals details how to create a compelling infographic and how to implement it to share it in a way that boosts your backlinking. It goes into a lot of detail to ensure that every aspect of the infographic is covered.

Link: https://www.99signals.com/high-quality-backlinks-infographics/

15: Neil Patel: 11 Tools That Will Give You More Backlinks

Countless tools can help in any stage and for any aspect of a link-building campaign.

The issue here is that there are almost too many tools online that are all vying for your attention, and some of them aren’t reliable enough to build a good campaign off the back of.

This guide provided by digital marketing expert Neil Patel goes through some of the essential link building tools. These tools can make your link building efforts more effective, faster to implement, and can give you deeper insights so that you can make more informed decisions regarding your campaigns.

Some of the tools detailed at length in this resource include:

  • Ubersuggest – This tool gives you data on the backlinks your competitors have obtained.
  • Check My Links – A tool that gives you a detailed insight into the strength of an individual link.
  • Broken Link Builder – This great tool allows you to search the entire web for broken links.
  • Linkbird – This tool enables you to analyze backlink popularity and track your rankings.
  • Pitchbox – Use this tool to help with outreach and prospecting.
  • Whitespark – This tool is a great aid for local link building and SEO.

Using this selection of tools will put you in a better position to create backlinks that will excel and help your website.

Link: https://neilpatel.com/blog/10-tools-that-will-get-you-more-backlinks/

16: Search Engine Journal: Link Building Techniques: The Good, the Bad, and the Ugly

As much as it is good to learn about all the good things that you should be doing, it’s also handy to be aware of all the link building tactics that you shouldn’t be doing so that you know what to avoid.

SEO and link building are constantly changing, which means that certain practices can become outdated and ineffective. Over time, standard techniques and commonly used methods will become less valuable and could negatively affect your link building efforts.

For example, ten years ago, it was encouraged to stuff your content with your desired keyword as often as possible, as this would help it rank. However, as Google and other search engines’ algorithms improved and began to favor content that had good UX, it was able to identify webpages that spammed a keyword and began to penalize them. Nowadays, digital markers avoid this tactic and instead replaced strategies with methods that Google prefers.

This resource from Search Engine Journal highlights some of the worst link building techniques commonly used and then offers better alternatives to help improve your campaigns.

The resource will detail what makes a technique low-quality and spammy and give you tips on how to avoid making these mistakes yourself. Don’t make the same mistake

Link: https://www.searchenginejournal.com/link-building-guide/link-building-techniques-good-bad-ugly/

Final thoughts

These are sixteen of the most helpful resources available for becoming an expert on link building. Each one teaches you vital tips about a particular element of the process, whether it’s how to implement a certain strategy or highlight a specific tool you should utilize to boost your backlinking success.

You will be far more effective at generating backlinks by using these resources and implementing the information obtained from them, which can prove invaluable to your brand. Backlinks boost your SEO, helping it attract more organic traffic. It can be invaluable when generating more sales, so it’s important to do all you can to make them quality.

Scanning over all of these resources can be a little daunting at first. Link building is a long-term process, so there’s no need to rush your education! Remember to take your time absorbing the content each resource provides, making detailed notes, and rereading them again and again if you wish. These juicy guides have something at every turn, so don’t miss out!