However, building backlinks can be tricky. As you rely on external blogs, businesses, brands, and websites to facilitate a backlink, it takes away control from you. Thankfully, there are many resources available that can help with your link building, ranging from in-depth guides to software tools.
Putting together a good campaign is expensive, with more than a third of companies splashing out between $10,000 and $50,000 each month on link building, meaning it’s worth learning as much as you can about this digital marketing area to avoid any costly mistakes.
Here are 16 of the top link building resources that can improve your campaigns.
1. Moz: The Beginner’s Guide to Link Building
It’s good to have a comprehensive guide covering all things link building when first starting out. That is what “The Beginner’s Guide to Link Building” by Moz provides.
This resource supplies all the basics in an easy-to-understand manner. General topics in this guide include:
- The definition of link building
- How search engines use links
- Ways link building can benefit your business
- Types of links
- The nofollow link attribute
- Putting together a link building campaign
- Finding your audience
- Link building outreach
- Link building tactics
- Measuring link building metrics
Novice link builders will gain the most from this guide by Moz as it explains more introductory methods to this type of digital marketing.
If you already know the basics and need something more detailed, QuickSprout features a selection of advanced link building guides which cover everything from gaining 100 backlinks in 30 days to influential guest posting in this free resource.
2. Ahrefs: An In-Depth Guide to Link Quality, Link Penalties and “Bad Links”
Bad links are detrimental to any marketer attempting to produce an effective link building campaign. Just a couple of bad links leading to your web pages will cause your website to be penalized, and you might struggle to get beyond page 78 on Google for your targeted keywords.
You must only target quality links. To do this, you need to know how to analyze which links to gain and ignore and what factors contribute to a bad link. This guide from Ahrefs will teach you that and prove to be an essential resource for your business as it takes an in-depth look at exactly what Google considers to be a “high” or “bad” quality link.
One of the most useful elements of the guide is highlighting which link building tactics you should avoid. As it points out, never incorporate links from spun content, comment spam, forum spam, obvious paid links, low-quality directories, bad neighborhoods, foreign-language sites, and non-relevant sites.
3. WordStream: Using Educational Linkbait to Get Valuable .edu Links
This WordStream guide can have a massive impact on your link building strategy as this resource spotlights:
- The importance of educational links
- How to produce content that entices .edu links
- Tips for building lasting relationships to gain those links
When you obtain a link from a .edu domain, its high domain authority passes to your webpage. Therefore, your site appears more trustworthy and valuable to Google and users alike.
Many marketers perceive incoming links via educational websites as the most powerful backlinks you can acquire. While Google webmaster trends analyst John Mu clarified that “.edu domains generally do not get additional credibility from Google,” educational backlinks are still among the most powerful you can gain.
The issue with these types of backlinks is how challenging it is to have links accepted by an educational institution. That is why WordStream’s guide is a must-read. It educates you on crafting link bait for .edu sites, ensuring you have the best chance of getting your backlink published on those valuable educational platforms.
Broken link building is perhaps the most effective method for getting your backlink placed on educational websites. Once you have found some sites that could have broken links for you to utilize, copy the URLs and input them to deadlinkchecker.com.
To find a healthy list of .edu sites to target, you can input “site:.edu” into a search engine.