If you want your business to run as efficiently as possible, then you have to make sure that you are investing in a quality marketing funnel. This essentially refers to the process of converting a website visitor into a paying customer. It’s important to know that a sales funnel and an application funnel follow a very similar strategy. With a sales funnel, the end-goal is to get your customer to purchase your product. With an application funnel, the end-goal is for them to apply to work with your company.