Recognizing a problem then triggers the next stage. At this stage, the person in question is then prompted to find out more information.
For example, you might recognize the fact that you are hungry. When you have come to this conclusion, you then might do a quick Google search to find out if there are any restaurants open in your local area.
According to Internet Live Stats, 3.5 billion searches are conducted every single day. The average person also conducts 3-4 searches a day as well.
People also use social media and even forums to try and find recommendations as well. It’s important to remember that your potential customer isn’t looking for any kind of promotional content right now. Instead, they are trying to find out more about a possible solution. If you want to encourage your customer to progress through the funnel, then it helps to position yourself as a “helpful” industry expert. Provide them with informative content that has no strings attached.
For example, if you are a marketing agency then you might want to create posts that explain link-building, advertising on Facebook or even the foundations of SEO. You need to push content you think your customers are going to be searching for at this point.
So now you know how a sales funnel works at this stage, it’s important to know that with an application funnel, you would try and withhold high-value information, in an attempt to get the user to sign up through application. Again, same process but a very different form of delivery.
With an application funnel, you might ask your customer to register their interest for upcoming ticket releases. At this point, you might not provide them with the venue, the sale price or anything else of the sort. You’d just say “register your interest for Bob Dylan” tickets now. The user would then fill out their information, and submit. At a later date, you’d provide them with the information they were seeking originally.
That brings about the next question, how do you know what kind of content your customers are searching for? There’s a very simple answer, and that’s to do keyword research. You need to find the hottest search terms in your niche as this will help you to create content that not only matches the query, but also gets high volumes of traffic.