One of the most successful marketing practices for selling products and services online, the sales letter funnels were first described by Russell Brunson in his book, Funnel Hacker’s Cookbook, in which he introduces how to design effective marketing funnels using ClickFunnels tools. The book describes no less than 22 marketing funnels that can help to optimize your digital presence, brand awareness, and conversion rate. Ultimately, for anybody who wants to boost their sales performance, the sales letter funnels tackle one of the biggest marketing dilemmas, namely how to sell more of one type of product without neglecting your other offering. Optimizing the sales funnel online enables marketers and businesses to actively increase their average cart value across the whole brand proposal and boost upfront sales.
If you haven’t bought the book yet, you can hear the master himself, Russel Brunson, introducing the many funnel recipes here and the idea behind the book. You can also download a free copy of the book, or order a hard copy.
Since Russell Brunson published the Funnel Hacker Cookbook in 2017, the sales letter funnels method has become one of the most popular conversion path strategies.