What are Categories?
Categories group individual Web pages together based on a related subject or theme. Widely used in blogging platforms like WordPress, categories give order and structure to a website’s content or its organization. Categories organize your content in a way that should make it easy for the user to find what he or she is looking for, and category pages serve as an index of all the pages and posts that belong to that subject.
Adding a new post or page to a website should always include assigning it to a category, and you don’t have to limit it to just one. Posts can be added to as many categories as you wish, but it’s a good idea to keep user intent in mind when organizing your content. If the target customer struggles to find what he or she is looking for, then you should rethink your strategy.
How They Work
Categories are often hierarchical, where the subject serves as a parent to a child page, several children pages or even grandchildren pages. This gives the website a top-down, general-to-specific taxonomy that helps users drill down to find what they are looking for. For instance, an online apparel store might have a parent category like “Men’s Shirts” with “Men’s Denim Shirts” as a subcategory page, and under that page, you might have several more children pages featuring shirts of different sizes, colors, and styles.
Hierarchical organization is not the only method to set up the organization for your e-commerce platform, but it is the most common, mainly because visitors understand and are comfortable with the structure.
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