If you want your products to be discovered online, there are two avenues you can go down: Amazon or Google.
Statistics point out that, when it comes to product searches on the internet, a whopping 85% of these begin on either Amazon or Google. Simply put, if you’re not using one – or both – of these, you’re putting the proverbial handcuffs on your potential to generate sales.
It might come as a surprise, but Amazon makes up the larger chunk of the search pie – 49% of people use it as their platform for product discovery. With such a commanding share of the market, it might make some marketers wonder why Google’s 36% share is worth targeting over Jeff Bezos’ retail empire.
There are several reasons why going with Google is more advantageous than Amazon. For a start, trying to build up any worthwhile connections or loyalty is a serious challenge on Amazon. Google, however, is a platform that delivers freedom with its Google Shopping Ads and search function. Consequently, it allows a business to develop valuable connections with their customers.
With the importance of Google Shopping outlined, it makes sense why you have landed on this post. This comprehensive guide will explain everything you need to know about Google Shopping Ads, including an explanation of how it works and the best way to implement it for your products. Once you have added the following knowledge to your marketing repertoire, you will be in a stronger position to develop a more successful e-commerce store.